Scribd
Upload
11K views

Organizational Culture-Google Case Study

The document discusses organizational culture, focusing on its definition, composition, characteristics of a healthy culture, and factors that influence culture. It describes the purpose of culture as developing an internal environment where individuals can perform effectively. Additionally, it provides examples of how Google fostered a culture of innovation and what benefits an aligned culture can provide an organization.

Uploaded by

Upasna_Chouras_3476
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
11K views

Organizational Culture-Google Case Study

The document discusses organizational culture, focusing on its definition, composition, characteristics of a healthy culture, and factors that influence culture. It describes the purpose of culture as developing an internal environment where individuals can perform effectively. Additionally, it provides examples of how Google fostered a culture of innovation and what benefits an aligned culture can provide an organization.

Uploaded by

Upasna_Chouras_3476
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 19

Presented By:

Nitin Sharma (M-09-22)


Saurabh Sharma (M-09-29)
Upasana Chourasia (M-09-35)
Vijay Thilak (M-09-27)

Organizational Culture
Special Focus on IT Industry
11/04/2021

Definition
•The amalgam of shared values, behavior
patterns, symbols, attitudes, and normative ways
of conducting business that, more than its
products or services, differentiate it from all other
companies.

“The sum total of values, virtues, accepted


behaviors (both good and not so good), ‘the way
we do things around here,’ and the political
environment of a company.” 2
Organizational Culture
11/04/2021

Composition
Innovation and risk taking.
Attention to detail.
Outcome Orientation.
People Orientation.
Team Orientation.
Aggressiveness.
Stability.

3
Organizational Culture
11/04/2021

Characteristics of Healthy Org.


• Acceptance and appreciation for diversity.
• Concern for each employee and fair treatment in managing
organizational change.
• Employee pride and enthusiasm for the company.
• Equal opportunity for each employee to achieve their full
potential.
• Open communication with employees regarding policies
and corporate issues.
• Respect for employees and their contributions to the
company.
4
Organizational Culture
11/04/2021

Influencing Factors
Externalenvironment.
•Industry.
•Size and nature of the organization’s
workforce.
•Technologies the organization uses.
•The organization’s history and
ownership.

5
Organizational Culture
11/04/2021

Purpose
Experts agree that the purpose of corporate culture is to
develop an internal environment that is conducive for
individuals to perform effectively. However, a organizational
culture will only be relevant and useful if it is aligned with
the organization’s vision, mission, strategies, goals, and the
external environment.

A Harvard Business School study of 207 large firms over


eleven years revealed that corporate culture has a significant
impact on a firm’s long-term economic performance.
6
Organizational Culture
11/04/2021

Benefits
Better aligning the company towards achieving
its vision, mission, and goals.
High employee motivation and loyalty.
Increased
team cohesiveness among the
company’s various departments and divisions.
Promoting consistency and encouraging
coordination and control within the company.
Shaping employee behavior at work, enabling the
organization to be more efficient.
7
Organizational Culture
11/04/2021

Implementation
Identifying Need for Change
◦ To influence employee behavior.
◦ Improve the company internally.
Culture Change Process
◦ Needs Assessment
◦ Executive Direction
◦ Infrastructure
◦ Collateral Organization
◦ Training
◦ Evaluation
8
Organizational Culture
11/04/2021

Implementation contd.
Cultural Integration
◦ Distribute wallet sized cards stating values.
◦ Display of professional videos highlighting values.
◦ Small-group discussions and meetings.
◦ Executives model behaviors aligned with company values.
◦ Management states values publicly.
◦ Training sessions.
◦ Managers conduct corporate value orientation meetings within their
business units.
◦ Restructuring reward system, training, appraisal system.
◦ Top management visits plant sites to communicate values.
9
Organizational Culture
11/04/2021
Few questions that would help describe culture of an
organization

 Achievement Culture: How goal-oriented is your workplace?


 Flexibility: How flexible is your work environment?
 Fun: Is your office as fun as you claim it is?
 Employee Value: Do you value their input?
 Individualism vs. Collectivism: Do you value teamwork, or
promote individuality?
 Implementation: Does your company practice what it
preaches?

10
Organizational Culture
11/04/2021

Case study on Google Inc.


A company’s culture attracts and retains
the best talent available in the industry.

This case focuses on the work culture and


recruitment process at Google. This case
also provides an insight into how Google
fostered innovation among employees

11
Organizational Culture
11/04/2021

Issues

The role of Organizational Culture in


attracting the best talent in the industry.
The role played by recruitment in the
success of an organization.
How organizational culture can be source
of competitive advantage.

12
Organizational Culture
11/04/2021

'So Far So Good'

Technological Advantage.
Attractand retain Best talent.
Zero turnover when companies were
experiencing turnover of 20-25%.

13
Organizational Culture
11/04/2021

Background Note

Founders, Larry Page and Sergey Brin.


Founded in 1996, called BackRub.
In 1998, Registered as Google Inc.

14
Organizational Culture
11/04/2021

Google's Organizational Culture

Informal Work Culture.


No unnecessary managerial hierarchies.
A fun place to work.
Googlers were allowed to bring their pets.
Provided free snacks, lunch and dinner.

15
Organizational Culture
11/04/2021

Recruitment

Recruit people with right frame of mind.


Recruited people with diverse skills and
qualities.
Lot of focus on academic excellence.

16
Organizational Culture
11/04/2021

Innovations at Google

Focus on innovation and creativity.


To overcome the problem of materializing
ideas, Google set up an internal web page
for tracking new ideas.
Engineers were given free hand to work.

17
Organizational Culture
11/04/2021

A Critique of Google's Culture

Outgrown its informal culture.


Lack of unity at command level.
Too narrow in its recruitment process.
No importance to experience.

18
Organizational Culture
THANK YOU

11/04/2021 Organizational Culture 19

You might also like