Strategic

Management

Concepts and Cases

A Competitive Advantage Approach

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Library of Congress Cataloging-in-Publication Data

David, Fred R.
Strategic management : concepts and cases : a competitive advantage approach/ Fred R. David and Forest R. David
Francis Marion University, Florence, South Carolina.Fifteenth edition.
pages cm
ISBN-13: 978-0-13-344479-7
ISBN-10: 0-13-344479-1
1. Strategic planning. 2. Strategic planningCase studies.I. David, Forest R.II.Title.
HD30.28.D385 2015
658.4012dc23
2013041984

10987654321

ISBN 10: 0-13-344479-1

ISBN 13: 978-0-13-344479-7

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Strategic
Management
Fifteenth
edition

Concepts and Cases

A Competitive Advantage Approach

Fred R. David
Francis Marion University
Florence, South Carolina

Forest R. David
Strategic Planning Consultant

BostonColumbusIndianapolisNew YorkSan FranciscoUpper Saddle River

AmsterdamCape TownDubaiLondonMadridMilanMunichParisMontralToronto
DelhiMexico CitySo PauloSydneyHong KongSeoulSingaporeTaipeiTokyo

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Brief Contents

Preface xv
Acknowledgments xxiii
About the Authors xxv

Part 1 Overview of Strategic Management2

Chapter 1 The Nature of Strategic Management3

The Cohesion Case: Pepsico, Inc.2014 24

Part 2 Strategy Formulation40

Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6

The Business Vision and Mission41

The External Assessment59
The Internal Assessment89
Strategies in Action127
Strategy Analysis and Choice165

Part 3 Strategy Implementation204

Chapter 7 Implementing Strategies: Management and Operations

Issues205
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues245

Part 4 Strategy Evaluation280

Chapter 9 Strategy Review, Evaluation, and Control281

Part 5 Key Strategic-Management Topics302

Chapter 10 Business Ethics, Social Responsibility, and Environmental

Sustainability303
Chapter 11 Global and International Issues325

Part 6 Strategic-Management Case Analysis358

How to Prepare and Present a Case Analysis359

Glossary637
Name Index 649
Subject Index 653

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Contents

Prefacexv
Acknowledgmentsxxiii
About the Authors xxv

Part 1 Overview of Strategic

Management2
Chapter 1 The Nature of Strategic
Management3
Five Guys Enterprises: Excellent Strategic
Management Showcased 4

What Is Strategic Management? 5

Defining Strategic Management 5 Stages of
Strategic Management 5 Integrating Intuition and
Analysis6 Adapting to Change 7

Key Terms in Strategic Management 8

Competitive Advantage 8 Strategists9 Vision
and Mission Statements 10 External Opportunities and
Threats10 Internal Strengths and Weaknesses 10
Long-Term Objectives 11 Strategies11
Annual Objectives 11 Policies12

The Strategic-Management Model 13

Benefits of Strategic Management 14
Financial Benefits 15 Nonfinancial Benefits 16

Why Some Firms Do No Strategic Planning 16

Pitfalls in Strategic Planning 16
Guidelines for Effective Strategic Management 17
Comparing Business and Military Strategy 18
Special Note to Students 19
The Cohesion Case: PepsiCo, Inc.2014 24
Assurance Of Learning Exercises 35
Assurance of Learning Exercise 1A: Compare Business Strategy with
Military Strategy 35
Assurance of Learning Exercise 1B: Gather Strategy Information for
PepsiCo36
Assurance of Learning Exercise 1C: Update the PepsiCo Cohesion
Case36
Assurance of Learning Exercise 1D: Strategic Planning for Your
University37
Assurance of Learning Exercise 1E: Strategic Planning at a Local
Company37
Assurance of Learning Exercise 1F: Get Familiar with the Strategy Club
Website38
Assurance of Learning Exercise 1G: Get Familiar with the Case MyLab 38

Part 2 Strategy Formulation40

Chapter 2 The Business Vision and Mission41
J. Crew Group, Inc.: Excellent Strategic Management
ShowcaseD42

What Do We Want to Become? 43



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What Is Our Business? 43

Vision versus Mission 45 Vision Statement
Analysis45 The Process of Developing Vision and Mission
Statements45

Importance (Benefits) of Vision and Mission Statements 46

A Resolution of Divergent Views 46

Characteristics of a Mission Statement 48

A Declaration of Attitude 48 A Customer
Orientation49 Mission Statement Components 49

Writing and Evaluating Mission Statements 51

Special Note to Students 52
Assurance Of Learning Exercises 54
Assurance of Learning Exercise 2A: Develop an Improved Mission
Statement for J. Crew 54
Assurance of Learning Exercise 2B: Evaluate Mission Statements 54
Assurance of Learning Exercise 2C: Write a Vision and Mission Statement
for PepsiCo 55
Assurance of Learning Exercise 2D: Compare Your College or Universitys
Vision Statement to a Leading Rival University 56
Assurance of Learning Exercise 2E: Conduct Mission Statement
Research56
Assurance of Learning Exercise 2F: Evaluate a Mission Proposal for Delta
Airlines56

Chapter 3 The External Assessment59

The Nature of an External Audit 60
PetSmart, Inc.: Excellent Strategic Management
ShowcaseD60
Key External Forces 61 The Process of Performing an External
Audit62

The Industrial Organization (I/O) View 63

Economic Forces 63
Social, Cultural, Demographic, and Natural Environment
Forces65
Political, Governmental, and Legal Forces 66
Labor Unions 68

Technological Forces 70
Competitive Forces 71
Competitive Intelligence Programs 72 Market Commonality
and Resource Similarity 73

Competitive Analysis: Porters Five-Forces Model 73

Rivalry Among Competing Firms 74 Potential Entry of
New Competitors 74 Potential Development of Substitute
Products75 Bargaining Power of Suppliers 75
Bargaining Power of Consumers 76

Sources of External Information 76

Forecasting Tools and Techniques 77
Making Assumptions 77

Industry Analysis: The External Factor Evaluation

Matrix78
The Competitive Profile Matrix 79
Special Note To Students 81
vii

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viiiContents
Assurance Of Learning Exercises 84
Assurance of Learning Exercise 3A: Competitive Intelligence (CI)
Certification84
Assurance of Learning Exercise 3B: Develop Divisional PepsiCo EFE
Matrices85
Assurance of Learning Exercise 3C: Develop an EFE Matrix for
PepsiCo85
Assurance of Learning Exercise 3D: Perform an External Assessment 85
Assurance of Learning Exercise 3E: Develop an EFE Matrix for Your
University86
Assurance of Learning Exercise 3F: Comparing PetSmart With PETCO
Animal Supplies 86
Assurance of Learning Exercise 3G: Develop a Competitive Profile Matrix
for PepsiCo 86
Assurance of Learning Exercise 3H: Develop a Competitive Profile Matrix
for Your University 87

Chapter 4 The Internal Assessment89

The Nature of an Internal Audit 90
Priceline.com, Inc.: Excellent Strategic Management
Showcased90
Key Internal Forces 91 The Process of Performing an Internal
Audit92

The Resource-Based View 93

Integrating Strategy and Culture 94
Management96
Planning96 Organizing98 Motivating99
Staffing99 Controlling100 Management Audit
Checklist of Questions 100

Marketing100
Customer Analysis 101 Selling Products and Services 101
Product and Service Planning 102 Pricing102
Distribution103 Marketing Research 103 Cost/
Benefit Analysis 104 Marketing Audit Checklist of
Questions104

Finance and Accounting 104

Finance and Accounting Functions 104 Basic Types of Financial
Ratios106

Breakeven Analysis 109

Finance and Accounting Audit Checklist 111

Production and Operations 111

Production and Operations Audit Checklist 113

Research and Development 113

Internal and External Research and Development 114 Research
and Development Audit 115

