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Avatar Empathy Map-Powerpoint-02

The document is a template for creating a customer empathy map. The empathy map prompts the user to consider what a particular customer thinks and feels, hears from others, sees in their environment, says and does, as well as what pains and frustrates them and what gains and measures of success are important to them. The goal of the empathy map is to gain insight into a customer's perspective.

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Edgar Delgado
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Download as PPT, PDF, TXT or read online on Scribd
417 views

Avatar Empathy Map-Powerpoint-02

The document is a template for creating a customer empathy map. The empathy map prompts the user to consider what a particular customer thinks and feels, hears from others, sees in their environment, says and does, as well as what pains and frustrates them and what gains and measures of success are important to them. The goal of the empathy map is to gain insight into a customer's perspective.

Uploaded by

Edgar Delgado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Customer Empathy Map

His/Her Name:___________________________
Click here. Erase this text and write your ideas here.

What does he/she

Click here. Erase this text and


write your ideas here.

Click here. Erase this text and


write your ideas here.

THINK and FEEL?

What really counts / Mayor preoccupations /


Worries and aspirations.

What does he/she

HEAR?

From friends?
From influencers?
From their boss?

What does he/she

SEE?

Environment?
Friends?
What the market has to offer?

What does he/she

SAY and DO?

Attitude in public / Appearance / Behaviour toward others.

Click here. Erase this text and write your ideas here.

Pains

Fears, Frustrations, Obstacles


Click here. Erase this text and write your ideas here.

Gains

Wants/needs, Measures of success


Click here. Erase this text and write your ideas here.

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