MEMORY:

Memory is label of for a divers set of cognition capacities by which human and perhaps other animals
retain information and reconstruct past experience, usually for present purposes.
KINDS OF MEMORY:
There are two type of memory.
1) short term memory
2) long term memory
SHORT TERM MEMORY:
If we use short term memory in business. So, we may loose over customer.
LONG TERM MEMORY:
We recognize the information in long term then we can lead to success and good relation with our customer.
IMPORTANCE OF MEMORY:
1) Memory is important not only for students pass exams but to everyone in every day life.
2) Remembering the names and details of other person improve our personal, professional and social life.
3) Memory is important, remembering to pay our monthly bills on times without paying fines.
4) Remembering facts and figures related to our profession and business ensures better performance and
progress in our personal and professional life.
5) Forgetting to send an application on time can result in losing an opportunity.
6) Forgetting to switch off appliances such as gas stove can lead to accident and death.

How to Use Memory Sticks to Promote Business:

Buying promotional business giveaways and gifts for your clients and for your employees is often hard to
do. The ubiquitous coffee mug remains popular because: 1) Almost everyone drinks coffee or tea or needs
a penholder, 2). They are used often and your logo is remembered, and 3) They are cost effective for the
information they contain and their longevity of use. A good coffee mug will remain in your clients' offices
and on your employees' desks for years.
Why do I need this?
For students:
Students make cheat sheets before tests. GMS® makes it possible to memorize those cheat sheets. You will
copy the answers form your memory during the test, which is much safer. You can also choose to have the
information stored in your memory for a lifetime. The latter will be necessary if you decide to become a
specialist in your field.
GMS® will significantly cut down the time needed to prepare for your tests. If you use the GMS®
techniques during the academic year you will not have to prepare for tests at all. You will simply remember
the content of your textbooks. (It is recommended to memorize your study material in small portions
throughout the year.
Professors:
Do not forget that GMS® appeared as a part of the rhetoric art; the memorization techniques used to
memorize a sequence of course material are literally the most simple in the system. What level of respect
can you expect from your students if you constantly look to your notes during a lecture? I can imagine that
their level of confidence in you as a teacher would be shaken.
With GMS®, you will memorize the course material only once - significantly reducing or even eliminating
the need to prepare for your lectures in the future.
In everyday life:
Any person has to memorize a certain amount of precise information. We are used to jotting things down
in our notebooks. How about teaching yourself to record all that necessary information right into your
brain? You would be completely independent of cell phones address books or electronic notebooks and
never lose the information. It cannot be stolen. No one will access you computer to get your bank account
information. You will not need to look through your cell phone in order to find needed information.
Try to use your memory every day. It will prove to be very handy to remember everything you need.
Another bonus is that you can record it in your brain faster than in a notebook.
For self-improvement:
Imagine that you have just read a book “300 Techniques to Make People Like You.” In a month only a few
techniques will be left in your memory. After a year, it may seem like you never even read the book.
You cannot use information unless it is in your head. Memorize the basic concepts you need in a book and
use them. The book summary will be in your head and available 24 hours a day. Moreover, if you
memorize the information using the GMS®, you retain it in your brain. Information is automatically “built
into” your outlook. Your attitude and behavior will change according to the memorized data.
If you decide to study programming, it can be done in several ways. You could use a reference book or you
could study the discipline for five years, until all the basic commands are memorized spontaneously. You
could also spend a couple of weeks memorizing a programming language manual and, then, write a
program without a cheat sheet - like a professional programmer.
For public speakers
A public speaker simply has to know memory. Professional public speakers, like theologians, study
mnemonics in one way or another; that is why their speeches are flow so well. Have you ever seen a
minister who read a sermon from a notebook? All ministers master mnemonics to a certain extent.

