W. D.

Gann on

THE MASTER
TIME FACTOR

This E-Book is not to be sold.

It is a free educational service
in the public interest
published by

Gann Study Group

W. D. Gann on

Contents

Note to the Reader

Background on The Master Time Factor

Supply and Demand

About Terminology

11

It's Mathematical!

12

Further Statements from the Writings of W. D. Gann

(Arranged Chronologically)

16

Advertisements Making Reference to Time Factor

or The Master Time Factor

19

THE MASTER TIME FACTOR

Note to the Reader

This booklet is offered to you with the thought that motivated the
founding of the Gann Study Group itself: to bring original writings by
and about W. D. Gann to students of his work who may previously
never have had access to these works and to offer selections from those
writings and organize them in a way that may stimulate thought and
promote further investigation.
If you have decided to read this booklet with the hope of analyzing
the financial markets like W. D. Gann on the next trading day after you
finish reading, you might as well dispose of this little work right now,
because it will not help you in that way. The object of this booklet is to
collect Mr. Gann's thoughts on the subject; it does not attempt to tell
you anything more than he does, which, as will be seen, is precious
little. We must ever bear in mind that W. D. Gann shrouded the exact
nature of the Master Time Factor in deepest secrecy. Whatever the
shortcomings of this little work, I have at least not held back what Mr.
Gann said in plain English on the subject, even if what he said amounts
to a thimbleful of the information that we would all like to have.
If, on the other hand, you approach this booklet with the idea that
there may be some ideas worth reflecting upon within it and that these
could be the basis for further study and experimentation, then your
time in reading it may be well spent.
Romeman
April 12, 2014

W. D. Gann on

Background on
The Master Time Factor
Every student who has become familiar with the writings of W. D.
Gann is interested in the question of the Master Time Factor: what it is
and how it works. This booklet brings together in one place scattered
references made by Mr. Gann to the Master Time Factor.
A historian approaching the subject of this booklet might want to
know right away: When did W. D. Gann first make reference to the
Master Time Factor in his writings and when did he discover it?
The first known reference to the Master Time Factor by that name
appears to have been on July 9, 1927, in a letter by Mr. Gann, which
has survived and been made public (not having access to everything
that he wrote before that date we cannot be sure of when the first
reference actually occurred).1 In this letter, to John H. Spohn, Mr. Gann
wrote: "You are eligible to enter my Summer Class of Stock and
Commodity Scientific Forecasting which opens August 2nd. My latest
discovery the Master Time Factor will be taught you. I will instruct
you in the seasonal trend of man which will enable you to KNOW the
time and seasons when you can succeed best. This is of great value." 2
In late 1928, writing in the 1929 Annual Forecast of the Stock
Market, he mentioned the Master Time Factor by name to a broader
readership. This forecast was reprinted at the back of his book Wall
Street Stock Selector, published in 1930, and the relevant excerpts are
included later in this booklet.
As early as mid-January 1921, however, in crisp promotional style,
1

This is the second of five letters in a file in the Gann Study Group archives entitled
"Gann Letters." Although the letter here quoted is addressed to J. H. Spohn, the
preceding letter, sent to the same address, was addressed to John H. Spohn.
2
In Mr. Gann's book Wall Street Stock Selector, published in 1930, Mr. Gann
included a section entitled "When a Man's Trend Changes," on pp. 35-38, in which he
refers specifically to "man's seasonal trend".

THE MASTER TIME FACTOR

Mr. Gann wrote: "Stocks follow a regular cycle and mathematical curve.
By a certain time factor which I discovered am able to tell when they will
be high or low."3 And in 1923, he wrote in Truth of the Stock Tape: "The
most important thing of all is the Time factor, which I use in making up
my annual forecasts. It is not my object here to give away that secret
"4 Although Mr. Gann does not, in these two quotes, use the term
Master Time Factor, it seems reasonable to assume it is what he intends
when he speaks of "the Time factor" and "a certain time factor".
3

From an advertisement in The Philadelphia Inquirer, January 16, 1921, quoted in

full later in this booklet.
4
W. D. Gann, Truth of the Stock Tape, p. 116. The statement "It is not my object
here to give away that secret " raises the question as to whether Mr. Gann was implying
"It is my object in some other place to give away that secret." Interestingly, in the
Foreword to the romance The Tunnel Thru the Air, written four years later, he said, "The
'Tunnel Thru the Air' is mysterious and contains a valuable secret, clothed in veiled
language." The letter written to John H. Spohn, quoted above, was written on July 9,
1927. The copyright for The Tunnel Thru the Air was registered on November 3, 1927,
according to the Library of Congress Copyright Office Catalogue of Copyright Entries, Part
1: Books, Group 1, New Series, Volume 24 for the year 1927, Nos. 1-148, p. 11218.
Therefore, we know for certain that Mr. Gann had discovered the Master Time Factor
prior to the publication of The Tunnel Thru the Air.
His brochure "Learn Before You Lose" is undated but perhaps was issued around
1940, since the last date in it is 1939. It advertises Mr. Gann's course "Forecasting
Method on Cotton or Grain," sold at a cost of $1,500, saying that it "Contains Master
Time Factor" and specifically stating: "You are taught the Master Time Factor and how to
make up a forecast one or more years in advance." The brochure also mentions a course
entitled "No. 3 Master Forecasting Method," and states: "This Method contains all of the
Form Rules, Resistance Level and Volume of Sales and my secret discovery of the Master
Time Factor and a new way of Forecasting by Mathematical Rules that are simple and
practical." (pp. 18, 16) In his booklet "Face Facts America!," copyrighted in 1940, he
states that his course entitled "Master Forecasting Method" "includes his Master Time
Factor and Cycle Theory". (p. 47) There is a course dated November 1935 entitled
"Forecasting," which is sometimes also called "Master Time Factor and Forecasting by
Mathematical Rules"; in this course, however, the terms Master Time Factor and time
factor are never used. In his course "W. D. Gann Mathematical Formula for Market
Predictions: The Master Mathematical Price Time and Trend Calculator," dated September
29, 1953, Mr. Gann says, on p. 3, "In connection with the Master Time and Trend
Calculator apply all of the rules with the Master Time Factor and geometric angles."
However, the term Master Time Factor appears nowhere else in the course and this
suggests that students who bought the course received additional private (quite possibly
oral) instruction as to its identity.
Private oral instruction of this kind apparently did occur. Joel Rensink, writing in
Trader's World Magazine, Late Fall 2005/Early Winter 2006, said that he had heard of a
trader who had contacted W. D. Gann by telephone and to whom, during the course of

