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What Aspects of A Magazine Attract You?: Would You Like More Discounts When Shopping and Eating Out?

The document contains surveys of college students about their magazine preferences. A majority were attracted to eye-catching cover images and free gifts. Most wanted discounts for food and shopping included in the magazine. The most popular sections were for music events, job opportunities, and college events. Darker colors like purple and black/white grabbed most attention. Competitions with appealing prizes were also popular to include.

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112 views

What Aspects of A Magazine Attract You?: Would You Like More Discounts When Shopping and Eating Out?

The document contains surveys of college students about their magazine preferences. A majority were attracted to eye-catching cover images and free gifts. Most wanted discounts for food and shopping included in the magazine. The most popular sections were for music events, job opportunities, and college events. Darker colors like purple and black/white grabbed most attention. Competitions with appealing prizes were also popular to include.

Uploaded by

Anonymous umOw6TTxt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WHAT ASPECTS OF A MAGAZINE ATTRACT YOU?

Colour

Cover image

Cover stories

Freebies

28%
33%

6%
33%

From this piece of data, I was able to see that a large majority of the people surveyed are more
attracted by the image and free gifts that come with the magazine. This shows that when
constructing my own magazine, I will need to focus on making the cover image as eye catching and
professionally done as possible.

WOULD YOU LIKE MORE DISCOUNTS WHEN


SHOPPING AND EATING OUT?
10
9
8
7
6
5
4
3
2
1
0
Yes

No

From this piece of data, I can see that, for a magazine directed primarily at students, discounts and
vouchers are very important. As a result of this, I will include discounts for restaurants and clothes
shops in my magazine.

WHAT WOULD YOU LIKE TO SEE IN A COLLEGE


MAGAZINE?
Job vacancies page

Gigs happening nearby

Events and activities in college

Information from student union

0%
25%

50%

25%

From this I was able to see that in a magazine, student more commonly wanted sections to notify
them of music events and job opportunities. Although a quarter were interested in having a place to
tell them about events the college is holding, no one wanted information from the student union.
This told me that the magazine should be more for the students than for the college itself.

WHAT COLOURS GRAB YOUR ATTENTION ON A


MAGAZINE?
11%

18%
44%

27%

Purple

Black & White

Pink

Blue

From this question, I found out that a majority of people preferred either monochrome colour
schemes and purple. This showing that darker colours are more attractive to students rather than
brighter, and perhaps more childish, colours.

12

WOULD COMPETITIONS INTEREST YOU IN A


COLLEGE MAGAZINE?

10
8
6
4
2
0
Yes

No

From this I can see that the chance of winning prizes is a very popular idea, so I will include this in my
magazine. As the magazine needs to cater for a wide range of ages, it will be important that the
competition and the prize appeal to a variety of people (i.e free meals, gadgets, music download
vouchers).

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