Management Information Systems 115

Management Information Systems Audit 115

Value Chain Analysis 115

Benchmarking116

The Internal Factor Evaluation Matrix 118

Special Note to Students 120
Assurance Of Learning Exercises 123
Assurance of Learning Exercise 4A: Apply Breakeven Analysis 123
Assurance of Learning Exercise 4B: Comparing Priceline.com with
Expedia.com124
Assurance of Learning Exercise 4C: Perform a Financial Ratio Analysis for
PepsiCo124
Assurance of Learning Exercise 4D: Construct an IFE Matrix for
PepsiCo124
Assurance of Learning Exercise 4E: Construct an IFE Matrix for Your
University125

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Chapter 5 Strategies in Action127

Long-Term Objectives 128
The Nature of Long-Term Objectives 128

Barilla SpA: Excellent Strategic Management

Showcased128
Financial versus Strategic Objectives 129 Not Managing by
Objectives130

Types of Strategies 130

Levels of Strategies 132

Integration Strategies 133

Forward Integration 133 Backward
Integration135 Horizontal Integration 136

Intensive Strategies 137

Market Penetration 137 Market Development 138
Product Development 138

Diversification Strategies 139

Related Diversification 140 Unrelated Diversification 141

Defensive Strategies 142

Retrenchment142 Divestiture143 Liquidation144

Michael Porters Five Generic Strategies 145

Cost Leadership Strategies (Type 1 and Type 2) 145
Differentiation Strategies (Type 3) 147 Focus Strategies
(Type 4 and Type 5) 148 Strategies for Competing in Turbulent,
High-Velocity Markets 149

Means for Achieving Strategies 149

Cooperation Among Competitors 149 Joint Venture and
Partnering150 Merger/Acquisition151 Private-Equity
Acquisitions153 First Mover Advantages 153 Outsourcing
and Reshoring 154

Strategic Management in Nonprofit and Governmental

Organizations155
Educational Institutions 155 Medical Organizations 156
Governmental Agencies and Departments 156

Strategic Management in Small Firms 157

Special Note to Students 157
Assurance Of Learning Exercises 160
Assurance of Learning Exercise 5A: Develop Hypothetical PepsiCo
Strategies160
Assurance of Learning Exercise 5B: Barillas Actual Strategies 160
Assurance of Learning Exercise 5C: What Strategies Should PepsiCo
Pursue in 2014? 160
Assurance of Learning Exercise 5D: Examine Strategy Articles 161
Assurance of Learning Exercise 5E: Classify Some Year 2013 Strategies 161
Assurance of Learning Exercise 5F: How Risky Are Various Alternative
Strategies?162
Assurance of Learning Exercise 5G: Develop Alternative Strategies for
Your University 162
Assurance of Learning Exercise 5H: Lessons in Doing Business Globally 163

Chapter 6 Strategy Analysis and Choice165

The Nature of Strategy Analysis and Choice 166
The Process of Generating and Selecting Strategies 166

General Electric (GE) Company: Excellent Strategic

Management Showcased 166

A Comprehensive Strategy-Formulation Analytical

Framework168
The Input Stage 169
The Matching Stage 169
The SWOT Matrix 169

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Contentsix

The Strategic Position and Action Evaluation (SPACE) Matrix 172

The Boston Consulting Group (BCG) Matrix 177
The Internal-External (IE) Matrix 180
The Grand Strategy Matrix 183
The Decision Stage 185
The Quantitative Strategic Planning Matrix (QSPM) 185
Positive Features and Limitations of the QSPM 190

Cultural Aspects of Strategy Choice 190

The Politics of Strategy Choice 190
Governance Issues 191
Special Note to Students 194
Assurance Of Learning Exercises 197
Assurance of Learning Exercise 6A: Perform a SWOT Analysis for
PepsiCo197
Assurance of Learning Exercise 6B: Develop a SWOT Matrix for
GE Capital 198
Assurance of Learning Exercise 6C: Develop a SPACE Matrix for
PepsiCo198
Assurance of Learning Exercise 6D: Develop a BCG Matrix for
PepsiCo199
Assurance of Learning Exercise 6E: Develop a QSPM for PepsiCo 199
Assurance of Learning Exercise 6F: Formulate Individual Strategies 199
Assurance of Learning Exercise 6G: The Mach Test 200
Assurance of Learning Exercise 6H: Develop a BCG Matrix for Your
University201
Assurance of Learning Exercise 6I: The Role of Boards of Directors 201
Assurance of Learning Exercise 6J: Locate Companies in a Grand Strategy
Matrix202

Part 3 Strategy Implementation204

Chapter 7 Implementing Strategies: Management
and Operations Issues205
The Nature of Strategy Implementation 206
The TJX Companies, Inc.: Excellent Strategic
Management Showcased 206
Management Perspectives 208

Annual Objectives 209

Policies211
Resource Allocation 213
Managing Conflict 213
Matching Structure with Strategy 214
The Functional Structure 215 The Divisional Structure 216
The Strategic Business Unit (SBU) Structure 219 The Matrix
Structure220 Some Dos and Donts in Developing
Organizational Charts 222

Restructuring224
Restructuring224

Linking Performance and Pay to Strategies 225

Managing Resistance to Change 227
Creating a Strategy-Supportive Culture 228
Production and Operations Concerns When Implementing
Strategies229
Human Resource Concerns When Implementing Strategies 230
Employee Stock Ownership Plans (ESOPs) 232 Balancing
Work Life and Home Life 233 Benefits of a Diverse
Workforce235 Corporate Wellness Programs 235

Special Note to Students 237

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Assurance Of Learning Exercises 240

Assurance of Learning Exercise 7A: Critique Corporate Organizational
Charts240
Assurance of Learning Exercise 7B: Draw an Organizational Chart for
PepsiCo Using a Free, Online Template 241
Assurance of Learning Exercise 7C: Do Organizations Really Establish
Objectives?241
Assurance of Learning Exercise 7D: Understanding Your Universitys
Culture242

Chapter 8 Implementing Strategies: Marketing,

Finance/Accounting, R&D, and MIS
Issues245
The Nature of Strategy Implementation 246
Panera Bread Co.: Excellent Strategic Management
Showcased246

Current Marketing Issues 247

New Principles of Marketing 248

Market Segmentation 249

Retention-Based Segmentation 250 Does the Internet Make
Market Segmentation Easier? 252

Product Positioning/Perceptual Mapping 252

Finance and Accounting Issues 254
Acquiring Capital to Implement Strategies 255 Projected
Financial Statements 260 Projected Financial Statement
Analysis for Whole Foods Market 262 Financial Budgets 263
Company Valuation 265 Deciding Whether to Go
Public269 Research and Development (R&D) Issues 270

Management Information Systems (MIS) Issues 272

Business Analytics 272

Special Note to Students 273

Assurance Of Learning Exercises 276
Assurance of Learning Exercise 8A: Develop Product Positioning Maps for
PepsiCo276
Assurance of Learning Exercise 8B: Gain Practice Developing Perceptual
Maps277
Assurance of Learning Exercise 8C: Perform an EPS/EBIT Analysis for
PepsiCo277
Assurance of Learning Exercise 8D: Prepare Projected Financial
Statements for PepsiCo 277
Assurance of Learning Exercise 8E: Determine the Cash Value of
PepsiCo278
Assurance of Learning Exercise 8F: Develop a Product-Positioning Map
for Your University 278
Assurance of Learning Exercise 8G: Do Banks Require Projected Financial
Statements?278

Part 4 Strategy Evaluation280

Chapter 9 Strategy Review, Evaluation,
and Control281
The Nature of Strategy Evaluation 282
International Business Machines (IBM): Excellent
Strategic Management Showcased 282
The Process of Evaluating Strategies 285

A Strategy-Evaluation Framework 286

Reviewing Bases of Strategy 286 Measuring Organizational
Performance288 Taking Corrective Actions 289

The Balanced Scorecard 291

Published Sources of Strategy-Evaluation Information 292

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xContents

Characteristics of an Effective Evaluation System 293

Contingency Planning 294
Auditing295
21st-Century Challenges in Strategic Management 296