W. D. Gann on

When, then, did Mr. Gann discover the Master Time Factor? In
contradiction to his own letter to John H. Spohn, it has been claimed
that W. D. Gann found it quite early in his career, in 1908 or 1909.
According to Les Clemens, in his biographical sketch of W. D.
Gann, "On August 8, 1908, he made one of his greatest mathematical
discoveries for predicting the trend of stocks and commodities. This was
'The Master Time Factor.'"5
Advertisements during Mr. Gann's lifetime put the date in 1909. At
a date unspecified in 1947, Mr. Gann sold his financial market
forecasting business.6 It became known as W. D. Gann Research, Inc.,
which continued advertising subscriptions for Gann-style forecasts
throughout the United States during Mr. Gann's lifetime.
Advertisements by W. D. Gann Research, Inc. repeatedly claim that the
Master Time Factor was "originated in 1909". 7
the conversation, Mr. Gann promised to teach the Master Time Factor for $5,000. The
trader made an agreement to share what he learned with two trader friends if they would
split the cost of course three ways. Instead, when he returned from meeting Mr. Gann,
the trader kept to himself, said nothing about what he had learned, refunded the money
his friends had advanced him, and proceeded to trade so successfully that he bought a
mansion and retired. While previously he had been an unremarkable trader, after
learning the Master Time Factor he "seemed to be 'really right' in his trades when he had
a lot of size on," according to one of the trader friends. The friends then decided that they,
too, wanted to study with Mr. Gann, but when they tried to get in touch with him, they
learned that he had died.
5
Gann Masters Technical Analysis Course, Halliker's, Inc., 1995. W. D. Gann's
publicity brochure "Mathematical Formula for Market Predictions" states (p. 1): "1908 ...
August 8th made one of his greatest mathematical discoveries for predicting the trend of
stocks and commodities." Mr. Clemens does not tell us how he is able to link the August
8, 1908, discovery to the Master Time Factor. The brochure in question does not say that
it was the Master Time Factor that Mr. Gann discovered on that date.
6
Again according to the Les Clemens biographical sketch.
7
Advertisments placed in The Boston Herald, September 5, 1948; The Dallas
Morning News, December 12, 1948 and February 13, 1949; and The Seattle Daily Times,
March 6, 1949 all use this exact phrase. It is possible that this was a guess on the part of
the successors to Mr. Gann, rather than something that they actually heard from him,
but if the Master Time Factor was indeed discovered in 1909, then it certainly makes that
year a very proficuous one for Mr. Gann. In 1909 he compiled what he called his
Financial Time Table; authored the OROLO advertisements (see the Gann Study Group
booklet OROLO & W. D. Gann); and subsequently gave his now famous interview to The

THE MASTER TIME FACTOR

Having attempted to determine when Mr. Gann discovered the

Master Time Factor, the historian would want to know exactly what he
had discovered. At this point we run into great difficulties, because it
would appear that throughout his lifetime it remained Mr. Gann's goal
not "to give away that secret". He never says openly in any of his books
or courses, "this is the Master Time Factor and here is how you use it".
A journalist once tried to get Mr. Gann to open up about "the time
factor". From the way in which Mr. Gann responded, we may presume
that the time factor referred to was indeed the Master Time Factor. His
response shows how tenaciously he guarded his secret.
"I ASKED MR. GANN: 'WHAT IS THE CAUSE BEHIND THE TIME
FACTOR'
"He smiled and said: 'It has taken me twenty years of exhaustive
study to learn the cause that produces effects according to time. That is
my secret and too valuable to be spread broadcast. Besides, the public
is not yet ready for it.'
"'Water seeks its level,' continued Mr. Gann. 'You can force it
higher with a pump, but when you stop pumping it requires no force to
cause it to return to its former level.
"'Stocks and Commodities are the same. They can be forced above
their natural level of values to where lambs lose all fear, become charged
with hope and buy at the top. Then stocks are permitted to sink to a
level where hope gives way to despair and the most rampant bull
becomes a bear and sells out at a loss.
"'My discovery of the time factor enables me to tell in advance when
these extremes must, by the law of supply and demand, occur in stocks
and commodities.'"8
Ticker and Investment Digest. It is in this year that he made his first known public
references to the Law of Vibration.
8
The Morning Telegraph of New York, New York, December 17, 1922.

W. D. Gann on

Supply and Demand

Several times in the 1920s and a short while thereafter W. D. Gann
linked the term "time factor" with supply and demand. He would write in
1930, "There is only one way to determine price movements, and that is
the way I do it, by the study of SUPPLY and DEMAND and a TIME
FACTOR. SUPPLY and DEMAND tell what everybody is doing; not just
one set of men or the public. SUPPLY and DEMAND show where the
balance of power rests, and if the DEMAND from the public is greater
than the SUPPLY from the so-called insiders, stocks advance, and viceversa. But remember the public never run a market for very long,
because they are not organized; have no leader and the final result is a
collapse and loss. I study the market daily to determine a change in
SUPPLY and DEMAND and to locate the balance of power, in order that
my subscribers may get the benefit of big moves." 9
In an interview in 1909, Mr. Gann affirmed that "to speculate
scientifically it is absolutely necessary to follow natural law" and in his
1923 book Truth of the Stock Tape, in which the phrase "supply and
demand" appears 22 times, he identifies supply and demand with
natural law when he says: "the tape and charts ... will point to the
correct course of prices according to the natural law of supply and
demand".10
A "prominent business man in the West" once inquired of Mr. Gann
regarding his advisory services. The latter wrote back in a letter, "My
calculations are based on supply and demand and are purely scientific,
mathematical calculations. Many years ago I discovered a time factor
which enables me to tell when accumulation or distribution is taking
place and when stocks reach approximate tops or bottoms." 11
Knowing these things gave Mr. Gann a key advantage: "The study
9
10

Supplementary publicity material to Wall Street Stock Selector, p. 44.

The Ticker and Investment Digest, December 1909, p. 53 and Truth of the Stock
Tape, p. 169, respectively.
11
Wall Street Stock Selector, p. 7.

THE MASTER TIME FACTOR

of SUPPLY and DEMAND enables me to tell when big interests are

accumulating stocks."12
In promoting his newsletters, Mr. Gann further explained: "My
advice is not based on fake tips or guess work, but a careful study of
SUPPLY AND DEMAND, which enables me to determine when stocks are
being accumulated or distributed.
"When the SUPPLY of stocks is large, and DEMAND is small,
stocks decline. When DEMAND exceeds SUPPLY, they advance. My
study of time and volume enables me to determine movements in
advance."13
In two of his courses, which are available to us today, but which
were not known to the general public in his day, Mr. Gann gives further
insight on this question of supply and demand.
"When a stock is in a very weak, or a very strong position, it will
always show it by its position on [the geometrical] angles, and a volume
chart, made up according to the proper spacing with volume, that is,
considering the total number of shares,14 will show when the stock is in
a strong or weak position and show whether buying or selling
predominates, enabling you to determine whether supply is increasing,
or whether demand is decreasing."15
"The VOLUME OF SALES is the real driving power behind the
market and shows whether Supply or Demand is increasing or
decreasing. Large buying or selling orders from professional traders, the
public or any other source of supply and demand, are bound to be
registered on the tape and shown in the volume of sales.
"Therefore, a careful study of the VOLUME OF SALES will enable
12
13
14

Advertisement, The Philadelphia Inquirer, Sept. 25, 1921.

Advertisement, The Philadelphia Inquirer, May 29, 1921.
" in order to understand the meaning of volume, you must know the total capital
stock outstanding and the floating supply of the stock you are trading in." (Truth of the
Stock Tape, p. 6).
15
Method for Forecasting the Stock Market, p. 18.

W. D. Gann on

you to determine very closely a change in trend, especially if you apply

all of the other rules for judging position according to the Formations,
Resistance Levels and Time."16

16

Volume of Sales, p. 1.

