i-D magazine - Fashion, music, art and youth culture magazine

Cover page:
Complimentary colour palette used to
create a cohesive fluid structure to the
page that is visually pleasing. Muted soft
look to the photograph contrasts with the
bright vibrant colours used in the i-D
logo.

Many people are in the belief that the iD logo is on its side, however the truth
is that the logo is supposed to resemble
a winking face, similar to that the
model

When carrying out research into i-D magazines, one

the first thing that I noticed is that all the model has
been shot with one eye closed. It is usually the
models right eye that is shut. This links back the
hidden meaning
behind
the title. The majority of iContents
page
D cover page models are women that are attractive.

Minimalistic layout and design,

complimented by thoughtful and
aesthetically pleasing colour
palette.

Cover is all about the

photography and logo winking at
the viewer
The barcode isnt on this
cover as it is a digital cop,
the barcode would appear
here if it was the paper
copy.

The model that features on the

cover page is Mica Arganraz who
is a part of the The Hot List" that
contains 6 of the most famous new
models. She is attractive as most iD magazine models are.
Slightly lower camera angle. We
are looking up to her, she appears
Page heading links to magazine title keeping
in a
control, powerful and dominant
cohesive style throughout the magazine that
on the cover. She covers the
constantly links back to the name/brand, reinforcing
spread there is little empty space.
it in peoples mind.

Water mark like logo behind the text. Adds

texture to what would otherwise be a boring
white background.

Some of the text has

an embodiment
effect which
differentiates that
text and adds
interest

Paper has a grainy recycled style to it.

The recycled paper look makes it feel
aged but has a nice tactile feel to it.
The grain adds a vintage quality to the
pages that contrast the modern design
of the magazine.

i-D logo fades ad both ends giving a sort

of faked depth to it. It helps to blend it
into the background making the text
easier for people to read. If it was fully
bold across the page the text would be
hard to read.

Centred format adds

interest as its not a
common layout
choice,it puts the
emphasis on the text
as there is only one
picture to
compliment the text.

Double page
spread:

There is a miniature
versionbetween
of the cover
One page is a photo the other is just text, clear division
media
page
photo
locatedthe
types. You focus on one at a time instead of having
to flick
between
at the bottom third of
two as you read which could disturb the story.
ye connects page.
This isnt often seen
within magazines
and I find it very

One page is a photo the other is just text, clear

division between media types. You focus on one
at a time instead of having to flick between the
two as you read which could disturb the story.
Slim modern font that blends nicely
with the white background. It
emphasises a sleek clean style that
suits i-Ds contemporary modern
style. The title isnt in your face and
fits into the page without taking over
the page.

Border around picture makes it easier

on your eyes. Your eyes can rest
upon the white border which frames
the image. It seems cleaner and easy
to view.

Clash Popular music,

fashion and film
magazine

The large extreme bold master

header is captivating and fills the
upper third of the magazine. The
bright white front is very intense
and will attract customers well.

Cover page

I feel that the fonts styles have

been carefully selected, furthering
how well made this magazine
cover page is. The font is thin
which is very different to the
master header.

The minimalistic and mono tonal

design makes the cover look
sophisticated and even more
professional. The neutral colours
dont keep the audience varied as
neither gender has been specified.
Therefore both male and female
readers will be interested in this

Clash is a multi-award winning music

magazine that covers all genres of
music. The model choice of Matthew
Healy suggest that this music would
be more so directed to indie rock as
Matthew Healy is the lead singer for
the successful, alternative rock band
- The 1975.
Page and
The entireContents
cover is stylish
has a neat, uncluttered look
which is appealing

The body text is in a thin font which looks

modern sleek and stylish. It contrasts with
the bold header font and sub heading font.
The sub heading font looks like its styled
Thefrom
colour
usedwhich
allowsleans
a very
similar style
thepallet
60s/70s
more
from
the magazine
cover,
using
towards
the 1975s
style
and the
not same
the colour
pallet
shows astyle.
good structure that has been
magazines
maintained throughout the magazine, this is a key
feature that symbolises a successful magazine

Cover has a very formal black and

white feel. It looks smart and
modern but the the model look
away in thoughtful, daydreamy
contrasts the formal modern style
The magazine release date has
of the layout.
been positioned at the very top of
the magazine, even above the title
itself. Commonly all the most
important information appears in
the first half of the magazine

I really like the unusual font that has

been featured in the contents header.
It emphasizes the alternative genre
featured in this magazine.

The lines that break apart the text are a

feature of this contents page that I
would certainly like to incorporate in my
own magazine. The separating lines
structure and organise the text in such a
way that it looks very professional and
easy to read. Without these lines I feel
that this page would look cluttered and
unorganised.
The lines that break apart the text are a
feature of this contents page that I
Double
page spread:
would certainly
like to incorporate in my
own magazine. The separating lines
structure and organise the text in such a
way that it looks very professional and
easy to read. Without these lines I feel
that this page would look cluttered and
unorganised.