Culture340 EgyptBusiness Culture 341 China

Business Culture 342 IndiaBusiness Culture 342
NigeriaBusiness Culture 343

Business Climate Across Countries/Continents 344

Union Membership Across Europe 344 African Countries 345
China347 Philippines349 Taiwan349
India349 Germany350 Mexico351

The Art or Science Issue 296 The Visible or Hidden Issue 296
The Top-Down or Bottom-Up Approach 297

Special Note to Students 297

Assurance Of Learning Exercises 300

Special Note to Students 352

Assurance Of Learning Exercises 354

Assurance of Learning Exercise 9A: Examine 100 Balanced

Scorecards300
Assurance of Learning Exercise 9B: Prepare a Strategy-Evaluation Report
for PepsiCo 300
Assurance of Learning Exercise 9C: Evaluate Your Universitys Strategies 300

Assurance of Learning Exercise 11A: Compare Business Cultures Across

Countries354
Assurance of Learning Exercise 11B: Staples Wants to Enter Africa to
Help Them 355
Assurance of Learning Exercise 11C: Does Your University Recruit in
Foreign Countries? 355
Assurance of Learning Exercise 11D: Assess Differences in Culture Across
Countries355
Assurance of Learning Exercise 11E: How Well Traveled Are Business
Students at Your University? 356

Part 5 Key Strategic-Management

Topics302
Chapter 10 Business Ethics, Social Responsibility,
and Environmental Sustainability303
Business Ethics 304
Apple Inc.: Excellent Strategic Management
Showcased304
Code of Business Ethics 306 An Ethics Culture 307
Whistle-Blowing307 Bribes308 Workplace
Romance309

Social Responsibility 311

Social Policy 312 Social Policies on Retirement 312

Environmental Sustainability 313

What Is a Sustainability Report? 314 Lack of Standards
Changing314 Managing Environmental Affairs in
the Firm 315 ISO 14000/14001 Certification 316
Wildlife316 Solar Power 317

Special Note to Students 318

Assurance Of Learning Exercises 320
Assurance of Learning Exercise 10A: How Does Your Municipality
Compare to Others on Being Pollution-Safe? 320
Assurance of Learning Exercise 10B: Evaluate PepsiCos Global Code of
Conduct321
Assurance of Learning Exercise 10C: Compare and Evaluate
Sustainability Reports 321
Assurance of Learning Exercise 10D: The Ethics of Spying on
Competitors321
Assurance of Learning Exercise 10E: Who Prepares a Sustainability
Report?322

Chapter 11 Global and International Issues325

Dominos Pizza: Excellent Strategic Management
Showcased326

Multinational Organizations 329

Advantages and Disadvantages of International
Operations330
The Global Challenge 331
Globalization332

Corporate Tax Rates Globally 332

United States versus Foreign Business Cultures 334
Communication Differences Across Countries 337
Business Culture Across Countries 337
MexicoBusiness Culture 338 JapanBusiness Culture 339
BrazilBusiness Culture 340 GermanyBusiness

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Part 6 Strategic-Management Case

Analysis358

How to Prepare and Present a Case

Analysis359

What Is a Strategic-Management Case? 360

Guidelines for Preparing Case Analyses 360
The Need for Practicality 360 The Need for Justification 360
The Need for Realism 360 The Need for Specificity 360
The Need for Originality 361 The Need to Contribute 361

Preparing a Case for Class Discussion 361

The Case Method versus Lecture Approach 361
The Cross-Examination 362

Preparing a Written Case Analysis 362

The Executive Summary 362 The Comprehensive Written
Analysis362 Steps in Preparing a Comprehensive Written
Analysis363

Making an Oral Presentation 363

Organizing the Presentation 363 Controlling Your
Voice364 Managing Body Language 364 Speaking from
Notes364 Constructing Visual Aids 364 Answering
Questions364

Tips for Success in Case Analysis 365

Content Tips 365 Process Tips 366 Sample Case Analysis
Outline366

Steps in Presenting an Oral Case Analysis 367

Oral PresentationStep 1: Introduction (2 minutes) 367
Oral PresentationStep 2: Mission and Vision (4 minutes) 367
Oral PresentationStep 3: Internal Assessment (8 minutes) 367
Oral PresentationStep 4: External Assessment (8 minutes) 368
Oral PresentationStep 5: Strategy Formulation (14 minutes) 368
Oral PresentationStep 6: Strategy Implementation (8 minutes) 368
Oral PresentationStep 7: Strategy Evaluation (2 minutes) 369
Oral PresentationStep 8: Conclusion (4 minutes) 369

Glossary637
Name Index 649
Subject Index 653

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Cases

USA Headquartered
1. Dominos Pizza, Inc. 372
2. Spirit Airlines, Inc. 382
3. Buffalo Wild Wings, Inc. 391
4. Rite Aid Corp. 400
5. Best Buy Co. 410
6. Publix Super Markets, Inc. 420
7. JPMorgan Chase & Co. 430
8. Walt Disney Company 441
9. Lowes Companies, Inc. 451
10. United Parcel Service, Inc. 460
11. United States Postal Service 471
12. Crocs, Inc. 482
13. Snyders-Lance, Inc. 492
14. Netgear, Inc. 500
15. Polaris Industries, Inc. 508
16. Under Armour, Inc. 517
17. Avon Products, Inc. 526
18. Exxon Mobil Corporation 534
19. Microsoft Corporation 545

Outside-USA Headquartered
20. The Emirates Group 554
21. Royal Bank of Canada 563
22. Embraer S.A. 570
23. Bayerische Motoren Werke (BMW) Group 579
24. Davide Campari-Milano S.p.A. 586
25. LOral Group SA 595
26. Nikon Corporation 603
27. Grupo Modelo S.A.B. 610
28. Pearson PLC 619
29. Lenovo Group Limited 628

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Welcome Forest, and Thank You:

For joining me as a coauthor on this 15th edition

For preparing the Case Instructors Manual for this textbook and five previous editions
For writing 29 new, excellent cases included in this edition, and many cases in prior editions
For publishing many strategic management papers and articles with me and other authors
For your wise strategic-management counsel over many years as this textbook has evolved
For assisting students for many years through the Strategy Club (www.strategyclub.com) that now also
offers your free Excel Student Template
For developing an outstanding Case MyLab testing feature for this edition
For preparing the Chapter Instructors Manual for this edition

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Preface
Why Adopt This Text?
This textbook is trusted around the world to provide managers the latest skills and concepts
needed to effectively formulate and efficiently implement a strategic plana game plan, if
you willthat can lead to sustainable competitive advantage for any type of business. The
Association to Advance Collegiate Schools of Business (AACSB) increasingly advocates a
more skills-oriented, practical approach in business books, which the David text provides,
rather than a theory-based approach. This textbook meets all AACSB-International guidelines
for the strategic-management course at both the graduate and undergraduate levels, and previous editions have been used at more than 500 colleges and universities around the world. We
believe you will find this edition to be the best textbook available for communicating both
the excitement and value of strategic management. Concise and exceptionally well organized, this text is now published in English, Chinese, Spanish, Thai, German, Japanese, Farsi,
Indonesian, Indian, and Arabic. A version in Russian is being negotiated. Not only universities, but also hundreds of companies, organizations, and governmental bodies use this text as
a management guide.
In contrast to many other strategic-management textbooks, the David book provides:
1. An effective process for developing a clear strategic plan, rather than simply presenting
seminal theories in strategy, and
2. An effective model or flow for actually doing strategic planning.
Eric N. Sims, a professor who in 2013 adopted the David book for his classes at Sonoma State
University in California, says:
I have read many strategy books. I am going to use the David book. What I liketo steal
a line from Alabama coach Nick Sabanis your book teaches a process. I believe at the
end of your book, you can actually help a company do strategic planning. In contrast, the
other books teach a number of near and far concepts related to strategy.
A recent reviewer of this textbook says:
One thing I admire most about the David text is that it follows the fundamental sequence
of strategy formulation, implementation, and evaluation. There is a basic flow from vision/
mission to internal/external environmental scanning, to strategy development, selection,
implementation, and evaluation. This has been, and continues to be, a hallmark of the
David text. Many other strategy texts are more disjointed in their presentation, and thus
confusing to the student, especially at the undergraduate level.

