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SWOT Analysis of Bayer Group With USP

Bayer Group is a diversified chemical company with segments in health care, agriculture, polymers and chemicals. It focuses on innovative pharmaceutical products and targets segments like analgesics, cardiovascular risk prevention, and animal health care. Bayer has a comprehensive portfolio of products and a strong brand presence globally. However, it also faces risks like regulatory controls and price fixing allegations that have tarnished its image at times. It aims to increase market presence through joint ventures and acquisitions while dealing with threats like weak economies and low-cost substitutes.

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592 views

SWOT Analysis of Bayer Group With USP

Bayer Group is a diversified chemical company with segments in health care, agriculture, polymers and chemicals. It focuses on innovative pharmaceutical products and targets segments like analgesics, cardiovascular risk prevention, and animal health care. Bayer has a comprehensive portfolio of products and a strong brand presence globally. However, it also faces risks like regulatory controls and price fixing allegations that have tarnished its image at times. It aims to increase market presence through joint ventures and acquisitions while dealing with threats like weak economies and low-cost substitutes.

Uploaded by

ArslanFarooq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis of Bayer Group with USP, Competition, STP (Segmentation, Targeting, Positioning) Marketing Analysis

Bayer Group
Parent Company

Bayer group

Category

Diversified Chemical

Sector

Industrial products

Tagline/ Slogan

Science for a better life

USP

Innovative pharmaceutical products like genetically engineered product


STP

Segment

Health Care segment, Agriculture, Polymers and Chemicals segments

Target Group

Analgesics, cardiovascular risk prevention, cough & cold, dermatology,


gastrointestinal and nutritionals health care, animal health care, Seed treatment
and pest prevention

Positioning

Worldwide leading position in therapeutic drugs area


SWOT Analysis
1. Comprehensive portfolio of chemical, material science, healthcare and
agricultural products
2. Bayer remains vastly dominant in pediatric vitamins and dietary supplements
with 25% value share
3. Diversified supply process in conjunction with long-term supply agreements
minimize the companys exposure to production process risk

4. Presence in diversified streams offers protection against demand fluctuations


Strength

5. Strong brand presence in the industry and strong financials

1. Allegations against the group on price fixing has tarnished the brand image
2. Shown in bad light over patent infringements and lawsuits
Weakness

3. Biotech products segment affected by risk due to highly complex


manufacturing process
1. High potential drugs like Xarelto, Stivarga, Eylea, Xofigo &Riociguat
2. Joint ventures and acquisitions will increase market presence

Opportunity

3. Growing demand in crop industry

1. Weak global economy and problems in pharmaceutical industries can hamper


growth
2. Bayer's revenue growth may be impacted negatively by Regulatory controls
on pharmaceutical product prices
Threats

3. Low cost substitutes


Competition
1. GlaxoSmithKline Plc.
2. Johnson & Johnson
3. Abbott Laboratories
4. Novartis AG

Competitors

5. Pfizer Inc.

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