10

THE MASTER TIME FACTOR

About Terminology
When researching the Master Time Factor, it is important to be
aware of W. D. Gann's particular use of words. In his writings, including
publicity materials and advertising, he refers to "a time factor," "the time
factor," "the Master Time Factor," and "time factors". The fact that Mr.
Gann speaks of the existence of more than one time factor is sufficient
reason to be cautious in assuming that any reference that he makes to
"time factor" necessarily means the Master Time Factor, unless the
Master Time Factor is actually named in the context of the particular
statement in question. If the reference is not explicit, we must be open
to the possibility that it could refer to some other time factor.
Another point to bear in mind is that the word "factor" does not
necessary mean the same thing every time that Mr. Gann uses it. In
some places in his writings, Mr. Gann appears to use "factor" near the
word "time" in the sense of "component of market activity," along with
other components such as price and volume.
For example, he writes: "Learn the three most important factors,
TIME, PRICE and VOLUME OF SALES."17 Here the meaning of "three
most important factors" appears to be quite clearly "the three major
components of market activity".
Or take this famous statement: "TIME is the most important factor
of all and not until sufficient time has expired does any big move start
up or down. The TIME factor will overbalance both Space and Volume.
When TIME is up, space movement will start and large volume will
begin, either up or down. At the end of any important movement
monthly, weekly, or daily TIME must be allowed for accumulation or
distribution or for buying and selling to be completed." 18 Here again if
"component of market activity" is substituted in this quote at the two
points in which the word "factor" appears, the text makes sense.
17
18

W. D. Gann, Forty-Five Years in Wall Street, p. 38.

W. D. Gann, How to Make Profits in Commodities, p. 56.

11

W. D. Gann on

It's Mathematical!
For many years, W. D. Gann advertised his services as a market
analyst in newspapers throughout the United States. In advertising that
appears later in this booklet, we will see that Mr. Gann refers to the
Master Time Factor as "our mathematical Master Time Factor," "our
Scientific Mathematical Master Time Factor," "our Mathematical,
Scientific Master Time Factor," and "our Master Time Factor, based on
Mathematical Science."19 He further says in one advertisement, "The
movement of stock prices obeys a mathematical law of cycles which can
be forecast by the Master Time Factor Time is the most important
element."20
Indeed, in one of his books, Mr. Gann states that the Master Time
Factor permitted him to know when certain time cycles would repeat;
this fact at least tells us something about what the Master Time Factor
does: "It is a matter of record that the panic of 1931-1932 was the
greatest in history with the most severe declines ever recorded in the
history of the New York Stock Exchange. This prediction was based on
my Master Time Factor, which enables me to tell months and years in
advance when certain time cycles repeat and cause extreme high and
low prices. This is enough to convince any man that my discoveries,
based on mathematical science, can be depended upon to forecast
future market movements."21
19

The name of Mr. Gann's business was W. D. Gann Scientific Service, Inc. from as
early as 1928 (advertisement in The Winston-Salem Journal of Winston-Salem, North
Carolina, January 8, 1928) until the end of 1936 (advertisements in The Plain Dealer of
Cleveland, Ohio, and The Omaha World Herald of Omaha, Nebraska, both dated
December 6, 1936).
20
The Milwaukee Journal of Milwaukee, Wisconsin, July 3, 1938, included in the last
chapter of this booklet.
21
W. D. Gann, New Stock Trend Detector, p. 136. One of the Gann publicity
brochures adds: "Time proves all things, even when stocks and commodities make tops
and bottoms. With our Master Time Factor we are able to tell long before important
events take place when stocks and commodities will reach high or low, because we know
by mathematical science when time cycles repeat. These valuable rules are all in the
Bible if you know where to find them." ("Scientific Stock Forecasting or Large Profits on
Small Risks," undated, perhaps published around 1936, p. 1.)

12

THE MASTER TIME FACTOR

Whatever the Master Time Factor is, it is useful to remember its

intimate connection with mathematical science. Mr. Gann makes
many strong statements about mathematics in relationship to the
financial markets. It is not out of place here to recall some of them:
"Euclid, the great mathematician, whose work was perfect, taught
that mathematics was the basis of everything, and by it we prove
vibration. I am the only man who has applied this old law to speculative
markets and proved it correct. No other living man has possession of
this secret knowledge, and there is no other information 'just as good'
that tells you what the markets will do."22
"All markets are subject to unfailing mathematical law, and I have
discovered how to apply this law successfully to Cotton, Wheat and
Stocks. I am able to tell you exact points to which markets will move up
or down. Ask yourself seriously can you do without advice that is
absolutely accurate and reliable. There is no guess work in my
method."23
"There is no top and bottom price which cannot be determined by
mathematics. Every market movement is the result of a cause and when
once you determine the cause, it is easy enough to know why the effect
is as it is."24
"'I figure things by mathematics,' Mr. Gann explained [in an
interview]. 'There is nothing mysterious about any of my predictions. If I
have the data I can use algebra and geometry and tell exactly by the
It is worth noting here, as will be seen from the advertisements later in this
booklet, that the expressions Master Time Factor and Cycle Theory were sometimes
linked by Mr. Gann, as when, for example, a publicity brochure summarized his
(successful) trading experience over a three-year period and added: "Such a record of
accuracy proves that W. D. Gann has discovered a Master Time Factor and Cycle Theory
that works and can be depended upon in future." (Learn Before You Lose, p. 10). Thus we
must not forget about cycles when thinking about the Master Time Factor.
22
OROLO advertisement, The New York Herald, May 23, 1909.
23
OROLO advertisement, The New York Herald, Oct. 31, 1909.
24
"Natural Resistance Levels and Time Cycle Points," p. 10.

13

W. D. Gann on

theory of cycles when a certain thing is going to occur again.'" 25

"'An astronomer can predict to the minute when a eclipse is going
to occur,' he said [in another interview], [']but you would not consider
him a prophet, would you? Of course not. He simply makes use of
mathematics based on known laws of the movements of the planets in
their orbits. I have found in my researches that the Chinese understood
all those laws and computed the coming of eclipses thousands of years
before the Egyptians and Chaldeans. It is marvelous the knowledge that
these ancients had. In making my predictions I used geometry and
mathematics just as an astronomer does, based on immutable laws
which I have discovered.26 There is nothing supernatural or weird about
it. Some weeks ago I read an interesting article on the failure of
astrologers in their predictions regarding the war. 27
"'Now there is a great deal in the vibrations of the planets, but to
make accurate predictions the great law behind it all, which the
ancients understood, but which they purposely refrained from putting in
their books, as they wanted to keep the secret for themselves, must
enter into the calculation. That is why astrology fails for nothing can be
accurate that is not based on mathematics and so few astrologers are
mathematicians.[']"28
25

The Evening Telegram, New York, New York, March 5, 1923. In saying in this
interview that he uses algebra and geometry, he is giving further definition to his use of
the word mathematics.
26
Mr. Gann later placed this statement at the beginning of the seventh chapter of his
romance: "In making my predictions I use geometry and mathematics, just as the
astronomer does, based on immutable laws." The Tunnel Thru the Air, p. 75.
27
An article in the New York Herald of Dec. 1, 1918, entitled "War's End a Blow to
the Prophets," stated that "Raphael, Zadkiel, Mme. Thebes and other well known
prophets failed in even approximating the date when the war would end, and nearly all
prophesied that the Kaiser would not live to see the close of the conflict." The article
added, however, that "There was really only one astrologer who told the coming of the war
to any definite degree, and he was Edward L. Johndro." Many years later, it has been
reported, L. Edward Johndro was hired by W. D. Gann to do astrological work for him.
28
Interview published in The New York Herald Magazine, Jan. 5, 1919. No attempt is
made here, in quoting this statement, to do anything so foolish as to try to deny that Mr.
Gann used astrology, as it was clearly an important part of his work. He is in no way
repudiating astrology in this quotation, as can be seen by a close reading of it. But Mr.
Gann, even when mentioning astrology favorably in his one-page article "The Human

