Scribd
Upload
31 views1 page

Test

This document discusses pricing and distribution decisions that companies must make. For pricing, decisions include choosing a pricing strategy, setting retail and wholesale prices, and determining discounts. For distribution, decisions involve selecting distribution channels, determining market coverage, choosing specific channel members, and managing inventory.

Uploaded by

sara1323
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
31 views1 page

Test

This document discusses pricing and distribution decisions that companies must make. For pricing, decisions include choosing a pricing strategy, setting retail and wholesale prices, and determining discounts. For distribution, decisions involve selecting distribution channels, determining market coverage, choosing specific channel members, and managing inventory.

Uploaded by

sara1323
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 1

Price Decisions

Some examples of pricing decisions to be made include:

• Pricing strategy (skim, penetration, etc.)


• Suggested retail price
• Volume discounts and wholesale pricing
• Cash and early payment discounts
• Seasonal pricing
• Bundling
• Price flexibility
• Price discrimination

Distribution (Place) Decisions

Distribution is about getting the products to the customer. Some examples of distribution
decisions include:

• Distribution channels
• Market coverage (inclusive, selective, or exclusive distribution)
• Specific channel members
• Inventory management

You might also like