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Copy Hackers Worksheet For Writing Button

This document provides a worksheet to help write effective button copy and calls to action. It instructs the user to identify the specific action the visitor will take, the landing page after clicking, and the benefit to the visitor of clicking. Filling out these three questions will provide the core of the button or link copy. The next step is to refine the copy so it sounds natural and flows well while being specific about the action and benefit.

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Paty Antuña Yarza
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334 views

Copy Hackers Worksheet For Writing Button

This document provides a worksheet to help write effective button copy and calls to action. It instructs the user to identify the specific action the visitor will take, the landing page after clicking, and the benefit to the visitor of clicking. Filling out these three questions will provide the core of the button or link copy. The next step is to refine the copy so it sounds natural and flows well while being specific about the action and benefit.

Uploaded by

Paty Antuña Yarza
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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WRITE YOUR BUTTON COPY

This worksheet appears in Copy Hackers Book 4: Buttons & Click-Worthy Calls to Action.

1. What is the specific action your visitor is about to take? This should be a verb.
__________________________
2. After clicking this button, what page will the user land on? Consider the headline of
that landing page when crafting this call to action.
__________________________
3. What will the visitor get out of clicking this button? This benefit should be ubersuccinct because we want to get to the visitors point fast.
__________________________
Once you have completed all three of the above questions, you will have the core of your
call to action button (or even text link). Remember to lead with the verb/action word. Your
next step is to work the copy so that it sounds fluid rather than robotic. And dont forget!
Be specific.

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