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Sales Projections

This document provides menu mix and sales projection information for a restaurant. It includes a menu mix analysis showing item costs, prices, and contribution margins. It then provides projections for weekly sales based on occupancy rates and average check amounts. Finally, it provides projected monthly and quarterly sales for the restaurant's first two fiscal years, factoring in adjustments for holidays and special events.

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0% found this document useful (0 votes)
71 views

Sales Projections

This document provides menu mix and sales projection information for a restaurant. It includes a menu mix analysis showing item costs, prices, and contribution margins. It then provides projections for weekly sales based on occupancy rates and average check amounts. Finally, it provides projected monthly and quarterly sales for the restaurant's first two fiscal years, factoring in adjustments for holidays and special events.

Uploaded by

api-248760234
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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Restaurant Name

Menu Mix for Check Average and Food Cost


Menu Item

Number Sold
Menu Mix

Food Cost

Menu Price

Item's Food
Cost %

Item's
Contribution
Margin

Menu Costs

Menu
Revenue

(from cost
sheets)

(from menu)

Food Cost /
Menu Price

Menu Price Food Cost

Food Cost X
Number Sold

Menu Price X
Number Sold

Asian Inspired spicy Chicken Noo

10

$3.14

$11.50

27.3%

$8.36

$31.40

$115.00

Tomato Bisque

$2.01

$7.99

25.2%

$5.98

$12.06

$47.94

Chicken Noodle soup

10

$2.79

$6.99

39.9%

$4.20

$27.90

$69.90

Chicken Caramelized Pecan Sala

$4.00

$9.99

40.0%

$5.99

$20.00

$49.95

Hawaiin Fruit Salad

10

$3.88

$10.99

35.3%

$7.11

$38.80

$109.90

Pear Salad

$4.24

$8.99

47.2%

$4.75

$33.92

$71.92

Guava Swiss Turkey Skewers

$3.20

$8.50

37.6%

$5.30

$16.00

$42.50

Slice of Pesto Blossom

$3.32

$9.99

33.2%

$6.67

$26.56

$79.92

Baked Provolone Toast

$1.13

$6.99

16.2%

$5.86

$9.04

$55.92

Caramelized Apple Tortilla

$0.57

$7.99

7.1%

$7.42

$2.28

$31.96

Garlic Tomato Chicken Alfredo

$3.66

$13.99

26.2%

$10.33

$25.62

$97.93

Triple Cheese Mack and Cheese

$1.38

$11.99

11.5%

$10.61

$5.52

$47.96

Turkey Avocado Wrap

$3.05

$9.99

30.5%

$6.94

$18.30

$59.94

Mini Vegetable sandwich

$1.26

$6.99

18.0%

$5.73

$7.56

$41.94

Orange Chicken Sandwich

$2.57

$8.99

28.6%

$6.42

$7.71

$26.97

Chocolate Chip Fluff Bread

$1.30

$7.99

16.3%

$6.69

$7.80

$47.94

Glitter Brownies

$2.11

$7.99

26.4%

$5.88

$10.55

$39.95

Caramel Pecan Crunch

11

$0.88

$6.99

12.6%

$6.11

$9.68

$76.89

Latte Blast

$3.49

$7.99

43.7%

$4.50

$31.41

$71.91

Coconut cream cheese Bars

$1.01

$7.99

12.6%

$6.98

$7.07

$55.93

Total Menu
Food Cost
$349.18

Total Menu
Revenue
$1,242.27
28.1%

Totals

Total Number
of Covers
50

Potential Food Cost %

Total Menu Food Cost


Total Menu Revenue

Average Check

Total Menu Revenue


Total Number of Covers

24.85

Restaurant Name
Sales Projections: Forecasted Weekly Sales Calculation

Monday
Capacity
X % Full
Occupied Seats

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

100
50%
50

100
50%
50

100
50%
50

###
50%
50

100
90%
90

100
80%
80

100
50%
50

X Turns

2.0

2.0

2.0

###

1.5

2.0

2.0

Total Covers

100

100

100

100

135

160

100

Total Covers

795

Food
Check
Average

Beverage
Check
Average
(85/15)

Total
Check
Average

24.85

4.38

29.23

Average
Weekly
Revenue

Notes:
This projection is based on occupancy rates once the restaurant is established. These rates will be reduced in the early forecasts and will gradually increase over time to reach this
projection by the end of the first year of operations. See the first and second year detailed sales projections for those adjustments.
Food is calculated at 85% of total check average; beverage is calculated as 15% of total check average.