New Chapter Features

1. The fifteenth edition is 40 percent new and improved from the prior edition.
2. Chapter 11, Global and International Issues, is expanded 30 percent with new coverage of
cultural and conceptual strategic-management differences across countries. Doing business
globally has become a necessity in most industries. Nearly all strategic decisions today are
affected by global issues and concerns.
3. Chapter 10, Business Ethics, Social Responsibility, and Environmental Sustainability, is
expanded 30 percent, providing extensive new coverage of ethics, workplace romance,
and sustainability. This text emphasizes that good ethics is good business. Unique to
strategic-management texts, the sustainability discussion is strengthened in this edition to
promote and encourage firms to conduct operations in an environmentally sound manner.
Respect for the natural environment has become an important concern for consumers, companies, society, and AACSB-International.


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xviPreface

4. A brand new Cohesion Case on PepsiCo, Inc. (2013) is provided. PepsiCo is one of the
most successful, well-known, and best-managed global companies in the world. Students
apply strategy concepts to PepsiCo at the end of each chapter through brand new Assurance
of Learning Exercises.
5. Fifty percent new or improved Assurance of Learning Exercises appear at the end of all
chapters to apply chapter concepts. The exercises prepare students for strategic-management
case analysis.
6. A new boxed insert at the beginning of each chapter showcases a company doing strategic
management exceptionally well.
7. There are all new examples in all the chapters.
8. There is new narrative on strategic-management theory and concepts in every chapter.
9. On average, 10 new review questions are provided at the end of each chapter.
10. Twenty-two brand new color photographs bring this new edition to life and illustrate the
practice of strategic management.
11. All current readings at the end of all chapters are new, as new research and theories of seminal thinkers are included. However, practical aspects of strategic management are center
stage and the trademark of this text.
12. For the first time ever, the Excel Student Template is provided free at www.strategyclub.
com to all students who use this textbook. Widely used for more than a decade by both
students and businesses, and improved dramatically just for this edition, the free Excel
Student Template enables students to more easily apply strategic-management concepts
while engaging in assurance of learning exercises or case analysis. Using the Template,
students can devote more time to applying strategy concepts and less time to the mechanics
of formatting strategy matrices, tables, and PowerPoints.
13. Every sentence and paragraph has been scrutinized, modified, clarified, deleted, streamlined, updated, and improved to enhance the content and caliber of presentation.

New Case Features

1. All 29 cases have a 2013 time setting, offering students up-to-date issues to evaluate;
2. All 29 cases are on student-friendly, well-known companies, thus exciting and effective for
applying strategy concepts;
3. Ten of the 29 case companies (such as BMW and LOral) are headquartered outside the
USA; the only strategy text with such a global offering;
4. All 29 cases are undisguised, featuring real organizations in real industries using real
names (nothing is fictitious in any case);
5. All 29 cases feature an organization and industry undergoing strategic change;
6. All 29 cases provide ample, excellent quantitative information, so students can prepare a
defensible strategic plan;
7. All 29 cases are written in a lively, concise writing style that captures the readers
interest;
8. All 29 cases are comprehensive, focusing on multiple business functions, rather than a
single problem or issue;
9. All 29 cases include current financial statements for the firm, so students can show the
impact of a proposed strategic plan;
10. All 29 cases provide an organizational chart and a vision and mission statement
important strategy concepts;
11. All 29 cases are supported by an excellent teachers note, provided to professors in a new
Case Instructors Manual;
12. All 29 cases are available for inclusion in a customized tailored text to meet the special
needs of some professors;
13. All 29 cases facilitate coverage of all strategy concepts, but as revealed in the new
Concepts by Cases Matrix, some cases especially exemplify some concepts, enabling professors to effectively use various cases with various chapters in the text;
14. All 29 cases have been class-tested to ensure that they are interesting, challenging, and
effective for illustrating strategy concepts;
15. All 29 cases appear in no other textbooks, thus offering a truly fresh, new, up-to-date,
learning platform;

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Prefacexvii

16. The 29 case companies provide an excellent mix of firms performing really well and some
performing very poorly, including 13 service-based and 16 manufacturing-based firms, and
a good mix of small cap to large cap firms.
17. All 29 case companies have excellent websites in English that provide detailed financial
information, history, sustainability statements, ethics statements, and press releases, so students can easily access current information to apply strategy concepts.
18. For the first time ever with this textbook, all 29 cases are written by the authors, to ensure
maximum control and effectiveness in applying strategic-management concepts through
case analysis.
19. For the first time ever with any strategic-management text, a Case MyLab testing feature
has been carefully developed and designed specifically to apply strategic-management
concepts through case analysis. The Case MyLab product assures that the cases apply the
concepts, simplifies grading for professors, and achieves AACSBs key assurance of learning objectiveseven in purely or partly online class settings. The new Case MyLab testing
feature enables professors to use the cases to monitor student learning of strategy concepts,
as revealed in the Concepts by Cases Matrix given below.

Time-Tested Features
1. This text meets all AACSB-International guidelines that support a practitioner orientation
rather than a theory/research approach. This text offers a skills-oriented process for developing a vision and mission statement; performing an external audit; conducting an internal
assessment; and formulating, implementing, and evaluating strategies.
2. The authors writing style is concise, conversational, interesting, logical, lively, and supported by numerous current examples.
3. A simple, integrative strategic-management model appears in all chapters and on the inside
front cover. The model is widely used by strategic planning consultants and companies
worldwide.
4. An exciting, new Cohesion Case on PepsiCo, Inc. follows Chapter 1 and is revisited at the
end of each chapter, allowing students to apply strategic-management concepts and techniques to a real company as chapter material is covered, thus preparing students for case
analysis as the course evolves.
5. End-of-chapter Assurance of Learning Exercises apply chapter concepts and techniques
in a challenging, meaningful, and enjoyable manner. Seventeen exercises apply text material to the Cohesion Case; 11 exercises apply textual material to a college or university;
another 9 exercises send students into the business world to explore important strategy
topics.
6. There is excellent pedagogy, including learning objectives opening each chapter and key
terms, current readings, discussion questions, and assurance of learning exercises ending
each chapter.
7. There is excellent coverage of strategy formulation issues, such as business ethics, global
versus domestic operations, vision and mission, matrix analysis, partnering, joint venturing, competitive analysis, value chain analysis, governance, and matrices for assimilating
and evaluating information.
8. There is excellent coverage of strategy implementation issues such as corporate
culture,organizational structure, outsourcing, marketing concepts, financial analysis,
business e thics, whistleblowing, bribery, pay and performance linkages, and workplace
romance.
9. A systematic, analytical process is presented that includes nine matrices: IFEM, EFEM,
CPM, SWOT, BCG, IE, GRAND, SPACE, and QSPM.
10. Both the chapter material and case material is published in four colors.
11. Chapters-only paperback and e-book versions of the text are available.
12. Custom-case publishing is available whereby an instructor can combine chapters from
this text with cases from a variety of sources or select any number of the 29 cases
provided.
13. For the chapter material, an outstanding ancillary package includes a comprehensive
Instructors Manual, Test Bank, TestGen, and Chapter PowerPoints.