14

THE MASTER TIME FACTOR

"My calculations are based on the cycle theory and on

mathematical sequences. History repeats itself. That is what I have
always contended, that in order to know and predict the future of
anything you only have to look up what has happened in the past and
get a correct base or starting point. ... mathematical science, which is
the only real science that the entire civilized world has agreed upon,
furnishes unmistakable proof of history repeating itself and shows that
the cycle theory, or harmonic analysis, is the only thing that we can rely
upon to ascertain the future."29
"PERCENTAGE OF HIGHEST SELLING PRICE,
LOWEST SELLING PRICE AND RANGE
"Mathematics is the one exact science. All nations agree on the
accuracy of the science of mathematics and use it, regardless of what
language they speak. In all other lines, scientists disagree, but when it
comes to using mathematics, the chemists, the astronomer, the
economist and the accountant all rely upon mathematics and agree
upon its accuracy. They all agree that 2 and 2 make 4. Any method or
system to make money trading in Commodities must be based upon the
exact law of mathematics. Each TOP or BOTTOM in Wheat, or other
Commodities comes out in accordance with an exact mathematical
proportion to some other TOP or BOTTOM."30
"All power under heaven and on earth is given unto the man who
masters the simple science of mathematics."31

Body," written 12 years later, on Jan. 17, 1931, brought attention back to mathematics.
"Study the position of 7 times 7 or 49 on all of your permanent charts. Then you will
understand why the children of Israel marched 7 times around the walls of Jericho, blew
the rams horn 7 times and the walls fell down on the 7th day. This Law is also backed
with astrological proof, but anything that can be proved in any way or by any science is
not correct unless it can be proved by numbers and by geometry."
29
The Tunnel Thru the Air, pp. 75, 77.
30
How to Make Profits in Commodities, p. 32.
31
"The Basis of My Forecasting Method," p. GA-1.

15

W. D. Gann on

Further Statements from the Writings

of W. D. Gann (Arranged Chronologically)
"Do you know of any other economic, investment or advisory
service that was able to predict the 1929 stock panic one year in
advance? My Forecast was based on my Master Time Factor and
mathematical interpretation of the return of cycles. It was not based on
guesswork or human judgment."32
"TIME FACTOR AND FORECASTING METHOD
"After you have learned all of the rules laid down in TRUTH OF
THE STOCK TAPE and WALL STREET STOCK SELECTOR and have
learned how to apply them, I am sure you will agree that I have given
you more than your money's worth in these books. You will then be
ready for a post-graduate course and will probably want to know how to
forecast according to my Master Time Factor, and determine the years
when stocks will have big advances and reach final tops and also the
years and the cycles when panicky declines are indicated.
"I teach all of these rules with my complete Forecasting Methods,
showing how to determine the major and minor swings according to the
time element. I can teach you how to determine the wave lengths of
different stocks so you will know about how many points they are going
32

W. D. Gann, Wall Street Stock Selector, supplementary material, p. 11. In reality, as

we find on p. 5 of W. D. Gann's promotional brochure "Learn Before You Lose," Mr. Gann
forecast the coming stock market crash even earlier than he states here. "In the spring of
1927, Mr. Gann wrote 'The Tunnel Thru the Air, or Looking back from 1940,' which
contained many remarkable forecasts in regard to stocks and commodities and world
events which have been fulfilled. In this book Mr. Gann said that from 1929 to 1932 there
would be the worst panic in the worlds history." It was after he wrote and published this
book that he made his 1929 forecast for subscribers: "His 1929 Stock Forecast, issued on
November 23, 1928, and based on his Master Time Factor, indicated the end of the bull
market in August and early September, 1929. He stated in no uncertain terms that the
panic would start in September, 1929, and that it would be a great deluge with a Black
Friday." It seems reasonable to conclude that, if the prediction in the 1929 Forecast was
"based on his Master Time Factor," so, too, the prediction of a panic in The Tunnel Thru
the Air was "based on his Master Time Factor".

16

THE MASTER TIME FACTOR

to advance when they go into new territory and about how many points
they are going to decline when they break out of the zone of distribution.
With my Forecasting Methods, you can make up a forecast of the
average market one or more years in advance and also make up a yearly
forecast on individual stocks. Each stock moves according to its
individual time limit and makes top and bottom at different times,
because the vibration and wave length varies on the different stocks.
"I teach Courses of Instruction on Cotton, Wheat, Corn, Oats, Rye,
Lard, Coffee, Sugar, Cocoa, Rubber, Silk and other commodities, but I
only impart these methods to people who are willing to comply with my
requirements. They are too valuable to be broadcast or put in the hands
of people who cannot use them to advantage. Therefore, I only teach
them to people who want them for their own use and do not intend to
publish them or sell them to others. I will not teach my Forecasting
Method to anyone unless I feel sure that they can make a success with
it after they learn it. Some men cannot make a success with any kind of
a method or rule. I would not take a man's money and teach him
something that I did not think would benefit him.
"The man who expects to succeed in speculation or investments
must study and learn all that he can about the market. It has been well
said, 'Where knowledge begins, speculation ceases.' Therefore, the aim
and object of every man who wants to make success in speculation or
investing should [be to] get as much scientific knowledge as possible
and then he will be able to make profits.
"W. D. GANN SCIENTIFIC SERVICE
"My method of determining the trend of the stocks and commodity
markets has stood the test of time. I have been in New York City for 22
years and have always done business under my own name. This Service
possesses many superior advantages over other classes of service,
because it has the one thing lacking in all other services the time
element. My discoveries of a Master Time Factor and the Great Cycle

17

W. D. Gann on

enable me to forecast markets years in advance. 33 I do not depend on

space charts based on space movements alone, because these would
make errors and cause losses. I use volume combined with the proper
time charts, which help me to determine the technical position of the
stocks much better and a long time before the statistical position is
shown. Time tells all things. The fact that I have been selling my
Forecasts all over the United States and in many of the foreign countries
for the past 15 years, proves that they are valuable, because people
continue to subscribe for them year after year. Investors and traders are
always willing to pay for what will help them to make a greater success.
It pays to get the best scientific knowledge, because the best is always
the cheapest in the long run and you cannot expect to get something for
nothing. Experience has taught me that the best way to help others is to
show them how to help themselves, and if I can get subscribers to read
my books and learn my Methods, they make a greater success following
my Service."34
"To those who believe that 'Faith without works is dead' and who
are willing to work and pay for valuable knowledge, I will teach my
Master Time Factor and other rules found in the Bible. All of these rules
are covered in my 1936 Master Forecasting Method and full Course of
Instruction."35
33

In his course "Forecasting," dated November 1935 (see note 4 above), under
"GREAT CYCLE - MASTER TIME PERIOD - 60 YEARS," Mr. Gann writes, "This is the
greatest and most important cycle of all, which repeats every 60 years or at the end of the
third 20-year cycle. You will see the importance of this by referring to the war period from
1861 to 1869 and the panic following 1869; also 60 years later 1921 to 1929 the
greatest bull market in history and the greatest panic in history followed. This proves the
accuracy and value of this great time period." In other courses, however, he uses the term
great cycle to describe other time periods.
34
"1929 Annual Stock Forecast" supplement in Wall Street Stock Selector, pp. 39-41.
35
New Stock Trend Detector, p. 128. A footnote followed (dates taken from pp. 108
and 115): "How few people would believe that there is a rule and time period in the grand
old Bible that indicated the time when Chrysler was final high [Oct. 6, 1928]. It did not go
one point higher until it declined to a final low of 5 in June, 1932 [June 4, 1932], when,
according to the rule in the Bible, it was bottom for another big advance. Many valuable
truths are to be found in the Bible and practical laws are there, but very few people study
and seek enough. They are not willing to work hard for Knowledge that will help them
make money. The Bible says, 'Seek and ye shall find, knock and it shall be opened unto
you.'" (See Note 2 above for further comments on the Master Forecasting Method course.)

18

THE MASTER TIME FACTOR

Advertisements Making Reference to

Time Factor or The Master Time Factor
In this final chapter in our examination of the Master Time Factor,
we reproduce the text of advertisements placed by W. D. Gann in
newspapers in which he urges readers to avail themselves of the
advantages of his "time factor," which in later advertising is identified as
the Master Time Factor.

