0% found this document useful (0 votes)
55 views

Advertising Project 2

The document provides instructions for an assignment to create three print advertisements. Students must use a different language device for each ad, such as weasel words or celebrity endorsement. They must also name the product and can earn bonus points by creating a brand name and slogan. The assignment will be graded based on appropriate use of the language device, relevance of the product name, persuasiveness of the ad, and appropriateness of any bonus brand name and slogan.

Uploaded by

api-281157777
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
55 views

Advertising Project 2

The document provides instructions for an assignment to create three print advertisements. Students must use a different language device for each ad, such as weasel words or celebrity endorsement. They must also name the product and can earn bonus points by creating a brand name and slogan. The assignment will be graded based on appropriate use of the language device, relevance of the product name, persuasiveness of the ad, and appropriateness of any bonus brand name and slogan.

Uploaded by

api-281157777
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

The Language of Advertising: Selling Your Product

Your assignment is to create three print advertisements for a product using different language
devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
will also be responsible for giving your product a name. For bonus points, also create a
brand name and slogan!

language device used appropriately


product name is relevant/creative
ad is persuasive

/2
/2
/1

BONUS
brand name (appropriate)
slogan (creative/relevant)

/1
/1

TOTAL

/5 x3 =

/15

The Language of Advertising: Selling Your Product


Your assignment is to create three print advertisements for a product using different language
devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
will also be responsible for giving your product a name. For bonus points, also create a
brand name and slogan!

language device used appropriately


product name is relevant/creative
ad is persuasive

/2
/2
/1

BONUS
brand name (appropriate)
slogan (creative/relevant)

/1
/1

TOTAL

/5 x3 =

/15

The Language of Advertising: Selling Your Product


Your assignment is to create three print advertisements for a product using different language
devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
will also be responsible for giving your product a name. For bonus points, also create a
brand name and slogan!

language device used appropriately


product name is relevant/creative
ad is persuasive

/2
/2
/1

BONUS
brand name (appropriate)
slogan (creative/relevant)

/1
/1

TOTAL

/5 x3 =

/15

The Language of Advertising: Selling Your Product


Your assignment is to create three print advertisements for a product using different language
devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
will also be responsible for giving your product a name. For bonus points, also create a
brand name and slogan!

language device used appropriately


product name is relevant/creative
ad is persuasive

/2
/2
/1

BONUS
brand name (appropriate)
slogan (creative/relevant)

/1
/1

TOTAL

/5 x3 =

/15

The Language of Advertising: Selling Your Product


Your assignment is to create three print advertisements for a product using different language
devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
will also be responsible for giving your product a name. For bonus points, also create a
brand name and slogan!

language device used appropriately


product name is relevant/creative
ad is persuasive

/2
/2
/1

BONUS
brand name (appropriate)
slogan (creative/relevant)

/1
/1

TOTAL

/5 x3 =

/15

You might also like