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Persona Development Discussion Guide

This document provides a discussion guide for developing personas to represent key audience segments for a website. It recommends limiting personas to 3-4 that represent the main audiences. The guide contains questions in three areas to help construct each persona: 1) define the site purpose and goals, 2) describe the user's personal and professional background as well as technological habits, and 3) identify the user's motivations, needs, and goals. Following these topics will help create a clear picture of each persona.

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geisielly
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52 views

Persona Development Discussion Guide

This document provides a discussion guide for developing personas to represent key audience segments for a website. It recommends limiting personas to 3-4 that represent the main audiences. The guide contains questions in three areas to help construct each persona: 1) define the site purpose and goals, 2) describe the user's personal and professional background as well as technological habits, and 3) identify the user's motivations, needs, and goals. Following these topics will help create a clear picture of each persona.

Uploaded by

geisielly
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Persona Development Discussion Guide

Overview
The purpose of personas is to provide a reliable representation of your key audience
segments for reference. The following questions and areas of discussion will help you
construct a picture of the visitors to your site.
This is broad list of topics for discussion which may, of course, be added to or amended
as your team or project needs. Consider these to be questions to be repeated as you
discuss each user type.
For any given project, it is advisable to limit yourself to the main audiences for the site,
and only 3 or 4 of them at best. The more personas you have the more granular the
population you are working toward supporting. It is better to paint with a broad brush
and meet the needs of the larger populations than try to meet the needs of everyone.

Questions to Ask During Persona Development


1. Define the Purpose/Vision for the Site

What is the purpose of the site?


What are the goals of the site?

2. Describe the User


Personal
What is the age of your person?
What is the gender of your person?
What is the highest level of education this person has received?
Professional
How much work experience does your person have?
What is your persons professional background?
Why will they come to the site? (User needs, interests, and goals)

Where (or from whom) else is this person getting information about your issue
or similar programs or services?
When and where will users access the site? (User environment and context)

Technical
What technological devices does your person use on a regular basis?
What software and/or applications does your person use on a regular basis?
U.S. Department of Health & Human Services - 200 Independence Avenue, S.W. Washington, D.C. 20201

Through what technological device does your user primarily access the web for
information?
How much time does your person spend browsing the web every day?

3. User Motivation

What
What
What
What

is your person motivated by?


are they looking for?
is your person looking to do?
are his needs?

U.S. Department of Health & Human Services - 200 Independence Avenue, S.W. Washington, D.C. 20201

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