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Emotional Design Workshop

Emotional design aims to make people happy through design by appealing to emotions. There are three levels of human processing - sensory, reflective, and behavioral. The sensory level makes rapid judgments, the behavioral level can be enhanced or inhibited, and the reflective level reflects and tries to bias behavior. Good design incorporates emotion by creating relationships, standing out to draw emotion, and matching user aspirations through experiencing as a user. The goal is to make experiences delightful and approachable.

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592 views17 pages

Emotional Design Workshop

Emotional design aims to make people happy through design by appealing to emotions. There are three levels of human processing - sensory, reflective, and behavioral. The sensory level makes rapid judgments, the behavioral level can be enhanced or inhibited, and the reflective level reflects and tries to bias behavior. Good design incorporates emotion by creating relationships, standing out to draw emotion, and matching user aspirations through experiencing as a user. The goal is to make experiences delightful and approachable.

Uploaded by

chickungpao21
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Emotional Design

Making People Happy

What is design? It begins with ideas ideas based in


purpose. It requires a plan or a process. It yields innovation,
invention or creation. It is successful if it elicits response attention, desire, interaction or purchase.
-Joe Duffy

Don Norman:

3 ways good design makes you happy

People act on
Emotion.
Then back it up with reasoning (sometimes)

Spock - rational, considered, and logical

Kirk - intuitive, emotional, instinctive

3 Aspects of Emotional Design

Processing Levels

Sensory

Reflective

Motor

Behavioral
Visceral
Visceral level is fast: makes rapid judgments of what is good or bad sends signals to muscles
Behavioral level: human behavior. Actions can be enhanced or inhibited by the reflective level.
Reflective Level: Highest layer. Reflects upon and tries to bias the behavioral level.

Activity Time

How do we incorporate
emotional design?

Create a relationship
through the design process.
Develop emotion for what you are doing.

Draw out emotion by


standing out.
Design wins.

Match the aspirations of


your users.
Experience yourself as a user.

Make experience
delightful.
Be approachable.

Works Cited
Norman, Donald. Emotional Design: Why we love (or hate) everything things. Basic Books, 2005
Putorti, Jason Designing for Emotion Slideshare-Web, 02 Nov 2009
http://www.slideshare.net/novaurora/designing-for-emotion
Norman, Donald: 3 Ways Good Design Makes You Happy, TED, TED Talks, Feb 2003

http://www.ted.com/talks/don_norman_on_design_and_emotion?language=en#t-605142

Wax, Dustin. 7 Essential Guidelines for Functional Design, 05 Aug 2008


http://www.smashingmagazine.com/2008/08/05/7-essential-guidelines-for-functional-design/
Duffy, Joe. DEMYSTIFYING DESIGN: AN ARGUMENT FOR SIMPLICITY 12 OCT 2009

HTTP://WWW.FASTCOMPANY.COM/1401511/DEMYSTIFYING-DESIGN-ARGUMENT-SIMPLICITY

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