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This document provides information about career development strategies such as targeting employers, attending career fairs, developing elevator pitches, and engaging in telemarketing and cold calling. It discusses the importance of having the right attitude for the job search process and notes that most jobs are found through networking rather than other methods like job postings. The document outlines approaches like being proactive versus reactive, maintaining lists of target employers, following up after career fairs or phone calls, and researching companies and industries. Key tips are provided for career fair attendance, developing an effective elevator pitch, guidelines for successful telemarketing, and making cold calls to employers.

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39 views

Class 2

This document provides information about career development strategies such as targeting employers, attending career fairs, developing elevator pitches, and engaging in telemarketing and cold calling. It discusses the importance of having the right attitude for the job search process and notes that most jobs are found through networking rather than other methods like job postings. The document outlines approaches like being proactive versus reactive, maintaining lists of target employers, following up after career fairs or phone calls, and researching companies and industries. Key tips are provided for career fair attendance, developing an effective elevator pitch, guidelines for successful telemarketing, and making cold calls to employers.

Uploaded by

api-308919474
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 40

COMM 2232

Communication for Career


Development
Week 2
Targeting Employers; Career Fairs; Elevator
Pitches; Telemarketing and Cold Calling
(ch. 3, 4)
Labour Market Research

MARKETING
STRATEGIES &
TECHNIQUES

Attitude

A settled way of thinking or feeling about


someone or something, often reflected in a
persons behaviour

Attitude
Right kind of attitude = willing to undertake the
job-search process
Negative thinking leads to negative actions
To change negative thinking:

recognize it

remove it

replace it

How jobs are found


5% Mass mailings
11% Executive Search Firms
14% Help Wanted Ads
70% Networking

Job Markets
Advertised Job
Market

classified ads,
recruiter listings,
online databases

Hidden Job Market

80% of job openings,


less job seekers = less
competition

tap into by making


yourself known through
networking

hired through referrals


by others often in the
field or company

20% of available jobs


are advertised
most people use this
route to finding a job
= more competition

2 Approaches
PROACTIVE

REACTIVE

act in advance

act in response

make contacts

follow up

wait for the phone to


ring

Job Board Email


Alerts

Most job board websites and many employer


websites will allow you to create an account
and have job ads sent to your email

Informational
Interviews

non-job seeking interviews set up by job


seekers to learn more about a position,
company, industry and to increase network
contacts

Pursuing Employers
Strategically*(1)
Goal - Contact as many employers as possible
A List - employers your really want to work for
B List - employers you like but not in your top
ten
C List - employers you would work for, have
some
interest in but you dont want to
spend a lot
of time pursuing

Include on each list:

company names

addresses

contact info

names and position titles of people to contact

C List:

Good places to start

these companies are good practice for


interviewing, cold calling, follow up, etc.

B List:

send resume

check to see if they will be interviewing

A List:

think of the most effective ways to contact these


firms

ex. call for informational interview, contact


recruiter to set up interviews

Follow up any efforts with personal phone calls

Ask individuals to review your resume, then send a


copy to each firm

follow up with letters or calls

determine which companies will be involved in


career fairs

talk to hiring authorities about current or future

Durham College
Job Fair
http://www.durhamcollege.ca/events/job-fair
Wednesday, February 4
Campus Recreation and Wellness Centre
11 a.m. to 3 p.m.

Career Fairs

Formal gatherings of recruiters held at hotels or


large meeting facilities

Opportunity to meet many people and pass out


resumes

Chance to practice social communication and


interviewing

Consider attending as many as possible

Sample Career Fair Conversation pg. 44


Career Fair Attendance Tips pg. 45

When you leave a job fair you


should have:

business cards from recruiters you met

notes you took on employers and


conversations you had

materials from booths

ideas about where you may fit into the


employment field

Follow up
Send a follow up letter to each recruiter you met
Include:

a thank you for information and the recruiters


time

a review of 1-2 of your primary qualifications,


with a reference of your knowledge of the
company

a request for an interview and a statement


that you will follow up with a phone call

Elevator Pitch
A short verbal summary of your skills and
qualifications that makes the listener want
to know more.

