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Alzheimers Support Brief qcf-2

This assessment brief outlines a task for students to create a promotional video for Alzheimer's Support, a charity providing services to people with dementia. The video aims to show the benefits of the charity's services, encourage volunteer recruitment by portraying the work as meaningful, demonstrate that people can live well with dementia with support, and engage viewers emotionally. Students must research the client brief, develop a production plan, and capture and edit footage into a 3-4 minute video meeting the brief's specifications. They must evidence their editing process and consider the filmmaking requirements.

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67 views6 pages

Alzheimers Support Brief qcf-2

This assessment brief outlines a task for students to create a promotional video for Alzheimer's Support, a charity providing services to people with dementia. The video aims to show the benefits of the charity's services, encourage volunteer recruitment by portraying the work as meaningful, demonstrate that people can live well with dementia with support, and engage viewers emotionally. Students must research the client brief, develop a production plan, and capture and edit footage into a 3-4 minute video meeting the brief's specifications. They must evidence their editing process and consider the filmmaking requirements.

Uploaded by

api-296366771
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Assessment Brief BTEC (QCF)

Qualification:
Year: 2
BTEC Level 3 Extended Diploma in TV & Film
Hand Out Date:
Assessor: Simon
Assessment No: 1
27/11/2015
Weintroub
Unit No (s):
Unit Title (s): Working to a Brief in the Creative Media Industries
5
Scenario:

Alzheimer's Support
Alzheimers Support is an independent charity providing practical services to people living at home with
dementia and to their family carers. We provide services to people with or without a diagnosis of
dementia.
Alzheimers support are looking to recruit new Volunteers and have commissioned you to create
a Promotional Video which they can use as a marketing tool both on their website, as well as on
social media platforms. They are hoping the video will promote the work that they do and
encourage members of the community in Wiltshire to volunteer their services.
The charity have identified four key aims for the video.

Key aims

Hand in Date

1. To show
the
benefits of
the service
to people
affected by
dementia
and their
carers

2. To
encourage
recruitment
to the
service by
portraying
job as
worthwhile,
making a
difference,
enjoyable

3. To show
that
people
can live
well with
dementia
with the
right
support

4. To engage
viewers at an
emotional as well
as educational
level

Task Outline
ASSESSMENT 1: Promotional Video

17.12.2015
Task 1 P1 M1 D1

Individually you need show your understanding of the nature of the


project.
Research consider and write 750 words on the
requirements of being given a brief by a Professional
Client, in this case Alzheimers Support
i.e. The structure of the brief i.e Tender, formal,
informal, negotiated, commission, cooperative.
Reading a Brief - recognise the nature of and
demand implicit in the brief.
Negotiating the brief consultation with client,
degree of digression when interpreting brief,
constraints (legal, ethical, regulatory)
Opportunities:- identify opportunities for selfdevelopment, new skills, multi-skilling contributions to
project brief.

Task 2 (P2 M2 D2)


Develop a planned response to the brief.
Using the schedule attached complete the necessary production
paperwork and evidence planning for what footage you may
wish to capture, linking this planning to the key aims. You should
also evidence your strategy with regards to interview
questioning.
Task 3 (P3 M3 D3)

Apply Response to the Brief


Capture footage and Edit together a 3-4 minute Video that
appropriately answers the brief to the clients specifications.
Please evidence the editing process to show thought process
and methodology with regards to the film making process.

This covers criteria:


P1 P2 P3
M1 M2 M3
D1 D2 D3
Guidance to Students:
Please submit the following to your Weebly/Wix accounts unless stated.
750 word report PLEASE SUBMIT TO E-STUDY.
Pre-Production Planning
Completed Film, uploaded onto youtube and embedded on your site by the deadline date.

Include details of all your references and resources that you have used when completing this
assessment (include books, DVDs, journals, web sites and class presentations) ensure you use
the Harvard (APA) format of referencing for this.
ALL PASS criteria must be gained to achieve an overall pass for this unit
PLUS ALL MERIT criteria for a Merit grade
PLUS ALL DISTINCTION criteria for Distinction grade overall

Film for HACSS


service
Key aims

DAY ONE
Tuesday Nov 13
PWD

Carer

1. To show the
benefits of
the service
to people
affected by
dementia
and their
carers

2. To encourage
recruitment to the
service by portraying
job as worthwhile,
making a difference,
enjoyable

3. To show that peopl


live well with deme
with the right supp

Names

Stories, background

Questions/prompts

Beverley Sharman

Beverley was a primary school


teacher. She enjoys keeping fit,
walking gardening and Zumba.
Phil and Beverley are members
of the local choir. Beverley has
mixed Dementia (Alzheimers &
Vascular)
They have 2 daughters and 2
grandchildren

What do you enjoy about c


here with Alice? Chat/ask
questions about immediat
surroundings

Phil Sharman
(husband)

Tell us about life before Be


was ill what did you enjo
doing?
How are things different n
How does having Alice visi
help you both?

Do you have any other sup


from Alzheimers Support.
advice from Esther/Anna S
previously
What do you do while they
out and about?
How did you come to be a
support worker? What do y
enjoy about it? What have
learned from your clients?

Support
worker

Alice Bigland

Care Co-ordinator

Esther Russell

Relatively new employee.


Applied for several jobs before
being successful in this role
what made AS so attractive?
CC Role
Matching SW and clients

What is your role at Alzhei


Support?
How do you go about matc
up clients to support work
What do you look for in a s
worker?

GP

Dr Helen Osborne

GP who refers people to the


service

Why do you think the supp


home service is so valuabl
people living with dement
How can carers benefit fro
service?

People to be filmed
DAY 2
Monday date tbc

Names

Their stories , what can they


tell us

Questions/prompts to be

PWD

Allan Comer
Allan was in the Navy all his life
retired at 53 to look after
elderly people. Belonged to
Probus
Has vascular dementia.
Couple have two supportive
sons

Carer

Doreen Comer
(wife)

What do you enjoy about c


here with Phil? Chat/ask
questions about immediat
surroundings

Tell us about life before Al


was ill what did you enjo
doing?
How are things different n
How does having Phil visit
help?
Do you have any other sup
from Alzheimers Support.
advice from Esther/Anna S

Support
worker

previously
What do you do while they
out and about?

Phil Horton
Phil is happy to be interviewed
and give his views

Registered services
manager

Sally HaddrellJenks

Responsible for the service in


East and West Wilts

How did you come to be a


support worker? What do y
enjoy about it? What have
learned from your clients?

Why it is so important to h
people to live well with
dementia and retain their
and lead active lives?
Why is it important for pe
with dementia to continue
things they have always en
The service is called Home
Community Support Servic
is the community aspect o
so important/ why do supp
workers take people out a
about rather than just stay
home?
Why is it so important for
to have a break?
Tell us about the service, w
was set up, how it is regist

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