Crucible Steel & Mexican Pete

were among the special stocks I advised purchases of recently as well as
Baldwin, American Int., American Woolen and Vanadium Steel. The
Supply & Demand Letter is one that you can depend on to make you
profits. My calculations and forecasts are based on Supply and Demand
which always govern price movements.
Stocks follow a regular cycle and mathematical curve. By a certain
time factor which I discovered am able to tell when they will be high or
low.
I am the man who predicted the end of the war and the Kaiser's
abdication to the exact day. I also predicted the great decline in stocks
for November and December, 1920, the forecast being sent out one year
in advance. Send for a copy of it and write for free literature and read
what the Ticker Magazine, New York Herald and other newspapers say
about my wonderful predictions.
WHAT WILL STOCKS DO NEXT?
One stock will have a sensational advance like Crucible Steel did
recently. Several low price stocks are about ready to advance, a reaction
in some high price stocks is near. My Daily Letter will pick the active
fast movers for you to buy and sell for quick profits. My advice on Wheat
19

W. D. Gann on

and Cotton has been remarkably accurate. Wheat will soon have a move
of 25 to 30c per bushel. Big moves in Cotton are ahead. Send $15.00 for
one month's subscription to the Supply & Demand Letter or $50.00 for
my Annual Forecast for 1921 on stocks. SPECIAL OFFER for $150.00 I
will send the Daily Letter for one year and the Annual Forecast for 1921
and mail free my book "Speculation a Profitable Profession," which is of
great value to investors and traders. The book is also sent free with two
months' subscription of $30.00. A trial will convince you of the value of
my service. Act now. Mail your check today.
W. D. GANN
18 BROADWAY, NEW YORK, N.Y.36

Investors Stock Service

You should know facts before buying and selling stocks. It pays to
get expert advice and guidance. SUPPLY AND DEMAND always govern
prices in the end. When Supply exceeds Demand, stocks decline; when
Demand exceeds Supply, they advance. I have discovered a Time Factor
which enables me to determine when stocks will reach high or low
levels.
THE SUPPLY AND DEMAND LETTER keeps you advised as to the
best stocks to buy or sell according to statistical and technical
conditions. My advertisement in last week's papers warned you that a
break in many stocks was near. It came promptly Monday and Tuesday.
Studebaker, Chandler, Am. Sumatra declined 7 to 12 points in three
days. My subscribers were short of Studebaker and Chandler at the top
and made big points. Some stocks are going higher! Many are going
lower. Get my advice before you get in wrong. Subscription rate of Daily
Letter, covering advice on Cotton, Stocks and Grain, $15 per month or
36

The Philadelphia Inquirer of Philadelphia, Pennsylvania, January 16, 1921. The

same advertisement was published in The Bridgeport Telegram of Bridgeport,
Connecticut, on Jan. 15, 1921, with slight stylistic differences (the zeros being omitted
after the dollar prices).

20

THE MASTER TIME FACTOR

two weeks' trial $7.50. My book "Speculation a Profitable Profession"

sent free with two months' subscription at $30. 1921 Annual Forecast
on stocks reduced to $40. Write for recent letters, 1920 Forecast, and
newspaper comments on my accurate forecasts.
W. D. GANN
49 Broadway, New York37

Time Tells On Stocks

The factor of Time is most important in judging future movements
of stocks. It takes time to accumulate stocks for a Bull campaign. Time
is required to distribute stocks before a Bear move. Do you know
whether stocks are being distributed for another break or being
accumulated for another advance? Don't guess! Subscribe to THE
SUPPLY AND DEMAND LETTER which gives you advice based on the
law of Supply and Demand, correct statistical facts and a time factor
which enables me to know when stocks are being accumulated or
distributed. Some big moves in oils, coppers and steels will start soon.
Let me help you select the best stocks to trade in. Daily Letter advising
on Cotton, Stocks and Grain, $15 per month, two weeks' trial $7.50.
"Helpful Hints for Stock Traders" free to subscribers. Recent letters
and newspaper comments on my accurate forecasts mailed free.
W. D. GANN
49 Broadway, New York38

37
38

The Plain Dealer of Cleveland, Ohio, May 15, 1921.

The Philadelphia Inquirer of Philadelphia, Pennsylvania, November 27, 1921. The
same advertisement was published in The Washington Post of Washington, DC, on
December 4, 1921.

21

W. D. Gann on

GUESSERS MISS
TOP OF STOCKS
You probably relied on guesswork and missed the top of Stocks
and are now holding on, hoping for a rally that may never come.
THE SUPPLY AND DEMAND LETTER advised subscribers to sell
out and go short last Monday. They have already made profits on the
short side of Baldwin, Asphalt, Mex Pete and Studebaker. My method,
based on a Time Factor and Supply and Demand, is the one you can
depend upon to get you in right.
Many stocks are going lower. I have selected a list that will soon be
good to buy. My subscribers have been making money in Wheat and
Cotton. A trial will convince you of the value of my service. It does not
pay to guess. Send $15.00 for one month's subscription to the Daily
Letter and get started right.
Recent Letters, 1921 Forecast, and newspaper comments on my
accuracy.
W. D. GANN
49 Broadway, New York39

SPRING BULL MARKET

Do you know what stocks will be leaders in the Spring Bull
campaign?
The leaders of 1922 are not the stocks to buy for big profits. Supply
and Demand regulate prices and you cannot afford to guess. While some
39

The Philadelphia Inquirer of Philadelphia, Pennsylvania, April 23, 1922.

22

THE MASTER TIME FACTOR

stocks advance, others will decline. My forecasts are based on

mathematical science and a time factor. They will tell you the right
stocks to buy at the right time and get you out with profits.
Several low and medium-priced stocks are ready to advance, while
some high priced issues will be short sales for a quick decline in March.
Cotton getting ready for a big decline and Wheat preparing to advance.
My 1923 Forecasts on Stocks, Cotton and Grain reduced to $75.00
each.
Daily Letter advising on stocks, cotton and grain, $15.00 per
month. This letter recently advised buying Stromberg and Beech
Magneto for big advances. Next Tuesday's letter will be of great value to
you; don't miss it! Recent letters, testimonials and newspaper comments
on my accuracy mailed free.
W. D. GANN 49 Broadway, New York.40

NEXT MOVE IN COTTON

Will May or July be cornered and October decline below 20c? Don't
try to guess, but follow my scientific guidance, based on Supply and
Demand. By a "time" factor I am able to tell when big moves in Cotton,
Stocks or Grain will start.
My Daily Letter advised short sales of Cotton from April 9 to 21. My
annual forecasts have called nearly every important top and bottom for
several years, and will be just as correct on the next big move.
My scientific, mathematical forecasts enable me to SEE WHAT
OTHERS DO NOT SEE, to SEE BEFORE THEY SEE and to SEE
FURTHER THAN THEY SEE. This helps you to act in time and make
profits. Future events are nearly always discounted. When you can see
40

The Buffalo Courier of Buffalo, New York, March 11, 1923.

23

W. D. Gann on

the reason to buy or sell, it is too late.

