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Analysis of Survey Results

The author created a survey with 10 questions about magazines to conduct market research for their target audience. The results showed that most people buy magazines monthly, prefer a simple design with one main picture on the cover, and like the color scheme of black, white, and red. This provided valuable insights that the author used to adapt their magazine concept, including publishing it monthly, using a simplistic design with a main cover photo, and incorporating the favored color palette. The market research also revealed that readers want magazines to relax and prefer ones focused on a specific music genre like rock.

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Jake Godsell
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305 views

Analysis of Survey Results

The author created a survey with 10 questions about magazines to conduct market research for their target audience. The results showed that most people buy magazines monthly, prefer a simple design with one main picture on the cover, and like the color scheme of black, white, and red. This provided valuable insights that the author used to adapt their magazine concept, including publishing it monthly, using a simplistic design with a main cover photo, and incorporating the favored color palette. The market research also revealed that readers want magazines to relax and prefer ones focused on a specific music genre like rock.

Uploaded by

Jake Godsell
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Analysis of survey results

I created a survey that asked 10 questions concerning multiple


topics regarding magazines. The results from my survey have
proved as excellent primary market research. Through this market
research I have changed and adapted my magazine to my target
audiences tastes and preferences. With the changes and additions I
have made I hope to of created a successful draft magazine.

My second question helped me


decide how often my magazine
should be published. The results
showed that 75% of people bought
magazines monthly. Through my
market research I chose to realise
my magazine monthly.

My fourth question assisted me in


the design that I should recreate in
my magazine. The results showed
75% of people preferred a
simplistic magazine design. I
decided to follow this in the
creation of my draft. A simplistic
magazine includes a little text on
the cover and a main picture etc.

Through my research I have also


found the best colour scheme for
my rock magazine: Sanctuary, which
I am going to apply to my draft.
Black, white and red scored the
highest at 75%. Black white and red
makes my magazine differ and
stand out.

The results from my magazine


showed me that my target
audience prefer one main picture
on the cover of my magazine. 75%
of people who took my survey
agreed with this. Due to these
results I have chosen to recreate
this on my magazine draft.

My magazine survey results also


helped me to identify the consumer
trends when regarding to why they
read magazines. The results showed
that 100% people agreed that they
chose to read magazines to relax.
These results will help decide the
style of information I include to
include with in my magazine, such as
the article tone etc.

The ninth question from my


magazine showed me what I should
focus my music magazine on. It was
a fairly split decision but the option
that stated No, I prefer a magazine
that focuses on a specific music
genre, was the most popular at
50%. I already knew my genre
(rock) so decided to pursue this and
singly focus on it within my
magazine.

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