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Financial Perspective: Strategy Map

This document outlines a strategy map and balanced scorecard for an automotive company. The strategy map shows objectives across four perspectives: financial, customer, internal processes, and learning and growth. Key objectives include increasing margins and market share while reducing costs. The balanced scorecard defines metrics and targets for objectives across increasing revenue, reducing costs and risks, improving customer satisfaction, and building organizational capabilities. An action plan is presented with initiatives and budgets to deliver operational improvements, new products, better forecasting, and workforce development.

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Nitin Chandra
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46 views

Financial Perspective: Strategy Map

This document outlines a strategy map and balanced scorecard for an automotive company. The strategy map shows objectives across four perspectives: financial, customer, internal processes, and learning and growth. Key objectives include increasing margins and market share while reducing costs. The balanced scorecard defines metrics and targets for objectives across increasing revenue, reducing costs and risks, improving customer satisfaction, and building organizational capabilities. An action plan is presented with initiatives and budgets to deliver operational improvements, new products, better forecasting, and workforce development.

Uploaded by

Nitin Chandra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Strategy M

Financial Perspective

Customer Perspective

Internal Perspective

Learning and Growth


Perspective

Strategy Map

Long Term
shareholder value

Productivity
Strategy

Improve
Cost
structure

Growth Strategy

Increase
Cost
Utilization

Expand
market

Enhance customer
value

Customer Perspective
Competit
ive
pricing
Bran
d

High
quality
standard
s

Choice of
models and
colors

Ease of
servicing
Fuel Efficient

Internal Perspective
Increased
R&D
investmen
t

High
density of
service
centers

Lightweig
ht
materials
used

Outsource
d
Compone
nts

External Perspective
Trained
and large
workforce

Industry
Experienc
e

Organizational
backing

Balanced Scorecard
Objectives

Measurement

Target

Increasing Margins on
Product Sales

Gross Profit (%)

8%

Reducing Leverage

Debt to Equity Ratio

0.75

Reduce Manpower Costs

Labor Rate (per day)

Rs 550/day

Reduce Inbound Logistics


Costs

Utilization Rate

95%

Add Premium (High-Value)


Customers

Gross Profit(%)

8%

Provide Better Service

Customer Satisfaction
Rating (at Dealerships)

90% +

High Product Quality

Product Complain Rate

1 per 10000 cars

Less Servicing Time

Time to Service

50 minutes
( Hatchbacks/Sedans )

Introducing New Products


Faster

Time to Market

2 years (Max)

Reducing Finished Goods


Inventory

Inventory Turnover Ratio

Reduce Material
Consumption

Scrap (% of COGS)

2%

Encourage Leadership
among employees

No. of Training Hours

Target(50 hrs.)

Reduce Attrition Rate

Attrition Rate

Less than 8%

Diversity in Workforce

Ratio of Female/Total
Employees

30%

Better Delivery Time


Estimates

Error in Forecast
(Estimates - Actual )

5 days ( Max )

Action Plan
Initiative

Budget

Celebrity Endorsements
(to increase Willingness To
Pay)

Set up Vendor Parks/


Optimize Routes

30,000,000

Delivering Delight ( Dealer

Training Program )
Operational Improvements

50,000,000
-

Delivering Delight ( Dealer

Training Program )
AMP (Advanced Modular
Platform )

Better Forecasting of
Demand
Value Engineering

50,000,000
500,000,000
-

10,000,000

ITeach Initiative (Training


on the job under a mentor)

360-Degree Performance
Evaluation

Friend++ ( Referral based


on reward for referring
female candidates)

Portal (IT-based vehicle


track and trace system )

200,000,000

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