Daily Letter, covering stocks, cotton and grain, $15.00 per month.
1923 Cotton Forecast reduced to $60.00, including supplements. Daily
telegraph service $30.00 per month. For quick service wire your money.
1922 Forecasts, recent letters, and newspaper comments on my
accuracy free.
W. D. GANN,
49 Broadway,
New York.41

UP OR DOWN ON STOCKS?
Do you know whether the next move in stocks will be a big advance
or decline? Don't try to guess; follow mathematical science and supply
and demand. My Daily Letter got subscribers out of stocks at the top in
March and had them short for the big break in May. My knowledge of a
time factor is what helps you to get in at the right time and out at the
right time. Many stocks are going lower; some have made bottom and
are good to buy. Next week some important moves will start. Let me get
you in right.
COTTON AND WHEAT
The Supply and Demand Letter has caught all the important moves
in Cotton this year. A move of 300 points or more will start in June. I
will give you the dates to buy or sell for big profits. Wheat getting in
position for an advance of 10c per bushel. Send $15.00 for one month's
trial subscription to the Daily Letter, which covers stocks, cotton and
41

The Galveston Daily News of Galveston, Texas, April 29, 1923. Also published in
The Richmond Times Dispatch of Richmond, Virginia, April 29, 1923, with some minor
differences in capitalization.

24

THE MASTER TIME FACTOR

grain, and you will soon be convinced of its value to investors and
traders.
Annual stock, cotton, and grain Forecasts reduced to $30 each for
the balance of the year. Daily telegraph service for subscribers at distant
points $30 per month.
1922 Forecasts, subscribers' testimonials, recent letters and
newspaper comments on my accuracy mailed free.
W. D. GANN, 49 BROADWAY NEW YORK42

What Next in Stocks?

The Supply and Demand Letter stands on its record and merit.
Exaggerated and extravagant statements unnecessary. Give it a trial
and be convinced of its value as hundreds of satisfied subscribers are.
My forecasts are based on Supply and Demand and a mathematical,
scientific discovery of a Time Factor, which tell WHEN stocks will reach
top or bottom, and that's WHAT you NEED TO KNOW.
During the early part of March I advised selling out long stocks and
going short. On March 30th advised covering and buying. Have you
done as well guessing? Some stocks are going higher; others will soon
have another decline. Stop guessing; let Science select the best stocks to
buy or sell. Daily Stock Letter via Airplane, $20.00 per month. 1925
Stock Forecast reduced to $75.00 for balance of year, including monthly
supplements.
WHEAT & COTTON The Daily Commodity letter advised selling
May Wheat at $2.00 and said "Cover shorts and buy around 138." Send
42

The Brooklyn Standard Union of Brooklyn, New York, June 10, 1923. This
advertisement was published on the same date, with slight stylistic differences, in The
Plain Dealer of Cleveland, Ohio, and The Constitution of Atlanta, Georgia.

25

W. D. Gann on

for sample letters showing the remarkable record on Wheat this year.
Big moves are coming in Wheat and Cotton. Let me get you in at right
time. Daily Commodity Letter via Airplane, $20.00 per month. Grain
Forecast reduced to $75.00; Cotton Forecast, $125.00 for balance of
1925.
1924 Forecasts, testimonials and newspaper comments on my
accuracy mailed free. Ask for W. 4.
W. D. GANN
50 BROAD STREET,
NEW YORK, N.Y.43

Why You Haven't Made Money in Stocks

Because you did not Know the Master Time Factor and relation of
TIME to PRICE and VOLUME, which every investor and trader should
KNOW. You have bought WHEN you should have sold short.
HOW YOU CAN MAKE PROFITS
By studying and learning when to BUY and SELL according to
TIME, PRICE and VOLUME of Sales. Then you will trade on
Mathematical Science and no longer guess and gamble on hope. Begin
the New Year right, join my Classes in New York or Florida. Take my
Correspondence Course on Scientific Forecasting of Stocks and
Commodities. Learn my Master Factor and Trend Indicator and start
trading right. Only those who can qualify will be accepted. Write for
details and requirements.
W. D. GANN, 99 Wall St., New York, N. Y. 44
43
44

The Seattle Daily Times of Seattle, Washington, April 26, 1925.

The Tampa Tribune of Tampa, Florida, January 22, 1933.

26

THE MASTER TIME FACTOR

Stocks, Cotton, Wheat

We have persistently advised purchases of stocks, cotton, wheat,
rubber and other commodities because our study of basic conditions
indicate[s] a radical change for the better and our Cycle Theory and
mathematical Master Time Factor indicated uptrend. Business is getting
better and some stocks and commodities are behind the market and
should go higher in the near future. Send $15 for Tri-weekly Stock
Letter one month and get our selection of low-priced stocks to buy. Daily
Telegraph Service $30 monthly. Personal Service $60 per month. Triweekly Commodity Letter $15 per month.
"Truth of the Stock Tape and Wall Street Stock Selector" These
books give valuable trading rules: contain 41 charts: $6 prepaid.
For proof of our accuracy, send for our letters
issued early in March.
Ask for AP-100.
W D Gann Scientific Service, Inc.
99 Wall Street, New York, N.Y.45

WHEN TO SELL
To know the time to sell and secure profits is just as vital as to
know when to buy near bottoms. Our Service, based on a scientific,
mathematical Time Factor, enables us to tell when time cycles run out
and stocks make top. NEXT WEEK is very important. You will need
expert advice on what to do. Some low-priced stocks going higher while
some high-priced stocks react. Send $15 for Tri-weekly Letter one
month and get buying and selling indications, or send $30 for Daily
45

The Plain Dealer of Cleveland, Ohio, April 23, 1933.

27

W. D. Gann on

Telegraph Service. Special Personal Service $60 per month.

COTTON AND WHEAT: Money-making moves in these and other
commodities if you KNOW the right time to buy and sell. Commodity
Letter $15 monthly.
Proof of our accuracy free. Ask for MM-R3.
W. D. Gann Scientific Service, Inc.
99 Wall Street, New York, N. Y.46

BUYING TIME
The time for bottom of the next reaction in stocks will be very
important because certain stocks will be good buys for substantial
advances while other stocks will remain dull or rally very little. You
cannot determine buying days or select the best stocks to buy if you
depend on tips or guesswork. Our Mathematical, Scientific Master Time
Factor has stood the test and you can depend on it to call the next
buying time. Two low-priced stocks selling below 5 will soon be good to
buy for long pull profits. One high-priced industrial will go very much
higher. Send $15 for one month's subscription to Tri-weekly Letter and
get this list of best stocks. Daily Telegraph Service, $30 monthly.
COTTON AND WHEAT: These and other commodities will continue
active and offer some good trading opportunities. We can give you next
buying dates and prices. Tri-weekly Commodity letter $15 monthly.
"WALL STREET STOCK SELECTOR" This book and "Truth of the
Stock Tape" combined contain 41 charts with practical trading rules
that will help you make a greater success in trading price $6. Money
back if not satisfactory.
Proof of accuracy free. Ask for MO-2
46

The Plain Dealer of Cleveland, Ohio, May 14, 1933.

28

THE MASTER TIME FACTOR

W. D. Gann Scientific Service, Inc.

99 Wall Street, New York, N. Y.47

WHEN TO SELL?
The Stock Market is boiling and we have had subscribers buying
stocks right along. The time will come to sell for a quick reaction and
with our Master Time Factor, based on Mathematical Science, we can
tell you when to take profits and buy again. Send $15 for Tri-weekly
Stock Letter one month or send $30 for Daily Telegraph Service one
month.
COTTON AND WHEAT: These and other commodities will continue
active and offer money making opportunities. We can help you to pick
the buying and selling points. Tri-weekly Commodity Letter, $15 per
month. Daily Telegraph Service, $30 per month. Personal Service, $60
per month.
Proof of our accuracy free. Ask for L-6
W. D. Gann Scientific Service, Inc.
99 Wall Street, New York, N. Y.48

STOCKS UP OR DOWN?
Will this advance continue for a long time or will the unexpected
happen and cause a sharp, sudden decline? Don't guess, gamble on
hope or follow tips. Get our scientific advice based on our Master Time
47
48

The Plain Dealer of Cleveland, Ohio, May 21, 1933.