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xviiiPreface

Instructor Supplements
At www.pearsonhighered.com/irc, instructors can access a variety of resources that accompany this new edition. Registration is easy, please contact your Pearson Sales Representative
who will provide you with the access information you need.
If you ever need assistance, our dedicated technical support team is ready to help with the
media supplements that accompany this text. Visit http://247.pearsoned.com/ for answers to
frequently asked questions and toll-free user support phone numbers.
The following supplements are available to adopting instructors:

Chapter Instructors Manual

Case Instructors Manual
Chapter PowerPoints
Test Bank
TestGen

CourseSmart Textbooks Online

CourseSmart eTextbooks were developed for students looking to save the cost on required or
recommended textbooks. Students simply select their eText by title or author and purchase
immediate access to the content for the duration of the course using any major credit card.
With a CourseSmart eText, students can search for specific keywords or page numbers, take
notes online, print reading assignments that incorporate lecture notes, and bookmark important
passages for later review. For more information or to purchase a CourseSmart eTextbook, visit
www.coursesmart.com.

Sample of Universities Recently Using This Textbook

Abraham Baldwin Agricultural College
Adelphi University
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UniversityWeston
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UniversityHouston
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American University
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Campus
Art Institute of California
Averett University

A01_DAVI4797_15_SE_FM.indd 18

Avila University
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Buena Vista UniversityStorm Lake
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California Polytechnic State University
California State UniversitySacramento
California State UniversitySan
Bernadino

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Prefacexix

California University of PA
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CollegeDover
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CollegeWilmington
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ECPI College of TechnologyCharleston
ECPI Computer Institute
Elmhurst College
Embry-Riddle Aero UniversityPrescott
Ferrum College

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Florida Agricultural & Mechanical

University
Florida Southern College
Florida State University
Florida Technical CollegeDeland
Florida Technical CollegeKissimmee
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Fort Valley State College
Francis Marion University
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George Fox University
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Hampton University
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Herzing CollegeMadison
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High Point University
Highline Community College
Hofstra University
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Hope International University
Houghton College
Huntingdon College
Indiana University Bloomington
Indiana Wesleyan CAPS
Iona College
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CollegeEmmetsburg
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John Brown University
Johnson & WalesCharlotte
Johnson & WalesColorado
Johnson & WalesMiami
Johnson & WalesRhode Island
Johnson C. Smith University
Kalamazoo College
Kansas State University
Keene State College
Kellogg Community College

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xxPreface

La Salle University
Lake Michigan College
Lebanon Valley College
Lee University
Lehman College of CUNY
Liberty University
Limestone CollegeGaffney
Lincoln Memorial University
Loyola College Business Center
Loyola CollegeChennai
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Lyndon State College
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Manhattan College
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Marian UniversityIndiana
Marshall University
Marshall University Graduate College
Marymount UniversityArlington
Medgar Evers College
Medical Careers Institute/Newport News
Mercer UniversityAtlanta
Mercer UniversityMacon
Miami-Dade CollegeHomestead
Miami-Dade CollegeKendal
Miami-Dade CollegeNorth
Miami-Dade CollegeWolfson
Michigan State University
Mid-America Christian
Millersville University
Mississippi University for Women
Morgan State University
Morrison College of Reno
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Mount Mercy University
Mount Wachusett Community College
Mt. Hood Community College
Mt. Vernon Nazarene
MTI Western Business College
Muhlenberg College
Murray State University
New England College
New Mexico State University
New York University
North Carolina Wesleyan College
North Central College

A01_DAVI4797_15_SE_FM.indd 20

North Central State College

Northwest Arkansas Community College
Northwestern College
Northwood UniversityCedar Hill
Notre Dame of Maryland University
Nyack College
Oakland University
Ohio Dominican University
Oklahoma Christian University
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Olivet College
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Pace UniversityPleasantville
Park University
Penn State UniversityAbington
Penn State UniversityHazleton
Pensacola State College
Philadelphia University
Point Park University
Prince Georges Community College
Queens College of CUNY
Richard Stockton University
Rider University
Roger Williams University
Saint Edwards University
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Saint Marys College
Saint Marys CollegeIndiana
Saint Xavier University
San Antonio College
Santa Fe College
Savannah State University
Shippensburg University
Siena Heights University
Southern Nazarene University
Southern New Hampshire University
Southern Oregon University
Southern UniversityBaton Rouge
Southern Wesleyan University
Southwest Baptist University
Southwest University
St. Bonaventure University
St. Francis University
St. Louis University
St. Martins University
Sterling College

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Preface xxi

Stevenson University
Strayer UniversityDC
Texas A&M UniversityCommerce
Texas A&M UniversityTexarkana
Texas A&MSan Antonio
Texas Tech University
The College of St. Rose
The Masters College
Tri-County Technical College
Trinity Christian College
Troy State University
Troy UniversityDothan
Troy UniversityMain Campus
Troy UniversityMontgomery
University AlabamaBirmingham
University MarylandCollege Park
University of ArkansasFayetteville
University of Findlay
University of HoustonClearlake
University of Louisiana at Monroe
University of Maine at Augusta
University of MaineFort Kent
University of Maryland
University of MassachusettsBoston
Harbor
University of MassachusettsDartmouth
University of Miami
University of MichiganFlint
University of MinnesotaCrookston
University of Mobile
University of Montevallo
University of NebraskaOmaha
University of Nevada Las Vegas
University of New Orleans

University of North Texas

University of North TexasDallas
University of Pikeville
University of Sioux Falls
University of South Florida
University of St. Joseph
University of Tampa
University of TexasPan American
University of The Incarnate Word
University of Toledo
Upper Iowa University
Valley City State University
Virginia Community College System
Virginia State University
Virginia Tech
Wagner College
Wake Forest University
Washington University
Webber International University
Webster University
West Chester University
West Liberty University
West Valley College
West Virginia Wesleyan College
Western Connecticut State University
Western Kentucky University
Western Michigan University
Western Washington University
William Jewell College
Williams Baptist College
Winona State University
Winston-Salem State University
WSU Vancouver

Sample of Countries Outside the USA Where This Textbook

is Very Widely Used
Mexico, China, Japan, Australia, Singapore, Canada, Indonesia, Pakistan, Iran, Kenya, Congo,
Hong Kong, India, England, Argentina, Equador, Zambia, Guam, Italy, Cyprus, Colombia,
Philippines, South Africa, Peru, Turkey, Malaysia, and Egypt

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A01_DAVI4797_15_SE_FM.indd 22

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Acknowledgments

Many persons have contributed time, energy, ideas, and suggestions for improving this text
over 15 editions. The strength of this text is largely attributed to the collective wisdom, work,
and experiences of strategic-management professors, researchers, students, and practitioners.
Names of particular individuals whose published research is referenced in this edition are listed
alphabetically in the Name Index. To all individuals involved in making this text so popular and
successful, we are indebted and thankful.
Many special persons and reviewers contributed valuable material and suggestions for this
edition. We would like to thank our colleagues and friends at Auburn University, Mississippi
State University, East Carolina University, the University of South Carolina, Campbell
University, the University of North Carolina at Pembroke, and Francis Marion University. We
have taught strategic management at all these universities. Scores of students and professors
at these schools helped shape the development of this text. Many thanks go to the following
reviewers whose comments shaped the fourteenth and fifteenth editions:
Moses Acquaah, University of North Carolina at Greensboro
Gary L. Arbogast, Glenville State College
Charles M. Byles, Virginia Commonwealth University
Charles J. Capps III, Sam Houston State University
Neil Dworkin, Western Connecticut State University
Jacalyn M. Florn, University of Toledo
John Frankenstein, Brooklyn College/City University of New York
Bill W. Godair, Landmark College, Community College of Vermont
Carol Jacobson, Purdue University
Susan M. Jensen, University of Nebraska at Kearney
Dmitry Khanin, California State University at Fullerton
Thomas E. Kulik, Washington University at St. Louis
Jerrold K. Leong, Oklahoma State University
Trina Lynch-Jackson, Indiana University
Elouise Mintz, Saint Louis University
Raza Mir, William Paterson University
Gerry N. Muuka, Murray State University
Braimoh Oseghale, Fairleigh Dickinson University
Lori Radulovich, Baldwin-Wallace College
Thomas W. Sharkey, University of Toledo
Frederick J. Slack, Indiana University of Pennsylvania
Daniel Slater, Union University
Demetri Tsanacas, Ferrum College
Jill Lynn Vihtelic, Saint Marys College
Michael W. Wakefield, Colorado State UniversityPueblo
Don Wicker, Brazosport College
We want to thank you, the reader, for investing the time and effort to read and study thistext.
It will help you formulate, implement, and evaluate strategies for any organization with which
you become associated. We hope you come to share our enthusiasm for the rich subject area
of strategic management and for the systematic learning approach taken in this text. We want


