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Customer Demographics Customer Psychographics Promotion Mix: Outline Format Modified From Nelles & Beatty 2002

The document outlines factors to consider for successfully launching a coffee business in a new trade area. Specifically, it recommends focusing on the target customer group's demographics and psychographics to understand their needs and preferences. An integrated marketing strategy is also key, including advertising, direct marketing, and public relations, to promote the business and drive customers. Understanding potential customers and implementing a comprehensive promotion mix are the two most important factors for launching a new coffee shop successfully.

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nandish30
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37 views

Customer Demographics Customer Psychographics Promotion Mix: Outline Format Modified From Nelles & Beatty 2002

The document outlines factors to consider for successfully launching a coffee business in a new trade area. Specifically, it recommends focusing on the target customer group's demographics and psychographics to understand their needs and preferences. An integrated marketing strategy is also key, including advertising, direct marketing, and public relations, to promote the business and drive customers. Understanding potential customers and implementing a comprehensive promotion mix are the two most important factors for launching a new coffee shop successfully.

Uploaded by

nandish30
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MESSAGING OUTLINE TEMPLATE

Background: Coffee is the number one beverage consumed in the country. Client wishes to launch a coffee business in the trade area- L6V3W1
(Canada).
Issue/Problem: Before launching coffee business, it is necessary to make sure there is a need of it in the trade area as already there would be
various competitors.
Question: What factors needs to be taken into consideration for successful launch of coffee business in the assigned trade area.
Main Message: Target group profile and integrated
marketing strategy are the two main factors to
consider for the successful launch of coffee
business.

Supporting Point #1:

Supporting Point #2:

Supporting Point #3:

Customer Demographics

Customer Psychographics

Promotion Mix

1. Target Group

1. Confidence in Big Business

2. Household Characteristics

2. Importance of Religion

1. Advertising- Broadcast, Print &


Internet

3. Education, Employment & Income

3. Drive Through Requirement

2. Direct Marketing
3. Public Relations

Outline Format Modified from Nelles & Beatty 2002

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