Bcom Proposal Final Draft
Bcom Proposal Final Draft
Table of Contents
Introduction................................................................................. 3
What Exactly Is Ebola?............................................................................................... 3
Who Are We?.............................................................................................................. 4
Our Purpose................................................................................................................ 4
Background.................................................................................. 4
The Goal..................................................................................................................... 5
Economic Impact..........................................................................9
Budget....................................................................................... 10
Return On Investment (ROI).........................................................11
Authorization.............................................................................12
Frequently Asked Questions........................................................13
How would the public react?.................................................................................... 13
Why is the alternative to quarantine important?......................................................13
How does the Dallas metroplex benefit from this project?.......................................13
What if Dallas is declared Ebola-free?......................................................................14
Works Cited................................................................................ 14
Introduction
The 2014 Ebola outbreak is one of the biggest outbreaks for infectious diseases in the
21st century. In fact, the Centers for Disease Controls response to Ebola is the largest
international outbreak response in CDCs history.
As you may know, the Ebola virus has recently been contracted in Dallas. In the minds
of many Americans, Dallas is ground zero for Ebola in the United States.
Symptoms usually occur anywhere from 2-21 days after contact with the virus.
Symptoms include fever, sore throat, severe headaches, and muscle pain. It is critical to
identify the virus in its early stages in order to improve a patient's chances of survival.
Our Purpose
Here at Methodist Health Systems, our sole purpose is to repair the damaged image
that Ebola has brought to the city of Dallas and to introduce a cost effective alternative
quarantine solution that isnt such a burden to the people involved.
Background
The origins of the Ebola Virus could have began anywhere in the United States, and
most places would have been just as unprepared as Dallas. Only a handful of hospitals
across the country would have been prepared to deal with such a lethal virus. It is
unfortunate that it happened to land in our own community. The Dallas community cant
do anything to change the past, but we can keep the past from repeating itself.
When Thomas Eric Duncan walked into Texas Health Presbyterian Hospital on
September 25, 2014, the medical staff was unprepared. Doctors and nurses had no
clue how to proceed and didnt understand how much caution they needed to take,
especially given the fact that they knew he had just gotten back from West Africa. It
wasnt until the lab results came back that they decided to quarantine him, and it wasnt
long after that that they incubated 48 of his recent contacts and confined them to their
apartments for 21 days.
During this 21-day period, some families were without work and income. After the 21day period, it was discovered that none of his contacts showed any symptoms of the
Ebola virus.
This begs the question, are such extreme quarantine measures really necessary
if the people involved arent showing any symptoms?
Quite simply, the answer is no.
The Goal
Through this project Methodist Health Systems hope to accomplish three things:
1. To monitor and provide care for people that has come into direct contact with the Ebola
virus without it disrupting their livelihood and limiting their freedoms.
2. To minimize the massive amount of out-of-pocket costs that an Ebola outbreak would
cause for the people directly involved and for those who were not, like taxpayers.
3. To show the country that Dallas is now capable of handling this virus with the care and
attention that is required.
Currently, it is up to state and local officials to determine their quarantine process for
individuals who have come into direct contact with someone that has been infected with
the Ebola virus. Most officials are telling people to lock themselves in their homes and
avoid physical contact with the outside world while they station officers outside of their
homes. For someone that is experiencing no symptoms this can be incredibly frustrating
and hinder them from making a
living.
As it turns out, it isnt illegal to break
quarantine. On October 30, 2014,
Doctors Without Borders nurse, Kaci
Hickox, went on a bike ride after
being ordered to a 21-day quarantine
period by Maine officials. She was
put on this restrictive quarantine
even though she had tested negative twice for the Ebola virus. According to recent
news, local officials would need a court order in order to arrest and detain her.
On October 31, 2014, that request was denied. Judge Charles C. LaVerdiere said,
Maine has not met its burden at this time to prove by clear and convincing evidence
that limiting Hickoxs movements to the degree requested is necessary to protect other
individuals from the dangers of infection.
This raises an even bigger question. If someone in the 21-day incubation period
is able to break quarantine without being arrested or penalized, what can
physicians to check the vitals via an Ipad or Iphone application any time they want, from
virtually anywhere they want.
In light of recent news, these Visi Mobile Systems will act as a sort of compromise
between people who have recently come into contact with others that have been
infected with the Ebola virus and state and local officials.
The Visi Mobile System would be a perfect solution to containment without breaching
peoples civil rights or limiting their economic livelihood and people would actually buy
into the idea without feeling violated. We would do this by giving them an incentive to
wear it.
Patient Buy In
Unlike quarantine, people will actually want to wear the Visi Mobile devices provided by
Methodist Health Systems because it gives them peace of mind. Even though they may
think that they are fine, they would be one hundred percent assured with the Visi Mobile
Vital Monitors.
The most common reason for death of Ebola is because it isnt caught soon enough,
and we will make sure we educate them of that. With our devices, if a patient does
contract it, their odds of survival increase dramatically and they would have a team of
registered nurses just a phone call away.
We would also sell them on the fact that our hospital is one of the hospitals called on to
operate the North Texas Bio-Containment Facility recently being built and that the best
equipped hospital in Texas is ours because we have a whole floor dedicated for
infectious diseases such as Ebola. We would also emphasize the fact that this is a
compromise to quarantine, and that not only is it the best thing for them, it is also
beneficial for the community.
Benefits
Flu season is upon us, and many people may think that they have a simple cold or the
regular flu. With that said, they may be afraid to admit that they have an elevated
temperature to local officials, mistakenly thinking that it couldnt possibly be Ebola.
With our monitors it would be impossible to hide the symptoms from us. Once we detect
an abnormality we would immediately notify the patient and take them to our facilities
here at Methodist Health Systems.