For businessmen
Businessmen have a wide circle of contacts. Oftentimes, when we do not have or remember someone’s'
phone number, we may lose our advantage in our business relations. Memorize all of your important
contacts so you never again have to worry about missing another opportunity.
GMS® is not only a good memory system but is one that can also be used as a tool to create variety of
illusions, such as the magic tricks we see in circuses and on stage.
How do you create an illusion?
It is very simple. We tend to judge others by our own standards. Everyone thinks that they are the most
clever and smart. Let’s say you are able to ask a business associate about his family, his relatives (calling
them by their names) or the meeting he was running late to a few weeks ago. It would surprise him and
make him feel special; make him feel a rapport with you – and that benefits YOU.
If, before signing a deal, you learn that your partner is fond of aquarium fish, memory will help you get
ready for the meeting. Just take a book on aquarium fish and memorize the names of a hundred species.
The terms you use will have him thinking you spent at least ten years on the same hobby. This will create
the illusion of a bond/rapport through a hobby. A successful business transaction could result just because
of this personal connection.
Another interesting thing to note is that, when you memorize information about fish, you may very well
become a specialist in this sphere if you put some effort into retaining the knowledge in your memory.
For preserving health:
Memory mechanisms are universal. Everything in the human body and brain works according to the same
laws. Nature functions by the same laws. All that is not used in our body begins to atrophy. Imagine a
person who spent a year in a cast. What do you think will happen to his muscles? They will become weak
and thin. What will happen if a person does not use his memory? That persons' memorizing ability will
become very poor. The reason the sudden illness of memory loss is spreading over the computerized
society is still unknown. Many people over the age of 40 fall prey to Alzheimer’s disease. This illness first
presents as a memory disorder and then spreads further, striking larger brain sections; eventually, a person
dies - about five years from the signs of the first symptoms. No inner viruses are found in the deceased
body: the nerve cells of an organ responsible for memory, the hippocampus, are simply replaced with
simple albumen; that is, they stop functioning.
By performing GMS® exercises, much like gymnastic exercises, you will keep your memory in perfect
shape for years to come. If your brains' memorization abilities are intact, the other brain systems are more
likely to function properly, too.
Mind Mapping:
Are you battling against a barrage of information every day?  Do you find it difficult to absorb, process
and use information effectively?  Is it impossible to recall most things that you read?  Does the
thought of business planning or planning a report fill you with dread?  Are you finding it hard to develop
your creative skills?
If any of these problems ring true, you are not alone. Increasing numbers of people are reporting stress
brought about by the nature of work and study in the age of computers.
Mind Mapping: is a valuable solution for anyone who would like to learn faster and think more
creatively. This simple technique has enabled users to record, analyses and recall large volumes of
information and to see clearly how different pieces of data relate to each other.

Although you can develop the skills of Mind Mapping from a book, it’s much easier to learn from an expert
trainer. Jane Smith has more than 12 years’ experience of using Mind Maps and teaching others how to do
so. Her knowledge and enthusiasm have inspired hundreds of others, and revitalised their whole approach
to thinking and note-taking. This simple technique has enabled them to record and analyse large volumes of
information and to see clearly how different pieces of data relate to each other.
IMPORAVE YOUR MEMORY TO SUCCES IN YOUR CAREER:

In business world, career skills will desend heavily on your memory, such as knowledge how to dealing
with a crisis, or using your memory to recall information of a potential client when trying to close a deal.
Recalling important information at the right time can what propels to the next level in the organization.

Successful business recognize that in order to help their employees be successful, they must have time
away frome work in order to refresh their mind and boby. Those that works through lunch or don’t take any
breaks away from their desk are less effective and efficient.

Additionally, when you work on your memory skills, conducting successful business meeting, lunch
meetings or parties where you will have to recall important name or events, will be very use full.

In essence, working on your memory skills is vital for any job that you may have. If improving your
memory skills is not important to you and you feel that you can get by with a minimal amount of effort,
then your career potential could be very limited. Specifically, if you forget essential tools for your jobs,
where a customer’s location is, or forgot to wash your uniform, which is a requirement for your jobs, then
your career may be short lived, at least with that employer your boss and your co-worker need to know they
can count on you.

Neurons Do Not Fire When You Forget Something:

Dr. Eileen Crimmins from the USC Leonard Davis School of Gerontology recently gave a presentation,
"Memory and the Highly Educated," to the Association of Retired Faculty on the CSUN campus. During
her question-and-answer period I asked about forgetting something: "Suppose you forget someone's name
and the 4 C's of some list you were trying to memorize. Several hours later the name comes to you, and the
fourth C is finally remembered a few hours later. Will you comment on this phenomenon and what is
happening?" Dr. Crimmins explained that the person's neurons were not completely firing. The items had
been lost in short-term memory, but they were later retrieved in long-term memory. The later age of the
person meant it took longer to remember. During the spell to recall, the brain is at work subconsciously.
Then, the patterns are remembered, and the brain produces the archive.