A01_DAVI4797_15_SE_FM.indd 23

xxiii

11/27/13 12:33 AM

xxivAcknowledgments

to welcome and invite your suggestions, ideas, thoughts, comments, and questions regarding
any part of this text or the ancillary materials. Please contact Dr. Fred R. David at the following
e-mail [email protected], or write him at the School of Business, Francis Marion
University, Florence, SC 29501. We sincerely appreciate and need your input to continually
improve this text in future editions. Your willingness to draw my attention to specific errors or
deficiencies in coverage or exposition will especially be appreciated.
Thank you for using this text.
Fred R. David and Forest R. David

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About the Authors

Fred R. and Forest R. David, a fatherson team, have published more than
50 journal articles in outlets such as Academy of Management Review,
Academy of Management Executive, Journal of Applied Psychology, Long
Range Planning, International Journal of Management, Journal of Business
Strategy, and Advanced Management Journal. Fred and Forests February
2011 Business Horizons article titled What are Business Schools Doing
for Business Today? is changing the way many business schools view their
curricula.
Fred and Forest are coauthors of Strategic Management: Concepts and
Cases that has been on a two-year revision cycle since 1986 when the first edition was published. This text is among the best-selling strategic-management
textbooks in the world. This text has led the field of strategic management for
more than two decades in providing an applications, practitioner-approach to
the discipline. More than 500 colleges and universities have used this textbook
over the years, including Harvard University, Duke University, CarnegieMellon University, Johns Hopkins University, the University of Maryland,
University of North Carolina, University of Georgia, San Francisco State
University, University of South Carolina, Wake Forest University, and countless universities in Japan, China, Australia, Mexico, and the Middle East. For
six editions of this book, Forest has been sole author of the Case Instructors
Manual, having developed extensive teachers notes (solutions) for all the
cases. Forest is author of the Case MyLab ancillary and the free Excel Student
Template that accompany this fifteenth edition.
Fred and Forest actively assist businesses globally in doing strategic
planning. They have written and published more than 100 strategic management cases. Fred and Forest were recently keynote speakers at the Pearson
International Forum in Monterrey, Mexico. With a PhD in Management
from the University of South Carolina, Fred is the TranSouth Professor of
Strategic Planning at Francis Marion University (FMU) in Florence, South
Carolina. Forest has taught strategic-management courses at Mississippi State
University, Campbell University, and FMU.

A01_DAVI4797_15_SE_FM.indd 25

Fred R. David

Forest R. David

xxv

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xxviAbout the Authors

The Case Rationale

Case analysis remains the primary learning vehicle used in most strategic-management classes,
for five important reasons:
1. Analyzing cases gives students the opportunity to work in teams to evaluate the internal
operations and external issues facing various organizations and to craft strategies that can
lead these firms to success. Working in teams gives students practical experience solving
problems as part of a group. In the business world, important decisions are generally made
within groups; strategic-management students learn to deal with overly aggressive group
members and also timid, noncontributing group members. This experience is valuable
because strategic-management students are near graduation and soon enter the working
world full-time.
2. Analyzing cases enables students to improve their oral and written communication skills
as well as their analytical and interpersonal skills by proposing and defending particular
courses of action for the case companies.
3. Analyzing cases allows students to view a company, its competitors, and its industry concurrently, thus simulating the complex business world. Through case analysis, students
learn how to apply concepts, evaluate situations, formulate strategies, and resolve implementation problems.
4. Analyzing cases allows students to apply concepts learned in many business courses.
Students gain experience dealing with a wide range of organizational problems that impact
all the business functions.
5. Analyzing cases gives students practice in applying concepts, evaluating situations, formulating a game plan, and resolving implementation problems in a variety of business and
industry settings.

Case MyLab Testing Feature

New to this edition is an enhanced MyLab with new cases that include gradeable outcomes.
As revealed in the new Concepts x Cases matrix below, student learning of 29 key strategicmanagement concepts can easily be tested by using the 29 fifteenth edition cases. This feature
assures that the cases are excellent for testing student learning of the key strategic-management
concepts, thus serving as a great mechanism for professors to achieve AACSBs Assurance of
Learning Objectives. This new testing feature simplifies grading for professors in both traditional and online class settings.
The Case MyLab testing feature includes 25 multiple choice questions for each case, comprised of 10 Basic questions that simply test whether the student read the case before class, and
15 Applied questions that test the students ability to apply various strategic-management concepts. In addition, there are 2 Discussion questions per case. This testing feature enables professors to determine, before class if desired, whether students 1) read the case in Basic terms, and/
or 2) are able to Apply strategy concepts to resolve issues in the case. For example, the MyLab
case Basic question may be: In what country is BMW headquartered? Whereas, a MyLab case
Applied question may be: What are three aspects of the organizational chart given in the BMW
case that violate strategic-management guidelines? The Answers to these questions can be found
in the Case Instructors Manual.

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About the Authors xxvii

The New Concepts by Cases Matrix

All 29 cases facilitate coverage of all strategy concepts, but as revealed below by purple cells,
some cases especially exemplify some key strategy concepts. The purple cells reveal which
concepts are tested with multiple choice questions in the MyLab. The Concepts by Cases matrix enables professors to effectively utilize various cases to assure student learning of various
chapter concepts. Note from the purple boxes that two, three, or four cases are used to test each
strategic-management concept. This new, innovative ancillary promises to elevate the case learning method to new heights in teaching strategic management.

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Case Number

Porters Five Generic

Strategies

Strategy Types

IFE Matrix

Value Chain Analysis

Financial Ratios &

Breakeven

Resource Based View

EFE Matrix

Porters Five Forces

Model

Competitive Profile
Matrix

Vision/Mission
Statements

Strategy Model/Process

Key StrategicManagement Concepts

xxviiiConcepts by Cases Matrix

USA Headquartered

USA-Based Service Companies

Case 1

Dominos Pizza, Inc.

Case 2

Spirit Airlines, Inc.

Case 3

Buffalo Wild Wings, Inc.

Case 4

Rite Aid Corp.

Case 5

Best Buy Co.

Case 6

Publix Super Markets, Inc.

Case 7

JPMorgan Chase & Co.

Case 8

Walt Disney Company

Case 9

Lowes Companies, Inc.

Case 10

United Parcel Service, Inc.

Case 11

United States Postal Service

USA-Based Manufacturing Companies

Case 12

Crocs, Inc.

Case 13

Snyders-Lance, Inc.

Case 14

Netgear, Inc.

Case 15

Polaris Industries, Inc.

Case 16

Under Armour, Inc.

Case 17

Avon Products, Inc.

Case 18

Exxon Mobil Corporation

Case 19

Microsoft Corporation
Outside-USA
Headquartered

Case 20

The Emirates Group

Case 21

Royal Bank of Canada

Case 22

Embraer S.A.

Case 23

Bayerische Motoren Werke

(BMW) Group

Case 24

Davide Campari-Milano S.p.A.

Case 25

LOral Group

Case 26

Nikon Corporation

Case 27

Grupo Modelo S.A.B.