23,238

Restaurant Name
Forecasted Sales - First Fiscal Year
Adjustments to Revenue

Week
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Totals

Beginning
Date
(Monday)
1/1/07
1/8/07
1/15/07
1/22/07
1/29/07
2/5/07
2/12/07
2/19/07
2/26/07
3/5/07
3/12/07
3/19/07
3/26/07
4/2/07
4/9/07
4/16/07
4/23/07
4/30/07
5/7/07
5/14/07
5/21/07
5/28/07
6/4/07
6/11/07
6/18/07
6/25/07
7/2/07
7/9/07
7/16/07
7/23/07
7/30/07
8/6/07
8/13/07
8/20/07
8/27/07
9/3/07
9/10/07
9/17/07
9/24/07
10/1/07
10/8/07
10/15/07
10/22/07
10/29/07
11/5/07
11/12/07
11/19/07
11/26/07
12/3/07
12/10/07
12/17/07
12/24/07

Forecasted
Average
Holidays &
Weekly
Decreased
Special
Revenue
Occupancy
Days
$
23,238
-50%
$ (1,000)
$
23,238
-50%
$ (1,000)
$
23,238
-50%
$
23,238
-50%
$
23,238
-45%
$
23,238
-45%
$
23,238
-45%
$
23,238
0%
$
23,238
-40%
$
23,238
-40%
$
23,238
-40%
$
23,238
-40%
$
23,238
-35%
$
23,238
-35%
$
23,238
-35%
$
23,238
-35%
$
23,238
-30%
$
23,238
-30%
$
23,238
-30%
$
23,238
-30%
$
23,238
-25%
$
23,238
-25%
$
23,238
-25%
$
23,238
0%
$
23,238
-20%
$
23,238
-20%
$
23,238
-20%
$
23,238
-20%
$
23,238
-15%
$
23,238
-15%
$
23,238
-15%
$
23,238
-15%
$
23,238
-10%
$
23,238
-10%
$
23,238
-10%
$
23,238
-10%
$
23,238
-5%
$
23,238
-5%
$
23,238
-5%
$
23,238
-5%
$
23,238
$
23,238
$
23,238
$
23,238
$
23,238
$
23,238
$
23,238
$
23,238
$
23,238
$ (1,000)
$
23,238
$
23,238
$
23,238
$ (2,923)
$

1,208,363

Notes on Special Days


New years Eve
New years Day

Valentimes Day
Mardi Gras

St patrcks day

Good Friday

Easter
Mother's Day

Memorial Day
Strawberry Festival

Independence Day

Labor Day / Grandparents' Day


Fathers Day

Sweestest Day
Halloween
Veteran's Day
Thanksgiving
Christmas Eve

Christmas Closed

(5,923)

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

Adjusted
Revenue
10,619
10,619
11,619
11,619
12,781
12,781
12,781
23,238
13,943
13,943
13,943
13,943
15,105
15,105
15,105
15,105
16,266
16,266
16,266
16,266
17,428
17,428
17,428
23,238
18,590
18,590
18,590
18,590
19,752
19,752
19,752
19,752
20,914
20,914
20,914
20,914
22,076
22,076
22,076
22,076
23,238
23,238
23,238
23,238
23,238
23,238
23,238
23,238
22,238
23,238
23,238
20,315

963,091

Notes:
Decreased Occupancy: This business plan assumes that the business will open at 50% of the occupancy rates used in the
weekly revenue projection and then grow by 5% every four weeks. The revenue is adjusted each week to reflect that growth in
business toward full occupancy.
Holidays/Special Days: It is assumed that certain holidays/special days will either increase/decrease business. Those days are
noted with the +/- change in expected revenue.
Revenue by Month: This balance is carried to the Income Statement for Monthly Sales.

Revenue by Month

48,127 January

63,904 February

62,742 March

66,062 April

73,863 May

82,660 June

84,984 July

90,627 August

93,117 September

101,748 October

99,590 November

95,667 December

963,091

Restaurant Name
Forecasted Sales - Second Fiscal Year

Month
January
February
March
April
May
June
July
August
September
October
November
December

Forecasted
Monthly Revenue
$
102,910
$
92,951
$
102,910
$
99,590
$
102,910
$
99,590
$
102,910
$
102,910
$
99,590
$
102,910
$
99,590
$
102,910

Adjustments for
Special Days

Total

1,211,683

$
$
$
$
$
$
$
$
$
$
$
$
-

Adjusted
Forecasted
Revenue
102,910
92,951
102,910
99,590
102,910
99,590
102,910
102,910
99,590
102,910
99,590
102,910

Quarterly
Total Sales

298,771

302,091

305,411

305,411

1,211,683 $ 1,211,683

Notes:
Forecasted Monthly Revenue is calculated as: Projected Weekly Revenue divided by 7 for
an average daily revenue. The average daily revenue is then multiplied by 28, 30, or 31 for the
number of days in the month.
The Quarterly Total Sales are carried to the second year Income Statement.

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