I find it unusual how the

contents page doesnt have
an image to go with it.
However I think adding an
image may make it look
untidy as the black
background would most likely
create a poor colour contrast.

The subheadings are clear

and well presented making
the contents page effective.

CLASH magazine are one of the only magazines that have placed their page
numbers in the centre of the magazine. The page numbers or magazine edition is
commonly seen at the bottom of the page. I think its interesting how CLASH has
gone against the regular habits of magazine by changing the location of the page
number has. This would be a feature that I would be interested in implementing in
my blog, however it is a feature that would only work if there isnt already and

I believe that this blank space is a

result of the full page picture on
the next page. I think that CLASH
has left the space blank to avoid
the reader feeling overwhelmed
with all the information and the
images that are already present.

The enlarged W is a form of

drop cap which is used to give a
Dazed
and Confused
strong visual
emphasis
so that - Popular music, fashion, film, art, and literature
magazine
the reader starts the reading
from where
thePage
drop cap is
Cover
The black and white colour palette is again used. After I did some research into indie music
magazines and I have discovered that black and white are reoccurring colours that are used.
The monotone colour palette provides a simple yet effective result when developing the
magazine. The use of the black and white only colour palette makes the magazine striking;
this feature seems to be what indie readers prefer.

As the model has changed the

direction that he is facing
(compared to the cover page). I
feel that the creators of this
magazine have deliberately
done this as the model is now
looking in the direction of the
next page, influencing the
reader to carry on reading.

As on the cover page, the model

again fills the entire page, leaving
little room for additional words.
This could be due to the large
amount of text on the previous
page.
We are given a more zoomed
As this Master
is quite longto
in the
out header
shot in comparison
comparisoncover.
to other
magazines,
the
Here
a greater amount
positioning of
of the
the models
title is very
clever
outfit is shown.
and is a feature that I will most likely
incorporate into my own magazine
as my magazine title is relatively
lengthy

The cover line The rise of

Elizabeth Olsenindicate that
this magazine feature up to
date information. Elizabeth
Olsen is the model that has
been used of this front cover.
She is an actress but has
dabbled in the music industry.
The rise could point out that
other upcoming artists would be

The colour is almost duotone that

compliments a minimalistic layout of
the front cover. Main focus is on the
photograph and the small text is on
the periphery to emphasize the
image
As the model is looking directly into the
camera, the focus of the viewer is held her

I have noticed that the background

is purple and somewhat feminine
and that the model is dressing in
dark clothing that could be sold as
unisex clothing. This contrast is
unusual
and page
I feel that the magazine
Contents
audience is primarily for females but
has some male readers.

A sneak peak of the magazine

content is featured on the front
page, enticing possible readers to
purchase the magazine. The sneak
peak contains names of a variety of
fashion and alternative music

The subtitles used are a helpful element of a

contents page. The position of the subtitle is anther
another actor that has been done differently. Usually
the subtitles are located going down the page
instead of across as this magazine has done.

This magazine doesnt have a

barcode indicating that this
magazine is free, otherwise
Dazed and Confused magazine
are breaking the law

The white background gives the

ability to place any image
(excluding white images) and still
retain a good contrast of colour.
The white background is also a
safe and easy way to avoid a
magazine style that is too dark
and becomes unappealing

The pictures that have been

used in this contents page are
especially helpful as they offer
a visual alternative to find the
correct page. The photos are
miniature
versions
o hespread:
actual
Double
page
magazine pages. I think that
The multi-tonal colour palette is the
this feature is clever and will
exactly the same as the front cover.
help the reader direct
The same house style is professional
themselves throughout the
and gives a clear indication that the
development of this magazine has
been well thought out.

I feel that this contents page

really suits the alternative
theme as both the word
spacing and the picture placing
is really unique and somewhat
random. The page almost looks
messy in the way that it isnt
structured and how there isnt
any consistency; I personally
believe that this page is difficult
to read.

I believe that the large space at

the bottom looks odd and could
have been filled with a simple
image/ pattern that isnt
detailed.
small
pattern
would the
I find it really
unusualAhow
the
text overlaps
fill the space
without
makingand I
photo. This feature
is really
uncommon
the contents
look
even
have only seen
it done inpage
Dazed
and
Confused
magazine. The individuality makes me want
include it in my magazine. This feature also
allows for more room to write added
information which could be provide useful.

As there is so much text on the

other page I think it is suitable to
have a photo that fills the entire
page. The image chosen is shot in
the same interior scene as the
cover photo

Small, delicate font at the very

bottom of the page gives credit
for the designers of the entire
outfit, e.g. Valentino, Miu Miu and
Chanel.

There is a shift in the colour

palate between the two
photos. I think it has been
used very effectively in this
magazine. The two pictures
give a smooth finish that
isnt unsettling in any way. I
will certain bare this design
in mind when creating my
music magazine.