Sins of Memory Create Difficulty for businessmen:

Psychologist Daniel Schacter of Harvard University has investigated the seven sins of memory that inhibit
our ability to recall. Five of these sins as defined in his book, The Seven Sins of Memory, include:

1. BLOCKING
2. MISATTRIBUTION

3. SUGGESTIBALITY

4. PERSISTANCE

5. BIAS

BLOCKING:
Have you had the experience of forgetting a person's first or last name? Have you forgotten something on
your grocery list? You may have a case of blocking. A group of psychology students from Boston
University volunteered to look at photos. They were asked about the photos from 15 minutes to 48 hours
later and what they remembered. They saw the "effect" of the photos, which were never shown to them.
They pictured spilled groceries; yet, they were only shown the photo of someone reaching into a pile of
oranges. They blocked out or obscured what they had seen. Two researchers writing in the Journal of
Experimental Psychology concluded that "memories can be illusions".

Misattribution:
represents an even scarier phenomenon when applied to remembering. In misattribution you transfer a
memory from one mental category to another. Let's take the terrible footage we may have seen on TV of
the El Al cargo plane crashing into Dutch residents' homes in 1992. The footage made such an impact that
people remembered seeing the fuselage aflame and where the plane fell. Yet, the footage never showed
these details. The brain made a "binding" error. Remember this story the next time you think a friend told
you a story, and, in reality, it was your mother. The mind, through a hiccup in the hippocampus in the
brain's temporal lobe, does, indeed play tricks.

SUGGESTIBILITY:
How can people confuse personal recollection with outside sources of information? You can lead people to
believe something by the way you question them. One Korean War veteran, Edward Daly, believed he had
taken part in the massacre of South Koreans at No Gun Ri. The images became so vivid (outside sources)
to Daly that he bore false witness to the event. The next time you serve on a jury think about suggestibility
on whether a witness really saw the details mentioned in the testimony. We can confuse in our mind.

PERSISTANCE:
Trauma and stress create the persistence syndrome with our recall. Think about a traumatic event in your
memory. How do you feel? Did someone, for example, call you a do-nothing on the playground and, to this
day, you still think about not succeeding when you recall that image? You can blame the part of your brain
called the amydala. Stress hormones add to the trauma of the previous event. Think about persistence the
next time you have a blockage.

BIAS:
The Psychologist Schacter believes we rewrite our memories to suit the present. Think of a couple deeply
in love who remember only the anger after their wedding and the shortcomings of their spouse. That
memory lingers as bias instead of the good times. Powerful memory systems bully our brain. When you are
convinced something is true from memory, the memory conflicts start. Watch out for bias, including
stereotyping, when you are testing your memory. You may have the wrong image

Twelve Principles Make All the Difference:

Businessmen have to consider the 12 Principles of Memory and the acronym, SAVE CRIB FOTO to make
all the difference. So first we have to define the process of these Principles to use memory efficiently. Let's
see if that is true.
SELECTIVITY:
S in the memory aid means Selectivity. In regards of businessmen, To efficiently use memory we need to
carefully select those items we want to remember. Are those items a series of people we have just met? Are
they are certain concepts we are trying desperately to remember?
ASSOCIATION:
A in the memory aid means Association. In sense of businessmen, we need to link certain ideas together. If
we have to remember Assets, Liabilities, Equity. For example, how could we think of the formula and
where each part goes? How can we associate the assets with something we own? How can we associate the
liabilities with something we owe?

VISUALIZATION:
V means Visualization.inbusiness point of view this is an important principle of memory. Visualization is
the process that we draw a picture in our mind eye. So we can easily remember without any difficulty. So
we need to carefully visualize those items that we want to remember.

ELABORATION:
E means Elaboration. Businessmen have to consider that he needs to carefully elaborate those items that he
wants to remember. So he uses memory efficiently. Memory takes work. You have to want to remember.
You need to apply your skills to make memory work. Memory does not happen by osmosis. You need to
ask Why and How as your elaborate.

CONCENTRATION:
C means Concentration. Businessmen have to concentrate all your mental faculties on remembering. As
you grow older, memory is tougher. It requires extreme focus. You have to say, for example: I want to
remember that person's name. Now, how is it spelled? How is it pronounced? Can I see that name in my
mind's eye?