The Plain Dealer of Cleveland, Ohio, May 28, 1933.

29

W. D. Gann on

Factor and let us steer you clear of pitfalls. Some stocks will go higher
while others react. You need our Selected List of stocks behind the
market.
6333 What does it mean? Send $15 for Tri-weekly Stock Letters,
one month, and we will tell you. Next Monday very important. Daily
Telegraph Service $30 monthly.
"WALL STREET STOCK SELECTOR" This book and "Truth of the
Stock Tape" combined contain 41 charts with practical trading rules
that will help you make a greater success in trading price $6.
Proof of accuracy free. Ask for J-10.
W. D. Gann Scientific Service, Inc.
99 Wall Street, New York, N.Y.49

Methods for Making Money in Stocks, Cotton and Grain

You lose money trading because you do not know the rules the
silent men of Wall Street use and the Master Time Factor and relation of
TIME to PRICE and VOLUME of sales, which every investor and trader
should KNOW. With these rules you will be with the trend and sell short
when the trend is down and buy when the trend is up.
YOU CAN MAKE PROFITS
By learning my Mechanical Method and Trend Indicator or my
Forecasting Method and Master Time Factor. When you trade on
Mathematical Science you will make profits. Why not stop guessing and
gambling on hope? Take my course of instruction and learn to trade,
according to rules in Stocks, Cotton and Grain. You can take the course
by Mail, in Classes, and Personal Instruction.
49

The Brooklyn Daily Eagle of Brooklyn, New York, June 4, 1933.

30

THE MASTER TIME FACTOR

Only those who meet requirements will be accepted. Will be in your

part of the country soon to teach Classes. Send for Certified
Accountant's report of profits made trading according to this method,
details and terms. Dept. M-9.
W. D. GANN FINANCIAL SCHOOL
99 Wall St., New York, N. Y.50

SCIENCE VS. GUESSWORK

If you followed statistics, tips or guesswork, you probably did not
buy stocks early in March, when our ads appeared all over the United
States headed, "Reconstruction and Recovery."51 The fastest advance in
years followed President Roosevelt's inauguration and our Master Time
50
51

The Times Picayune of New Orleans, Louisiana, June 8, 1933.

From The Dallas Morning News of Dallas, Texas, March 12, 1933:
RECONSTRUCTION RECOVERY

Never in the history of the United States has a President took office [sic] with the
country in such an unsettled state. I believe that President Roosevelt is the man of destiny
to lead us back to prosperity. History repeats and my study of Time Cycles indicate[s] that
within six months conditions will have greatly improved and we will look back on March 4th
as the date when the trend turned for the better. Now is the time for us all to have faith and
work together as we have in time of war and America will lead the world back to better
times.
Fortunes can be made by those who buy the right stocks and commodities, just as
they have been in previous panics. TRUTH OF THE STOCK TAPE, Wall Street Stock
Selector, and the Tunnel Thru the Air will give you practical rules for successful investment
trading. Price $6.00, prepaid. Money back if not satisfactory. What groups of stocks will be
future leaders mailed free.
Ask for 6-C.
W. D. GANN
99 Wall Street
New York.

31

W. D. Gann on

Factor forecast it.

If you gambled on hope, you probably did not sell out stocks last
Monday and go short because you did not know that a big smash was
coming, but we did, because the time cycle was up. 52 We told
subscribers the break would come this week. Send for copy of last
Monday's market letter and see for yourself.
The future holds big money-making opportunities if you KNOW the
right stocks to buy and sell at the right time. Why not stop guessing and
subscribe to our Service? 1933 Stock Forecast tells you when next high
and low prices will be reached; price reduced to $45 for balance of 1933.
Tri-weekly Stock Letter $15 per month. Daily Telegraph Service $30
monthly. Personal Service $60 per month.
COTTON AND WHEAT: These commodities will continue very active
and you can make money if you know the next buying date. Tri-weekly
Letter $15 per month. Daily Telegraph Service $30. 1933 Grain Forecast
$45. Cotton Forecast $45.
"WALL STREET STOCK SELECTOR" This book and "Truth of the
Stock Tape" combined contain 41 charts with practical trading rules
that will help you make a greater success. Price $6.
Proof of accuracy free. Ask for JL-147.

52

This advertisment appeared on a Tuesday. If Gann rushed this copy out, the
reference to "last Monday" means "yesterday," July 24, 1933. If by "last Monday" he
means "a week ago Monday," then the reference would be to July 17, 1933. Note Gann's
peculiar use of the term "the time cycle was up," the word "up" in this context
presumably meaning "finished," since the next move in the market was a sell-off. Gann
frequently speaks of a cycle being "up" in this manner, where we might instead expect
him to say that a new cycle was beginning. The emphasis that Gann gives to the END of a
cycle is striking. Consider, for example, the following: "When the time cycle is up, neither
Republican, Democrat, nor our good President Hoover can stem the tide. It is a natural
law. Action equals reaction in the opposite direction." Wall Street Stock Selector, 1930,
appendix "1929 Annual Stock Forecast," p. 17.

32

THE MASTER TIME FACTOR

W. D. Gann Scientific Service, Inc.

99 Wall St., New York N.Y.53

PROFIT-PAYING ADVICE
Money is made at critical times by having correct advice. We quote
from our market letter of July 18: "The day of reckoning is not far off.
The time is up for a sharp reaction and I am confident that it will come
before the end of this week. The short interest in the market is very
small. This makes the technical position very weak. Either sell out your
long stocks at the market or protect with close stop-loss orders."
Hundreds of people received this letter and can verify it. One subscriber
wrote: "Would like to let you know that the letters of the past few days
were worth the year's price as I made money, instead of losing, in this
crash as so many got panicky."
How much would this letter have been worth to you? It would have
saved your capital and helped you make big profits in the worst crash in
years. Our mathematical Master Time Factor forecast this break just as
it forecast March 1st [1933] for bottom for a big advance. 54 You can
depend on our scientific forecasts in future. Our 1933 Stock Forecast,
issued November 14, 1933, called July 17 for top of advance and July
21 as low of a sharp decline. The stock averages reached high July 17
and low July 21. Only Science can show such accurate results. Why not
stop guessing and gambling on hope? Give our Service a trial and
convince yourself that we can help you make money.
1933 Stock Forecast reduced to $45 for balance of 1933. Tri53
54

The Dallas Morning News of Dallas, Texas, July 25, 1933.

"On March 1, 1933, by the use of his Master Time Factor Mr. Gann forecast bottom
for stocks and commodities and advised buying for a big advance, as shown by the
market letters issued March 1 and 3 given below. This is another proof of the great value
of Mr. Gann's discovery of a Master Time Factor." Promotional booklet entitled "Scientific
Stock Forecasting or Large Profits on Small Risks," p. 9.

33

W. D. Gann on

weekly letter $15 per month. Daily Telegraph Service $30; Personal
Service $60 monthly. Cotton or Grain Forecast $45. Tri-weekly
Commodity Letter $15 month.
Proof of accuracy free. Ask for H-219.
W. D. Gann Scientific Service, Inc.
99 Wall St., New York, N.Y.55

PROFIT-PAYING ADVICE
Money is made at critical times by having correct advice. We quote
from our market letter of July 17: "The day of reckoning is not far off.
The time is up for a sharp reaction and I am confident that it will come
before the end of this week. The short interest in the market is very
small. This makes the technical position very weak. Either sell out your
long stocks at the market or protect with close stop loss orders."
Hundreds of people received this letter and can verify it. One subscriber
writes: "Would like to let you know that the letters of the past few days
were worth the year's price as I made money, instead of losing, in this
crash as so many got panicky."
How much would this letter have been worth to you? It would have
saved your capital and helped you make big profits in the worst crash in
years. Our mathematical Master Time Factor forecast this break just as
it forecast March 1st for bottom for a big advance. You can depend on
our scientific forecasts in future. Our 1933 Stock Forecast, issued
November 14, 1932, called July 17 for top of advance and July 21 as
low of a sharp decline. The stock averages reached high July 17 and low
July 21. Only Science can show such accurate results. Why not stop
guessing and gambling on hope? Give our Service a trial and convince
yourself that we can help you make money.
55

The Plain Dealer of Cleveland, Ohio, July 30, 1933.