Case 28

Pearson PLC

Case 29

Lenovo Group Limited

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A01_DAVI4797_15_SE_FM.indd 29

Foreign Business Culture

Environmental
Sustainability

Business Ethics

Balanced Scorecard

Company Valuation

Projected Financial
Statements

EPS-EBIT Analysis

Market Segmentation &

Product Position

Human Resource
Management

Organizational Culture

Organizational Structure

Governance

Grand Strategy Matrix &

QSPM

BCG & IE Matrices

SPACE Matrix

SWOT Matrix

Outsourcing

First Mover Advantages


Concepts by Cases Matrixxxix

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xxxConcepts by Cases Matrix

The Case Synopses

USA-Based Service Companies
1. Dominos Pizza, Inc. (DPZ)
Headquartered in Ann Arbor, Michigan, Dominos is the second-largest pizza chain in the
USA behind Pizza Hut. Dominos has over 9,700 delivery-only stores in about 65 countries and all 50 USA states. Among the 5,000 Dominos in the USA, only about 400 are
company-owned, while the others are franchised. Dominos offers a gluten free crust in all
its USA restaurants, the first national pizza delivery chain to offer such a product. Dominos
has about 10,000 full-time employees.
2. Spirit Airlines (SAVE)
Headquartered in Miramar, Florida, Spirit Airlines is a rapidly growing, low-cost airline that
serves many locations in the Bahamas, Caribbean, Latin America, as well as about a dozen
USA cities. With an average fleet age of 4.4 years old, Spirit has the third youngest Airbus
fleet in the Americas after Virgin America and the Mexican airline Volaris. Spirit has on
order 108 Airbus A320s, including 45 A320neo (new engine option) aircraft, to be delivered
between 2012 and 2021. Spirit has about 2,600 full-time employees.
3. Buffalo Wild Wings (BWLD)
Headquartered in Minneapolis, Minnesota, Buffalo Wild Wings (BWW) is a casual dining
restaurant and sports bar that operates about 835 restaurants in 48 states in the USA and
Canada. BWW offers chicken wings and legs with many signature sauces and seasonings
as well as bottled beer, wine, and liquor. Only about 320 BWW restaurants are companyowned; the remaining are franchised. BWW plans to acquire other restaurant firms (maybe
Dennys or Nathans Famous) and has about 2,700 full-time employees.
4. Rite Aid Corporation (RAD)
Headquartered in Camp Hill, Pennsylvania, Rite Aid is a distant third (behind CVS and
Walgreen) in the USA retail drugstore business. Rite Aid operates 4,700 drugstores in
31states, fills prescriptions (about two-thirds of sales), and sells health and beauty aids,
convenience foods, greeting cards, and 3,000 Rite Aid brand products. About 60% of
Rite Aid stores are freestanding; about 50% have drive-through pharmacies. With 51,300
employees, Rite Aid has a strategic alliance with GNC to operate GNC stores within Rite
Aid stores.
5. Best Buy Company (BBY)
Headquartered in Richfield, Minnesota, Best Buy is a mass retailer of consumer electronics
products and services, including installation, maintenance, and technical support of movies,
computers, and phones. With over 1,400 stores in the USA and Canada and another 2,600
stores in Europe and China, Best Buy recently sold Napster to online mp3 store Rhapsody.
With 167,000 employees well trained and wearing the trademark blue shirts, Best Buy has a
problem in that many customers go to Best Buy, get educated, and then leave and purchase
online.
6. Publix Super Markets, Inc. (Employee Owned)
Headquartered in Lakeland, Florida, Publix is the largest ESOP (employee stock ownership
plan) in the USA; employees own 31% of Publix. More than two-thirds of all Publixs are
in Florida, but some are in Alabama, Georgia, South Carolina, and Tennessee. Publix makes
some of its own bakery, deli, dairy goods, and fresh prepared foods. Many Publixs include
a pharmacy and bank. Publix has about 140,000 employees, 1,086 supermarkets, cooking
schools, 8 distribution centers, and 9 manufacturing facilities.
7. JPMorgan Chase & Co. (JPM)
Headquartered in New York City, JPMorgan Chase is the USAs largest bank holding
company with more than $2 trillion in assets, 5,500 branches in thirty states, and 260,000
employees. JPM is also among the nations top mortgage lenders and credit card issuers
(it holds some $132 billion in credit card loans). Founded in 1823 and now active in over
60countries, JPM owns private equity firm One Equity Partners.

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Concepts by Cases Matrixxxxi

8. Walt Disney Company (DIS)

Headquartered in Burbank, California, Disney competes in the family entertainment and
media broadcasting industry. Serving customers for nearly 100 years, Disney is a diversified conglomerate, owning ABC, ESPN, theme parks, cruise boats, cable networks, and
more. As a member of the DOW 30, Disney owns 8 television stations and 35 radio stations,
as well as Walt Disney Studios that produces films through Walt Disney Pictures, Disney
Animation, and Pixar.
9. Lowes Companies, Inc. (LOW)
Headquartered in Mooresville, North Carolina, Lowes is a nationwide chain of home
improvement superstores that plans to expand internationally. Lowes has more than 1,745
stores in 50 states and more than 30 locations in Canada and Mexico, second only to Home
Depot. With over 160,000 employees that focus on home maintenance, repair, remodeling
and decorating, Lowes is the second largest U.S. home appliance retailer after Sears.
10. United Parcel Service, Inc. (UPS)
Headquartered in Atlanta, Georgia, UPS is the worlds largest package delivery company
transporting more than 15 million packages and documents per business day in the USA
and 220 countries and territories. UPS operates a fleet of about 100,000 brown trucks,
vans, tractors, and motorcycles as well as 525 aircraft. UPS also offers logistics and
freight forwarding, and less-than-truckload (LTL) and truckload (TL) freight transportation through UPS Freight. With 222,000 employees, UPS is acquiring TNT Express for
$6.8 billion.
11. United States Postal Service (nonprofit)
The United States Postal Service (USPS) is an independent agency of the United States
government responsible for delivering mail. With over 574,000 workers and 218,000 vehicles, the USPS operates the largest vehicle fleet in the world. The USPS is legally obligated
to serve all Americans, regardless of geography, at uniform price and quality. The USPS
competes with UPS and FedEx, but is closing 252 of its 461 mail processing centers, eliminating 28,000 jobs, ending overnight delivery of first-class mail, and closing 3,700 local
post offices.
USA-Based Manufacturing Companies
12. Crocs, Inc. (CROX)
Headquartered in Niwot, Colorado, Crocs is a footwear company that offers colorful slipon, casual and athletic shoes made of closed-cell resin (Croslite); Jibbitz are Crocs decorative add-on charms. Crocs designs, develops, manufactures, markets, and distributes boots,
sandals, sneakers, mules, and flats in more than 90 countries. With manufacturing facilities
in Mexico, Italy, and China and distribution centers worldwide, Crocs has 4,150 employees.
Crocs, Inc. owns 180 retail stores, 92 outlet stores, 42 Web stores, and 158 kiosks in malls
worldwide.
13. Snyders-Lance, Inc. (LNCE)
Headquartered in Charlotte, North Carolina, Snyders-Lance manufactures and markets
snack foods such as Toastchee, Nipchee, and Captains Wafers. Snyders-Lance products
include pretzels, cookies, crackers, nuts, potato chips, cakes, and candy sold under the
Lance, Cape Cod, Toms, Archway, and Snyders brands at food retailers, mass merchants,
and convenience and club stores in the USA. Snyders-Lance primarily does business in the
USA and has 6,100 employees.
14. Netgear (NTGR)
Headquartered in San Jose, California, Netgear designs and produces Internet networking
equipment, such as adapters, hubs, routers, Ethernet switches, wireless controllers, media
servers, and interfaces. NETGEAR sells products through distributors such as Ingram
Micro and Tech Data, retailers such as Best Buy and RadioShack, as well as through
29,000 retail locations around the globe and 36,000 value-added resellers. With offices in
25 countries and 810 employees, Netgear generates about half of its revenue from outside
the USA.