Elevator Pitch
Should answer:
Who are you?
What do you do/want to do?
Why should they care/How are you
different?

Elevator Pitch

When can you use this?

Elevator Pitch

Events designed specifically for networking

Casual everyday networking opportunities when you meet


new people

Career fairs

Cold calls to employers

Telemarketing - elevator pitch makes a good answering


machine message

Superiors in your current job

Job interviews - common question Tell me about yourself

Elevator Pitch

How long should it be?

Elevator Pitch

35-50 words - 15-30 seconds - for when


you dont have much time to talk

Can be used as a lead in to a longer


conversation

IN-PROCESS # 2

Write your 50 word Elevator Pitch

Be sure it explains:

Who you are

What you do

What you want to do

Why listener should care/What makes you


unique

Refer to sample script for ideas

Telemarketing
Uses:

networking

seeking information

answering classified ads

following up on mailed resume

following up on an interview

contacting references

following up on leads from contacts

thanking contacts/references

informing people that you got a job

Guidelines
List companies you want to contact
Plan the time of your calls

10am or 3pm are good times to call

early Monday morning and late on Friday


afternoon are not good times to call

try different times to see what works

Guidelines*(2)
write down your key points

employers want to know: who you are,


why you are calling, and what you can
do for them

use bullet points or a full script but dont


read from the script - sound natural

Guidelines
Practice what you will say

alone, with a friend and ask for feedback,


record yourself

Follow up and follow through

after you set an appointment, confirm it


through phone or email as it gets closer to
the date

Telemarketing
Telephone Dos and Donts pg. 41
Sample Calling Script pg. 42
Goal is to talk to the person in charge of hiring
in the specific department or position you want

Initiating Contact
Examples of what to say p. 40

Getting past secretaries

Dont say the call is personal when they ask what the call is in
regards to

Say you want to discuss a correspondence (resume) or a


business matter

When you reach the person you want to talk to, ask for an
appointment rather than an interview

Give person different times you are available so they have


choice and may respond automatically ex. Is Tuesday or
Wednesday better for you?

Handling Rejection*(3)

Dont take it personally

Try to get at least one thing from each call you make

information, a contact, an interview

How to Respond:
1. let the other person know that you heard and
understand their objection
2. reply with a statement that lets the person know
that you still have something of value to offer them
3. Repeat your original request

Cold Calls

apply in person to a company for a position


that has not been advertised

Goal is to make a strong impression so you


secure an interview

Works best with smaller companies

Dont start cold calling with your A List


companies, practice with those at the bottom
of your C List first

Cold Calls

Ask for appropriate person or hiring manager;


research before if possible

Have Elevator Pitch ready

Go alone

Dress professionally

Bring resume, portfolio, etc. with you

Be ready to overcome objections

Leave your resume; tell them you will follow up

Follow up

RESEARCH

APA CITATIONS
WHAT TO CITE

material quoted word for word

material you reword or paraphrase

statistics or findings from a survey or study

facts, ideas, opinions that are not common


knowledge

APA CITATIONS
IN-TEXT CITATIONS

Information you use from other sources must


be acknowledged in the paper (in-text) to
help the reader find the information in the
reference list at end of paper

include authors name, year of publication,


page number

(Wilson, 2001, p. 47)

APA CITATIONS
REFERENCE LIST CITATIONS

separate page at end of report with References at


the top

entries double spaced and arranged alphabetically

see APA booklet for formats

example - Book
Author, A. A. (Year of Publication). Title of work:
Subtitle. Place of publication: Publisher.

WHAT TO RESEARCH

Geographic location

Wages

Availability and outlook

Demographics

Titles of entry-level positions

Job duties

WHAT TO RESEARCH

Key skills and required qualifications

Industry trends, challenges, issues

Starting salary range

Employers

shift, contract, full-time work

WHERE TO
RESEARCH

Your network - family, friends, teachers, etc

Informational interviews

Professional associations

Industry publications, blogs, books, magazines, business


directories

Newspapers, press releases, job ads, yellow pages

Internet and social media

Career Services staff and resource material

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