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Similar To Services Marketing

This document lists various marketing, management, and business-related books and topics including services marketing, principles of service marketing and management, international strategic marketing, marketing research, human resources management, managing employee performance, managing business through human psychology, and managing business ethics. It also references misbehavior in organizations and political public relations.

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Padma Tota
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0% found this document useful (0 votes)
16 views

Similar To Services Marketing

This document lists various marketing, management, and business-related books and topics including services marketing, principles of service marketing and management, international strategic marketing, marketing research, human resources management, managing employee performance, managing business through human psychology, and managing business ethics. It also references misbehavior in organizations and political public relations.

Uploaded by

Padma Tota
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Similar to Services Marketing.

Services Marketing

Principles of Service Marketing and Management CH Lovelock,Lauren Wright

Services Marketing

International Strategic Marketing a European Perspective

Global Marketing Book

Alan Wilson Marketing Research an Integrated Approach 2nd Edition 2006

Similar to Human Resources - Misbehavior in


Organizations - Y Vardi & E Weitz - 2004.

[John_Shields]_Managing_Employee_Performance_and_R(BookFi.org).pdf

Managing Business Through Human Psychology

E Human.resources.management

Marketing Research - Practical Guide

Managing Business Ethics

Political Public Relations

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