Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

Implementation Plan for Addus HomeCare

STR 581

Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

Addus HomeCare has provided families with in-home supportive services for the elderly
and disabled since 1979. Early identification and intervention of changes in a clients health
condition can lead to lower health care costs and dramatically increase the quality of life for
clients. Through the use of strategic planning, these goals can be accomplished, while
maintaining the mission and values of the Addus organization. It is the primary mission of
Addus HomeCare to improve the health and well-being of our consumers through the provision
of quality, cost-effective health care services ("Addus Mission", 2014). I intend to ensure that
Addus aforementioned mission is aligned with the proposed strategic plan through encouraging
a plan that keeps in mind the ultimate goals of the organization, as well as the greater good of the
clients and the community. Through including input from employees, clients, and community, a
strategic plan can be created that accomplishes the organizational goals. The plan identifies the
objectives, functional tactics, action items, millstones and deadlines, task ownership and resource
allocation. Further, this plan suggests organizational management strategies including the
financial side of the company, risk management and a contingency plan.
Objective
Addus offers services that can be expanded because of the necessity. The company longterm goal is to expand into the global market by new development in other locations. Addus has
one main focus; keeping individuals healthy and independent at home. As the worlds population
ages, there are a myriad of opportunities to provide in-home health care services to this
population. Addus has care plans that cover management of chronic illnesses, recovery from an
injury, illness or surgery or simply the need for assistance maintaining independence in daily life.
Addus comprehensive home care services offer individuals the option to receive care where they
want: at home. The company has a sustainable goal that can be reached with continual

Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

aggressiveness in the market. The grand strategy to be the top in-home health care provider is
attainable because the company provides quality services that are needed by an ever expanding
market.
Functional Tactics
Maintain an aggressive schedule to meet implementation date.
Assist with expansion plans globally, as well as partnerships in Ohio and New York.
Perform market analysis of surrounding industrys capabilities.
Action Items
Assign managers for monitoring schedule commitments.
Meet with managers to discuss scheduling of meetings with partner organizations.
Research for necessary applications.

Millstones and Deadline

The milestone of the company is to become the market leader in the next 10 years. It also
works to get the emotional stability of the employees. It also works to get ethics in the
organization. The main motive of the organization is to serve the customers, and employees with
best services. If there will be better customer satisfaction, then the business will grow. Growth
can be achieved for Addus through both organic growth in cities and states that already have a
strong presence, but also through the acquisition of other health care providers. This can be seen
in recent acquisitions in Ohio and New York.

The deadline is to complete the task after proper research and development by the
employees. There is a training session to the employees about the processes. The company was

Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

developed from the ground up with hard work and discipline. The milestone is to achieve the
best customer satisfaction and profit to the investors to get funds and run the business. The senior
management of Addus is good in supporting employees to achieve the success.
Task and Task Ownership
It is important for AAEC to give the task to the employees and allow employees to think
out of the box to maintain a schedule. It is important for the organization that employees should
bring innovation to the products and services to attract the customers. According to Treacy &
Wiersema (1993), They have focused on delivering superior customer value in line with one of
three value disciplinesoperational excellence, customer intimacy, or product leadership (para.
4). If employees will be given autonomy to the task, then there will be higher motivation to the
employees. They will like they are the part of the organization, and their decisions are important
to the organization. This is possible with the formation of various teams in the organization with
the leader so that the decision will be made by them only.
Organizational Change Management Strategies
Organizational strategies are vital for planning, according to Prossci (2014). The change
management process is the sequence of steps or activities that a change management team or
project leader would follow to apply change management to a project or change (para. 3). There
are three phases of change management that are needed to be kept in mind while implementing
change in the work process. These steps are preparing for change, managing change and
reinforcing the change. According to (Boundless (2014), Change management refers to a project
management process wherein changes to a project are formally introduced and approved.
(para.1). Employees sometimes resist changing, and one of the reasons is poor communication,

Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

i.e., when there is poor communication among employees and management about the change to
be implemented, employees will feel resist to accept the change. The change management
process has become smooth by introducing the Lewins theory.
There is a change in the behavior of the attitude of the employees by fulfilling all the steps
of the change management. There is a good sense of leadership in the employers that they direct
their employees very well to accept the change in the organization. The structure of the
organization should also be considered while making the changes.
Financials
Financial planning is defined as the evaluation of current and future financial position of
the company that is done to predict the future cash flows, and withdrawal plans. Revisiting
business relationships with customers and suppliers will insure stability and peace of mind while
moving to the next step of expanding. It helps in checking the budget of the organization whether
it is spending enough on the activities required, and the cash needed by each department to run
the business. In the aluminum industry, there is big period of accounts receivables, and it is best
done by the financial planning. There must be the proper cash flow management in the
organization. It helps in checking the accounts payable and accounts receivable that is important
to consider having enough liquidity in the business. Addus HealthCare currently holds over two
hundred home care contracts throughout the country. The company employs 12,000 people and
provides home care services to over 45,000 individuals annually from 115 offices in 15 states.
The Addus Homecare main offices are centrally located in Downers Grove, Illinois. Addus is a
company that is growing fast, attempting to keep up with the growing population of elderly
customers who require in-home health care. The competition is fierce, however; Addus is

Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

surpassing its goal in the current economy. For the quarter, net service revenues increased
14.3% to $81.9 million from $71.7 million for the first quarter of 2014. Net income was $2.2
million, or $0.19 per diluted share, for the first quarter of 2015 compared with $2.4 million, or
$0.21 per diluted share, for the prior-year first quarter. Adjusted earnings per diluted share
increased 14.3% to $0.24 for the first quarter of 2015 from $0.21 for the first quarter of 2014
(www.finance.yahoo.com, 2014). The potential to grow is an optimistic alternative for Addus.
Risk Management
There is always some risk in the business in which there is a need to develop. It is the
responsibility of the senior management to take care of this, and provide the best services to the
customers. To maintain the competitive advantage in the industry, it is necessary to keep the
honest and transparent transactions with the investors and the customers. There is the
requirement of proper estimation of expenses and revenues to get the idea of growth so that
strategies can be planned accordingly. Risk can be managed by applying strategies to work on it.
Risk management is important to be done by the organization in order to get the competitive
advantage in the industry.
Contingency Plan
A contingency plan is the plan which is used when there is an outcome that is unplanned.
It is made for the worst situation of the company. At Addus, the risk department makes the
contingency plan, and it is communicated to all the employees if anything happens unusual to the
organization. It is used to protect the business from loss. These generic strategies are low-cost
leadership in the business. It is sometimes also used to mitigate the effect of the risk that may
come over the period in future. Addus continues to excel in providing home health care services.

Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

Understanding the companys position on expansion; remaining cautious is a suggestion because

over expenditure into the market can result in failure. According to Ashe-Edmunds (2014), A
budget lets you project your utility, health care, marketing, rent, wages, debt service and other
costs so you can learn the true cost per unit of making your products or delivering your service
(para. 3). Addus seems to understand this, however, remaining cautious while expanding is good
business. Revisiting business relationships with customers and partners will insure stability and
peace of mind while moving to the next step of expanding. There are some moves by the
competitors that were not analyzed and hence contingency plan in used to overcome this.
Budgets

From previous budgets, Addus is a profitable organization. With current stock prices increasing,
the addition of more local and international operations will continue to increase profitability, and
maintain the projected growth of the business.

Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

Conclusion
Business relationships with partners, that a business relies on, are important when
operating a company. Addus can have the potential for expansion into the global environment if
good choices are made. In this paper, I have discussed alternatives to sustain a growing
environment, identify the best value discipline, generic strategy, grand strategy, and make
recommendations to the company to maintain growth. To achieve the desired result, there is a
need to form the strategy and work according to it. There must be proper financial planning by
the finance department of the organization to get the proper inflow and outflow of cash to the
company. The strategies are made by checking the moves of the competitors to come over, and
be the market leader.

References
Addus Mission. (2014). Retrieved from http://www.addus.com/mission.html

Running head: IMPLEMENTATION PLAN FOR ADDUS HOMECARE

Boundless (2014). Types of change) Retrieved from

https://www.boundless.com/management/textbooks/boundless-managementtextbook/organizational-culture-and-innovation-4/managing-change-for-organizations-39/typesof-change-210-7567/
Mindtools.com. (2014). Developing a good plan. Retrieved from
http://www.mindtools.com/pages/article/newLDR_51.htm
Prossci (2014). Change management. The systems and tools for managing change.
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Studdybuddykd (2013), Accounting budgets- definitionbenefits, problems ect. Retrieved
fromhttp://www.studymode.com/essays/Accounting-Budgets-Definition-Benefits1369489.html
Sam Ashe-Edmunds (2014). Chron. small business by demand media. The advantages of
budgeting in business. Retrieved from http://smallbusiness.chron.com/advantages-budgetingbusiness-21740.html
Treacy & Wiersema (1993), Customer intimacy and other value disciplines. Retrieved
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Yahoo.com (2014). Addus Homecare Announces First Quarter 2015 Results.
Retrieved from http://finance.yahoo.com/news/addus-homecare-announces-first-quarter200000064.html