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Questionnaire: Survey On Customer's Cross-Buying Intention in Banking Sector

This document contains a 15 question survey about a customer's banking habits and cross-buying intentions. It asks about the respondent's current bank account and types of accounts held, products and services availed from their bank across traditional, supplementary and non-traditional categories. It also inquires about insurance policies held with their bank, ratings of their bank's products and services, usage of other banks, criteria for choosing banks, and demographic information.

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paras
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16 views

Questionnaire: Survey On Customer's Cross-Buying Intention in Banking Sector

This document contains a 15 question survey about a customer's banking habits and cross-buying intentions. It asks about the respondent's current bank account and types of accounts held, products and services availed from their bank across traditional, supplementary and non-traditional categories. It also inquires about insurance policies held with their bank, ratings of their bank's products and services, usage of other banks, criteria for choosing banks, and demographic information.

Uploaded by

paras
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

Survey on customers cross-buying intention in


Banking sector
1)

Do you have a Bank Account?


(a) Yes

2)

(b) No

Which Bank do you have an Account with?


1.____________

3.__________

2.____________

4.__________

3) What kind of Accounts do you maintain in this Bank?


(a) Current A/C
(c) Loan A/C

(b) Savings A/C


(d) Demat A/C

4) Please indicate below by placing in the appropriate column


the type of Products and Services provided by your bank and
availed by you.

Traditional product.

List of product

Availed By You

Provided By your
bank

Saving
Loan
Locker
Over draft
Supplementary Product
List of product
Credit Card
Demand Draft (DD)
Mobile Banking
Internet banking
Bills Payment
Bank Guaranty
Ticket booking

Availed By You

Provided By your
bank

Fund transfer
Litter of credit
Forex Card
List of Non-tradition product
List of product

Availed By You

Provided By your
bank

Dement A/c
Life Insurance
Gold loan
Retirements solution
Mutual fund
Tax Adversary
Chilled Education
planning
Health planning
NRI Banking
5)

Do you have Insurance Policy with your Bank?


(a) Yes

6)

(b) No

If, Yes which types of Insurance policy do you have?


(a) Life

(b) Vehicle

(c) Health

(d) Deposit

7) According to you the products and services provided by your


bank are?
(a) Very good
(b) Good
(c) Neutral
(d) Poor
(e) Very poor
8) Do you use the similar Banking service of alternative bank?
(a) Yes

(b) No

9) Your criteria for choosing a particular Bank:


(Please tick the appropriate box,

1- Lowest 2 -low 3- average 4 high and 5 the


highest)
Rating Scale
Features

1. Location
2. Ambience
3. Timings
4. Products
Offered
5. Clarity of
Information
6. Service
10) Age:

Below 20 years
31-40 years

2 1-30 years
above 40

years
11) Gender:
Male
Female
12) Marital status:
Married
Unmarried
13) Educational qualification:
Under Graduation
Graduation
Post Graduation
14) Occupational status:
Student
House wife
Employed
Business
Professional
15) Monthly income:
Below 10000
Rs.20, 000 to Rs.30, 000
Rs.10, 000 to Rs.20, 000
Above 30,000

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