With these monitors, and this program, we know exactly when symptoms exceeded the
set standards and where they were at during that time period.
We wouldnt have to wait for them to come to us, and we wouldnt have to worry about it
being too late. We would call the North Texas Ebola Bio-Containment Center and have
them pick up the patient.
If the patient still refuses to come in, we can send their vitals directly to a judge and
have them issue a court order immediately.
This is different than the Kaci Hickox situation because we would only request this court
order for patients that have possible symptoms. When patients agree to use our devices
they also agree to have GPS tracking activated on their phones.
Trial Period
The plan that we propose is on a trial period of 45 days. If the trial period is successful,
we will seek the necessary funding for an extended period. Success will be measured
on the responsiveness of our nurses and the overall containment of the Ebola virus.
Staffing
To implement this plan we have decided to hire a team of four well rounded and
experienced nurses. It will consist of three registered nurses and one nurse practitioner.
The purpose of having them on call shall be to monitor the wifi monitoring system
should a patient's vitals exceed the set standard. They will each work 12 hour shifts
and keep a watchful
eye on the patients
vitals.
We will buy 25 of the
Visi Mobile Systems
within the trial period.
These 25 monitors
will be designated to
individuals that have
come into contact
with infected persons.
Each individual will
use the Visi Mobile
System for a 21 day period and carry it with them at all times.
If someone does happen to contract Ebola during this 21 day period we will hire a
hazmat cleaning crew to thoroughly decontaminate their residents and destroy the
monitor that was used. The monitors used by the individuals that pass the 21 day
incubation period with no symptoms will be reused.
Budget
Equipment
Vital monitoring
systems
$62,500
Personnel
Nurses
$35,640
Technical support
$2,000
Other costs
Transportation
$1,000
Hazmat clean-up
$1,000
Wireless network
installation
$1,650
Total cost
$103,790
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Our budget may seem unreasonable but compared to extraordinary costs that patients
may incur is incomparable. The cost of treating an infected person within the early
stages of Ebola is $100,000 a day, while the cost of treating someone in critical stages
of the virus is over $1,050,000 per day. This situation will have a trickle down effect on
the economy, especially the taxpayers if those infected are not insured.
The aforementioned costs were actual numeric figures that nurses, Nina Pham and
Amber Joy Vinson, were billed for while being treated for Ebola when they contracted it.
Luckily, most of it was covered through their medical insurance. But when thinking about
how the uninsured individuals in Texas alone account for 24% of the population, these
medical expenses will not be able to be paid by them and therefore the state will have to
pay. As in the case of the uninsured Thomas Eric Duncan, this means that it boiled
down to taxpayer money.
The task of avoiding these scenarios by detecting the symptoms of Ebola early on is at
hand. Methodist Health System not only wants to ensure the safety and health of our
residents here in Dallas, but wants to make sure that these enormous costs for medical
bills be minimized or even eliminated completely.
When patients like Nina Pham and Amber Joy Vinson each accumulated treatment
costs of over $400,000, this could have been seen as an opportunity for Methodist
Health System to take action. Meaning that the individuals who had come into direct
contact with the nurses, could have utilized our vital monitors and got into a position to
have been better prepared just in case any symptoms arose. Our main goal is to reduce
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By helping prevent the spread of Ebola with our monitors, this will benefit the Dallas
metroplex financially as it pertains to people from other cities and states feeling safe
enough and comfortable while visiting. The potential for businesses to continue thriving
with the assistance of these monitors will be limitless.
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Authorization
Signing this form authorizes Methodist Health System to implement this proposal for the
Free Rein operation on behalf of the Dallas Regional Chamber of Commerce. The
Dallas Regional Chamber of Commerce agrees to fund the project with $30,000.
________________________________
Dallas Regional Chamber of Commerce
________________________________
Date
________________________________
Authorized Chamber Witness
________________________________
Date
Methodist Health System hereby attests that the funds in the amount of $30,000 given
by the Dallas Regional Chamber of Commerce are to be used strictly for the
implementation of the Quarantine Solution business proposal.
_____________________________________
Nghia Tran
Authorized Methodist Health System employee
_____________________________________
Juan Ramirez
Authorized Methodist Health System employee
_____________________________________
Christopher Clark
Authorized Methodist Health System employee
_____________________________________
Jane Nwalie
Authorized Methodist Health System employee
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Slovic, of the University of Oregon, said it best when he explained that ...emotions and
science must be given equal weight.
unprepared medical staffs were. The virus may no longer spread, but at least the
awareness has grown largely enough to where everyone will be prepared. Just
because we are declared free does not mean traces of the virus is completely gone.
This shall be our time to monitor and understand the virus should an incident like this
occur in the near future.
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Works Cited
Cost to treat Ebola in the U.S.: $1.16 million for 2 patients. Retrieved November 19,
2014, from http://www.washingtonpost.com/news/post-nation/wp/2014/11/18/cost-totreat-ebola-in-the-u-s-1-16-million-for-2-patients/
"Ebola Virus Disease." World Health Organization. N.p., 1 Sept. 2014. Web. 5 Nov.
2014. <www.who.int/mediacentre/factsheets/fs103/en/>.
"State Quarantine and Isolation Statutes." National Conference of State Legislatures.
N.p., 29 Oct. 2-14. Web. 7 Nov. 2014. <www.ncsl.org/research/health/state-quarantineand-isolation-statutes.aspx>.
"The High Cost of Quarantine." The Wall Street Journal. N.p., 29 Oct. 2014. Web. 2
Nov. 2014. <wsj.com/articles/the-high-cost-of-quarantine-and-who-pays-for-it1414546114?>.
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