RECITATION:
The R refers to Recite or Recitation. It is the process that the businessmen make all the difference. Often,
you need to say out loud what you are trying to remember. You need to repeat to your friends or study
group what you are trying to remember. All these recited responses reinforce what you are trying to
remember. For example. Presentation

INTENTION:
The I goes along with Concentration and Elaboration. You have to possess Intention in what you are trying
to remember. It has to be a subject or a person you want to learn about. You possess the interest, and the
memory takes over. You store what catches your fancy. You set the goals and the plans for your Intention.
For example I want to remember the teacher name , now I have an intention to recall the name.

BIG AND LITTLE PICTURE:

The B for Big and Little Pictures requires much more explanation. In the business point of view, if you
remember the item. You tend to draw what you want to remember. You could use memory maps called
mind maps if that will help. You could create concept maps or organization charts. You could make up
your own drawings or setups. The point is the drawing helps reinforce the memory. It is often a good way
to take notes. The drawings have meaning to you. For example lecture and notes taking.

FEEDBACK:
The F stands for Feedback. You can give yourself oral or written feedback. If a person's whose name you
have remembered responds, "How did you know your name?", you have also achieved feedback. Feedback
is an elusive item that only you can determine. Did your memory work? Did you get the feedback or results
you expected? Did the professor grade your essay test and that grade showed you remembered the
concepts? You just achieved another form of feedback. Feedback involves accountability. Are you
accountable to your memory?

ORGANIZATION:
The letter O implies Organization. You help your memory by writing down and organizing (perhaps in
outline form) what you heard? Did you write down the name of the person after you met the individual?
Did you study the business card and write some notes on the back? Was your memory organized? If we are
going to improve our memories, then organization is a key step in that process.

TIME ON TASK:
In regards of businessmen strategy. You are willing to spend the necessary time as well as effort to
remember something or someone? Memory does not happen because you will it. It takes time to remember
people's names. You have devote minutes to the task of remembering. In studying you have to devote hours
to remembering information and data. What are you willing to invest (in time) to remember something
important? Have you spent the Time on Task to do that job?

ONGOING REVIEW:
In reading we are told muscle reading helps with Preread, Organize, Question, Read, Underline, Answer,
Recite, Review, and Review again. The keywords we need are Review and Reviewing. The last O for the
12th Principle means Ongoing review. Memory takes building blocks. You can't afford to let your memory
grow stale. If you can't remember a person's name after a day or so, go back and study what you wrote
down about that person. In a textbook, constantly reread headlines and underlined copy to refresh your
memory about certain concepts. Provide the ongoing review each week, so, when the test comes, you know
the material sideways. Practice ongoing review, and your memory will remain solid. You will remember
when the time comes.

Memory Requires a Process:

Something else is occurring with that bookstore employee. He is remembering the process of memory as
enunciated by Alan S. Brown in Maximizing Memory Power: Using Recall in Business:

1. 1) Attend.
2. 2) Associate.
3. 3) Rehearse.
4. 4) Support.

Attend to Details:

You attend to details when you test your memory. You become observant. What is the color of your
associate's clothing? What do you notice in your associate's office? How many cars were parked on your
street last night? When you went to the restaurant, how were the waiters and waitresses dressed? Attend to
the details. Mr. Brown does recommend our knowing how much information we can handle at any one
time.

Associate Personally Satisfying Activities:

If you want to remember, then, you have to associate what you want to remember with something that is
personally satisfying. If I want to remember a detail for tomorrow, I usually think of that detail upon
retiring. A piece of paper is not always handy to remember that detail. Therefore, I place a medicine bottle
or some object askew to remember that detail. Then, I don't forget as readily to bring a student's paper or
whatever.

People Remember Differently:

People remember, according to Alan Brown, in different ways: sound, visual, or motion. Do you remember
the last musical selection you heard? Can you sing the words? You are more accustomed to auditory or
sound memories. Do you remember the last painting you saw in a museum? Can you remember how
someone's name was spelled on a name tag at a meeting? Do you remember the last map you saw or a
photograph shown to you. You are more accustomed to visual or sight memory. Do you remember the last
motion picture you saw? Do you remember a car chase on television? Can you remember the motion in a
slide show you saw at a presentation? Do you remember a flowchart and how the symbols were arranged
with the connecting lines? You have experienced motion or movement memory. Everyone learns
differently and may have a combination of these memories for any particular task.