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15. Polaris Industries, Inc. (PII)

Headquartered in Medina, Minnesota, Polaris designs, manufactures, and markets off-road,
all-terrain vehicles (ATVs), recreational and utility RANGER-brand vehicles, snowmobiles,
and even the Victory brand motorcycle. Polaris also produces and sells replacement parts
and accessories such as covers, tow hitches, cargo racks, saddlebags, helmets, and also
recreational apparel such as jackets, bibs, pants, and hats. With 3,900 employees and 30%
of its revenue derived from outside the USA, Polaris partners with Fuji Heavy Industries to
build engines.
16. Under Armour, Inc. (UA)
Headquartered in Baltimore, Maryland, Under Armour (UA) is a producer and marketer of
compression, fitted, and loose sports apparel, including athletic footwear; UA is the official
footwear supplier of Major League Baseball. UA dresses athletes from head (COLDGEAR)
to toe (Team Sock) with products are made from the companys patented moisture wicking
and heat-dispersing fabrics that keeps athletes dry during workouts. With 1,800 employees,
UA sells its products online, by catalog, in company-owned and sporting goods stores,
worldwide.
17. Avon Products (AVP)
Headquartered in New York City, Avon Products is the worlds largest direct seller firm, and
by far the largest direct seller of cosmetics and beauty-related items. Avon is the fifth-largest
cosmetics and fragrance firm in the world. The company receives sales from catalogs and
online, but the vast majority of its sales come from about six million independent sales representatives in 110 countries. Since 1892, Avon has empowered women to be their own boss
and become leaders in communities and business. Avon is struggling to recover from poor
management and global bribery investigations.
18. Exxon Mobil Corporation (XOM)
Headquartered in Irving, Texas, Exxon Mobil is the worlds largest oil company and
engages in oil and gas exploration, production, supply, transportation, and marketing worldwide. With 24.9 billion barrels of proven oil reserves, Exxons 36 refineries in 20 countries
have a capacity of more than 6.2 million barrels per day. Exxon supplies refined products
to more than 25,000 gas stations in 100 countries. With operations on all continents except
Antarctica, Exxon has 82,000 employees and operates over 30,000 oil wells around the
world.
19. Microsoft Corporation (MSFT)
Headquartered in Redmond, Washington, Microsoft is the worlds largest software firm
with its core product being the Windows PC operating system and Office business productivity application suite sold in part through PC makers. Selling online and through resellers, Microsoft also designs and manufactures video game consoles (Xbox 360), enterprise
applications (Microsoft Dynamics), server and storage software, and digital music players
(Zune). With 90,000 employees, Microsoft also engages in online advertising and consulting services.
Outside USA-Based
Service Firms

Country HQ

20. The Emirates Group

UAE
Headquartered in Dubai in the United Arab Emirates, The Emirates Group is the parent of
Emirates, the largest airline in the Middle East, operating over 2,500 flights per week from
its hub at Dubai International Airport. Emirates flies to 120 cities in 70 countries and operates four of the worlds 10 longest non-stop commercial flights. With 50,000 employees
and 50 subsidiaries, The Emirates Group is wholly owned by the government of Dubai and
controlled by the Investment Corp. of Dubai. Emirates is very profitable and growing over
20% annually.
21. Royal Bank of Canada Canada
Headquartered in Toronto, Canada, Royal Bank of Canada (RBC) is Canadas largest bank.
RBC provides a full range of services from commercial banking and wealth management

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Concepts by Cases Matrixxxxiii

to insurance and capital markets services. With more than 1,000 locations in Canada and
operations in more than 50 countries, RBC sold its RBC Bank unit in the Southeast USA
to PNC Financial in 2012, but still owns investment bank RBC Dominion Securities and
RBC Wealth Management in the USA. Founded in 1864, RBC has about 68,000 full-time
employees.
Manufacturing Firms
22. Embraer S.A.
Brazil
Headquartered in Sao Paulo, Brazil, Embraer is one of the worlds top four aircraft
manufacturers, making commercial jets (55%) that seat between 30120 passengers,
7models of executive jets (20%), and military aircraft (12%). About 40% of its Embraer
sales are in North and South America. With 17,200 employees, Embraer is Brazils
largest exporter of industrial products. Embraers CEO, Frederico Curado, received the
2012 Tony Jannus Award, given annually for distinguished contributions to commercial
aviation.
23. Bayerische Motoren Werke (BMW) AG Germany
Headquartered in Munich, Bavaria, Germany, BMW is a large automobile, motorcycle and
engine manufacturing company founded in 1917. BMW is the parent company of RollsRoyce Motor Cars. With about 100,000 employees, BMW produces motorcycles under
the Motorrad and Husqvarna brands and is the sponsor of the 2012 Olympics in London.
Financial services bolster BMWs bottom line, including purchase financing and leasing,
asset management, dealer financing, and corporate fleets. About 3,000 dealers worldwide
sell BMWs.
24. Campari Group S.p.A Italy
Headquartered in Milan, Italy, Gruppo Campari is the sixth largest producer of alcoholic
and non-alcoholic beverages worldwide. Campari owns a portfolio of over 40 brands,
including Wild Turkey bourbon. Campari markets and distributes drinks in more than 190
countries. With 2,270 employees, Campari is structured into three segments: spirits, wines,
and soft drinks. The Garavoglia family owns 51% of Campari, which is expanding through
acquisitions (it owns U.S. vodka maker Skyy Spirits) and by entering growing markets in
Asia and South America.
25. LOral Group
France
Headquartered outside of Paris in Clichy, Hauts-de-Seine, France, LOral is the worlds
largest cosmetics and beauty company. Specializing in hair color, skin care, sun protection, make-up, perfumes, and hair care, LOral is the leading nanotechnology patentholder in the USA. LOral recently opened a huge new factory in Indonesia. LOral is
a listed company with 66,000 employees, but the founders daughter Liliane Bettencourt
and the Swiss food company Nestle each control over a quarter of the shares and voting
rights.
26. Nikon Corporation
Japan
Headquartered in Tokyo, Japan, Nikon develops, produces, and markets cameras, binoculars, microscopes, measurement instruments, imaging lenses, photographic enlargers,
and other imaging products such as Nikonos underwater film cameras. Nikon competes
with Canon, Casio, Kodak, Sony, Pentax, Panasonic, Fujifilm, and Olympus. With 24,000
employees and founded in 1917, Nikon is part of the huge Mitsubishi keiretsu, a group of
businesses linked by cross-ownership.
27. Grupo Modelo, S.A.B. de C.V.
Mexico
Headquartered in Mexico, Mexico, Grupo Modelo is among the largest beer producing,
distributing, and marketing firms in the world. Some of Modelos 13 beer brands include
Corona Extra, the number one Mexican beer sold in the world, Barrilito, Victoria, Estrella,
Medelo, and Paciffico. With 37,300 employees, Modelo also produces bottled water and
operates 960 convenience stores under the Extra name. With more than a 60% share of
the Mexican beer market and operating 8 breweries, Modelo was recently acquired by
Anheuser-Busch InBev.

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28. Pearson plc England

Headquartered in London, England, Pearson is the largest education company and the
largest book publisher in the world. Pearson publishes market-leading books and newspapers in education (Prentice Hall, Longman & FT Press), consumer markets (Penguin,
Dorling Kindersley, and Ladybird), and business information (Financial Times). With about
40,000 employees, Pearson has two operating divisions: 1) Pearson Education, and 2) The
Financial Times Group. Pearsons major competitor is McGraw-Hill.
29. Lenovo Group Limited China
Headquartered in Beijing, China, Lenovo designs, produces, and markets personal computers, workstations, servers, electronic storage, IT management software, and other related
products and services. The worlds second-largest PC vendor (behind HP), Lenovo markets the ThinkPad line of notebook computers and ThinkCentre line of desktops. With
26,300 employees, Lenovo sells directly to consumers and businesses, as well as through
online sales, company-owned stores, chain retailers, and major technology distributors and
vendors.

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Strategic
Management

Concepts and Cases

A Competitive Advantage Approach

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