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1010 Final Project Seng

This document describes using linear programming to optimize an advertising campaign for a local business. The objective is to maximize the number of people reached by purchasing radio and TV ads within the budget. The constraints include a minimum number of total ads, twice as many TV ads as radio ads, and the budget. The optimal solution is found to be purchasing 24 radio ads reaching 48,000 people and 48 TV ads reaching 72,000 people, for a total of 120,000 people reached.

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100 views

1010 Final Project Seng

This document describes using linear programming to optimize an advertising campaign for a local business. The objective is to maximize the number of people reached by purchasing radio and TV ads within the budget. The constraints include a minimum number of total ads, twice as many TV ads as radio ads, and the budget. The optimal solution is found to be purchasing 24 radio ads reaching 48,000 people and 48 TV ads reaching 72,000 people, for a total of 120,000 people reached.

Uploaded by

api-302387405
Copyright
© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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Optimizing an Advertising Campaign

Math 1010 Intermediate Algebra Group Project


Ryan Butler
Heang Kim Seng
Background Information:
Linear Programming is a technique used for optimization of a real-world situation. Examples of
optimization include maximizing the number of items that can be manufactured or minimizing
the cost of production. The equation that represents the quantity to be optimized is called the
objective function, since the objective of the process is to optimize the value. In this project the
objective is to maximize the number of people who will be reached by an advertising campaign.
The objective is subject to limitations or constraints that are represented by inequalities.
Limitations on the number of items that can be produced, the number of hours that workers are
available, and the amount of land a farmer has for crops are examples of constraints that can be
represented using inequalities. Broadcasting an infinite number of advertisements is not a
realistic goal. In this project one of the constraints will be based on an advertising budget.
Graphing the system of inequalities based on the constraints provides a visual representation of
the possible solutions to the problem. If the graph is a closed region, it can be shown that the
values that optimize the objective function will occur at one of the "corners" of the region.
The Problem:
In this project your group will solve the following situation:
A local business plans on advertising their new product by purchasing advertisements on the
radio and on TV. The business plans to purchase at least 60 total ads and they want to have at
least twice as many TV ads as radio ads. Radio ads cost $20 each and TV ads cost $80 each.
The advertising budget is $4320. It is estimated that each radio ad will be heard by 2000
listeners and each TV ad will be seen by 1500 people. How many of each type of ad should be
purchased to maximize the number of people who will be reached by the advertisements?

Modeling the Problem:


Let X be the number of radio ads that are purchased and Y be the number of TV ads.
1.

Write down a linear inequality for the total number of desired ads.
X+Y >=60

2. Write down a linear inequality for the cost of the ads.


20X+80Y<=$4320

3. Recall that the business wants at least twice as many TV ads as radio ads. Write
down a linear inequality that expresses this fact.
2X<=Y

4. There are two more constraints that must be met. These relate to the fact that
there cannot be a negative number of advertisements. Write the two inequalities
that model these constraints:
X>=0
Y>=0

5. Next, write down the function for the number of people that will be exposed to the
advertisements. This is the Objective Function for the problem.

X(2000)+ Y(1500)

You now have five linear inequalities and an objective function. These together describe
the situation. This combined set of inequalities and objective function make up what is
known mathematically as a linear programming problem. Write all of the inequalities and
the objective function together below. This is typically written as a list of constraints, with
the objective function last.
X+Y >=60
20X+80Y<=$4320
2X<=Y
X>=0
Y>=0
X(2000)+ Y(1500)

6. To solve this problem, you will need to graph the intersection of all five
inequalities on one common XY plane. Do this using the graphing technology that
you used in the mini-project. Use the appropriate scaling of the axes and use a
shading scheme to see where the regions overlap. Label the axes with what they
represent and label your lines as you graph them.

7. The shaded region in the above graph is called the feasible region. Any (x, y) point in the
region corresponds to a possible number of radio and TV ads that will meet all the
requirements of the problem. However, the values that will maximize the number of
people exposed to the ads will occur at one of the vertices or corners of the region. Your
region should have three corners. Find the coordinates of these corners by solving the
appropriate system of linear equations. Be sure to show your work and label the (x, y)
coordinates of the corners in your graph.
A)

X+Y=60

(20,40)

2X=Y

B) 20X+80Y=4320

(24,48)

2X=Y

C)

20X+80Y=4320

(8,52)

X+Y=60
8+52=60

True

20+40=60

True

60=60

True

2(20) =40

True

40=40

True

20(24)+80(48)=4320

True

480+3840=4320

True

4320=4320

True

2(24) =48

True

48=48

True

20(8)+80(52)=4320

True

160+4160=4320

True

4320=4320

True

8. To find which number of radio and TV ads will maximize the number of people who are
exposed to the business advertisements, evaluate the objective function P for each of the
vertices you found. Show your work.
A)

P= X(2000)+Y(1500)
P=20(2000)+40(1500)

P=100,000

P=40000+60000
B)

P=24(2000)+48(1500)
P=48000+72000
P=120,000 Maximizes number of people exposed to Radio and Television Ads.

C)

P=8(2000)+52(1500)
P=1600+78000
P=94,000

9. Write a sentence describing how many of each type of advertisement should be purchased
and what is the maximum number of people who will be exposed to the ad.

To maximize the number of people you must purchase 24 Radio advertisements, and 48
Television ads. By doing this you would reach 120,000 possible clients for your product.

10. Reflective Writing.


Did this project change the way you think about how math can be applied to the real world?
Write one paragraph stating what ideas changed and why. If this project did not change
the way you think, write how this project gave further evidence to support your existing
opinion about applying math. Be specific.
This project did not change my mind about math. It reaffirmed belief that math is used
consistently every day, whether it is arithmetic or algebra it is present in the tools and products we
use, particularity in technological tools. Although, most of us take math for granted because its
abstract thinking, computing to real world applications can be of use given we use the formulas.
It is a tool that humans use to further advance human ingenuity. Math is a tool that helps benefit
humanity towards great potential. I enjoyed and learned so much from the class. The class taught
me that there are many ways to find the solutions to problem.

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