Retail Market Strategy: China World Wide
Retail Market Strategy: China World Wide
China
Positioning
Super Centers
Store Location
Rural Town
Price
Low Price
Promotion
Store Atmosphere
World wide
Low Price
2004
2003
Net Sales
285222
256329
229616
COGS
219793
198747
178299
65429
57582
51317
Operating Expenses
51105
44909
39983
Interest Expenses
986
832
927
Total Expenses
52091
45741
40910
Net PBT
13338
11841
10407
Total Assets
120223
105405
92900
Inventories
29447
26612
24401
Owners Equity
Net Sales - COGS - Expenses/ Net Sales
49396
43623
39461
4.6764
4.6195
4.5323
2.3724412 2.4318485 2.4716469
13
84
32
ANALYSIS
As the Net profit margin is increasing, it indicates as of how efficient the company is and
how well it controls its costs. The higher the margin is, the more effective the company is
in converting revenue into actual profit.
As the Inventory asset ratio has decreased over a period of time, it shows the ability to
generate less revenues over the total assets for the following year as compared to
previous year.
High inventory turnover ratio implies either strong sales or ineffective buying (the
company buys too often in small quantities, therefore the buying price is higher).A high
inventory turnover ratio can indicate better liquidity, but it can also indicate a shortage or
inadequate inventory levels, which may lead to a loss in business.
The financial leverage ratios measure the overall debt load of a company and compare it
with the assets or equity. Here it is showing how much of the company assets belong to the
shareholders rather than creditors.