Rehearsal Means Options:

When you rehearse in memory, you have to think of options for that rehearsal. When I rehearse for a
presentation, I use an audiocassette to listen to the voice intonations and the pacing. That helps me
remember the main points of the presentation and how the audience may receive the data. You can also
subtly rehearse memory when you dealing with people's names. You can repeat the name once or twice
while you are visiting. That rehearsal helps you remember the name. Let's say you have a big test to study
for. How can you rehearse? You can look over your notes immediately after each class for about five-ten
minutes. You can read over the chapters the professor mentioned after listening to each lecture. Each
rehearsal reinforces your ability to do well on the test. Finally, you can make out some sample questions
that allow you to remember the material. All these rehearsals take time; they yield dividends.

Any night during a semester or quarter you may walk by empty classrooms and see rehearsals. These
rehearsals may include preparation for presentations or studying for exams. Asking questions of a buddy or
vice versa will also allow your memory to function more productively. Rehearsal involves whatever you
want to make it.

Support Means We Care about Remembering:

People find all kinds of ways to support their memory. They make lists, including To Do lists. You see
refrigerator after refrigerator in homes with lists to help family members remember. I usually place
business cards or wadded pieces of paper in strategic pockets to help me remember names and work to be
done. Card files or note cards can support memory. Whatever works best for you should be employed. You
can use memos and personal reminders to help you remember. Ask people to call you before a report is
due. I ask students to remind me to bring a paper to class they want. Also, a note is written as further
support

Devices Will Sometimes Help:

Once I had a professor in college named Dr. Roman Warmke. He said there was an easy way to remember
his name. Think of a warm key. I never forgot that professor's name, in addition to learning a great deal
about Retailing, Retail Salesmanship, and Advertising. You have to come up with whatever memory aid
will best help you.

Memory Development Requires a Goal:

You have to want to improve your memory. Names and places have to become important to you. Memory
starts with a goal. I want to learn students' names and learn how to pronounce them correctly. Memory
becomes quite important in business communications. You want to learn customers’ and clients' names.
Their business is important to you. I am constantly amazed at a bookstore sales associate who always calls
me by name when he waits on me. He is practicing the art of memory

Business Cards Aid the Memory:

Have you wondered why people collect business cards at social and business gatherings? It is not simply to
start a collection of business cards. Business cards, once studied, help you remember people. Always jot
something on the back of the card to help you remember that individual. If a person does not possess a
business card at a social gathering, for example, you can always produce the blank side of your cards and
ask the person to write at least the name, e-mail address, and company or company and job title. Look over
your recently acquired business cards occasionally. Can you picture the individual you met? What
distinguishing characteristics do you remember?

Sometimes life is embarrassing when you are trying to remember long-lost friends at a social gathering. I
will never forget the faux paus made when I talked to someone known from years past. I called the person,
Barbara, and realized I was wrong. After recovering sufficiently, I asked for the person's e-mail address on
one of my business card blank sides. The person obliged, and that looking at the e-mail as well as thanking
the person triggered the right response. The name was remembered, and the social situation was saved. Use
whatever tools you can to remember people

Care about Other People: The Jury Experience:

Recently, serving on a jury allowed me to practice the importance of memory skills. I wanted to learn
everyone's first and last name. First, listening was required during the selection process to hear the name.
At the inevitable breaks the judge gives, I introduced myself with first and last name. In many cases, I
asked people to spell their last names. For example, Kesler, I heard was spelled with one "l." When the last
name became impossible to remember, even after writing it down in the evening after a day's jury duty, I
listened during deliberations to the introductions again. At the moment, I wrote down the spelling and tried
to memorize the letters. Each time you look at a person think of the spelling of their first and last names.
People appreciate your caring, and my efforts proved more fruitful than imagined. I begin to call people by
their first names after a few days of seeing them in the hallways before trial. Each chance I called people by
their names when excusing myself between the chairs or holding open doorways. That helped to solidify
the name. People became friends, and our jury, both regulars and alernates, pulled together as a family. I
would like to attribute some of that effort to the importance of remembering people's names. It is a
conscious effort that anyone can practice. You just have to care about other people and what they have to
say.