Behaviour Modifications (Skinner) : Prepared By: Constance Chi Dhivyah Arumugam Huzaimah Mon Emir Uzair Farhan
Behaviour Modifications (Skinner) : Prepared By: Constance Chi Dhivyah Arumugam Huzaimah Mon Emir Uzair Farhan
( Skinner)
Prepared by :
Constance Chi
Dhivyah Arumugam
Huzaimah Mon
Emir Uzair Farhan
Operant Conditioning
Skinner (1948) studied operant conditioning
by conducting experiments using animals
which he placed in a 'Skinner Box' which was
similar to Thorndikes puzzle box.
Skinner developed a theory of operant
conditioning, which states that all behavior is
governed by reinforcing and punishing stimuli.
Behavior modification uses a scheduled
approach that rewards desired behavior and
punishes undesirable behavior.
Reinforcement and
Punishment
Like the definition of behavior, the
concept of reinforcement and punishment
is used differently in behavior modification
than in everyday language.
Anything that increases a behavior is
considered reinforcement and anything
that decreases behavior is considered
punishment. The tricky part is that both
reinforcement and punishment can be
positive or negative.
THE END