34

THE MASTER TIME FACTOR

1933 Stock Forecast reduced to $45 for balance of 1933. Triweekly Letter $15 per month. Daily Telegraph Service $30; Personal
Service $60 monthly Cotton or Grain Forecast $45. Tri-weekly
Commodity Letter $15 per month.
Proof of accuracy free. Ask for J. L. 244.
W. D. Gann Scientific Service, Inc.
99 Wall Street, New York. N. Y.56

Stocks Fall in Fall?

Will stocks go up this Fall as most people expect or will they
decline? You can not make profits if you depend on guesswork. Why not
substitute our scientific service and let us tell you by our mathematical
Master Time Factor what is likely to happen? Many important events are
pending which will make stocks and commodities active soon. Send $15
for Tri-Weekly Stock Letter or $30 for Daily Telegraph Service.
COTTON AND WHEAT: Activity will start soon. There will be some
money-making opportunities if you KNOW WHEN to BUY and SELL. TriWeekly Commodity Letter $15 per month. Daily Telegraph Service $30.
"WALL STREET STOCK SELECTOR" This book and "Truth of
Stock Tape" combined contain 41 charts with practical trading rules
that will help you make a greater success price $6.
Proof of accuracy free. Ask for SE-12.
W. D. Gann Scientific Service, Inc.
99 Wall St., New York N.Y.57
56
57

The San Antonio Light of San Antonio, Texas, July 30, 1933.
The Dallas Morning News of Dallas, Texas, September 10, 1933.

35

W. D. Gann on

STOCK TREND 1934

Many important events in 1934 are likely to cause wide
fluctuations in active stocks. You will need expert scientific,
mathematical advice to prevent losses and help you make profits. With
our Forecast you can plan your market campaign ahead. This Forecast
is based on the cycle theory and our discovery of a mathematical time
factor that has proved remarkably accurate over a long period of years
and you can depend on it. One group of stocks will lead advances in
1934. Stock Forecast $100; with Triweekly Letter $200, per year.
Triweekly Letter alone $15 per month. 1934 Cotton, Grain, Rubber and
Silver Forecasts $100 each.
Proof of accuracy free Ask for DE-22
W. D. Gann Scientific Service, Inc.
99 Wall St., New York N.Y.58

STOCK MARKET METHODS

When you buy or sell stocks, cotton, wheat or other commodities,
you need to eliminate tips, guesswork and trading on hope. Every man
should have a practical trading plan that will enable him to SEE and
KNOW for himself, then he can act with confidence and make profits
instead of losses.
My mechanical method and trend indicator, and my forecasting
method, based on my discovery of a Master Time factor, have stood the
test of time. I have made big profits with them. You can learn my rules
and make a success.
58

The Dallas Morning News of Dallas, Texas, December 31, 1933.

36

THE MASTER TIME FACTOR

I have had over thirty years' experience in Wall Street, am author of

TRUTH OF THE STOCK TAPE and WALL STREET STOCK SELECTOR.
Will teach classes or give personal instruction for trading in stocks or
commodities. My mechanical method and trend indicator can be learned
in a short time by correspondence.
Write or call for certified public accounts report of profits made,
terms and details. Ask for R7.
W. D. GANN
710 FIRST NATIONAL BANK BLDG.
MIAMI, FLORIDA59

Trend Up Buy Stocks?

Stocks reached average lows on September 17. On September 19
we issued a very bullish letter and since then stocks have had a fair
advance. Many selected stocks are going higher as our Master Time
Factor indicates. Don't wait and buy stocks on top. Send $15 for Triweekly letter one month and get our list of Selected Stocks to Buy. 1934
Stock Forecast reduced to $25 for balance of 1934. Our stock letter of
Sept. 17 mailed free. Ask for R-6.
W. D. Gann Scientific Service, Inc.
99 Wall Street, New York, N. Y.60

War on Wheat-Cotton
History has always repeated in time of War, in the past, and wheat,
59
60

The Miami News of Miami, Florida, January 12, 1934.

The Plain Dealer of Cleveland, Ohio, September 30, 1934.

37

W. D. Gann on

cotton and other commodities have advanced sharply. 61 Wheat has

fluctuated 45c per bushel during the past three months. Cotton has
moved 200 points since August 30th. Greater money making
opportunities than these will occur if another war breaks out in Europe,
which is more than possible. Inflation in this country will cause
commodities to advance further than stocks. Our discovery of a Master
Time Factor enables us to tell WHEN extreme high and low prices will be
reached. You need expert service to protect you against losses.
Send $15 for one month's subscription to the Triweekly Commodity
Letter, and get in the next profit paying move. The Triweekly Stock
Letter, giving list of the best stocks to buy and sell, is $15 per month.
Write for terms on Personal and Telegraph Service. Ask for R-3.
W. D. Gann Scientific Service, Inc.
82 Wall Street, New York, N.Y.62

STOCKS TOP
You will need help soon if you have bought stocks. You will want to
know whether to sell out and go short or switch. Our Master Time
Factor which called bottom last March, will get you short of stocks for
big profits. Send $15 for Tri-weekly Letter one month with list of best
stocks to sell short. There is no time to lose send your subscription
now! Personal Service will keep you in 1 to 3 active stocks. Write for
details. Ask for U-10.

61

"I have figured out the repetition of each cycle when wars will come. I believe that
the wheat prices forecast coming wars. Through my study of the Bible, I have determined
the major and minor time factors which repeat in the history of nations, men and
markets." W. D. Gann, The Tunnel Thru the Air, p. 70.
62
The Dallas Morning News of Dallas, Texas, October 20, 1935.

38

THE MASTER TIME FACTOR

W. D. Gann Scientific Service, Inc.

88 Wall Street, New York, N. Y.63

A REAL BEAR MARKET

That is what we advertised and stocks have declined 10 to 40
points since our Master Time Factor called April 8th [1936] for time for
Bear Market to start. Who else gave such accurate advice? Our
subscribers have big profits. You may be long of stocks and holding on
and hoping. You need to know when a rally will come and how long this
bear market will last. Don't guess. Send $15 for Tri-Weekly Letter one
month and let us tell you what stocks to sell short.
NEW STOCK TREND DETECTOR On sale April 1st forecast a
big decline in stocks. This book gives practical rules for determining the
trend of stocks. Price $3.00.
Record of accuracy free. Ask for C-18.
W. D. Gann Scientific Service, Inc.
82 Wall Street, New York, N. Y.64

Time Tells on Stocks

When our Master Time Factor indicates stocks are top, they go
down despite good news. From all over the country people write us that
our Service was the only one that called April 8th [1936] as date for
decline to start, which proves that science beats statistics and
63
64

The Tampa Tribune of Tampa, Florida, February 23, 1936.

The Dallas Morning News of Dallas, Texas, May 3, 1936.

39

W. D. Gann on

guesswork. You need to know when next time period is up and what to
do with stocks you now hold. A Mystery Stock will go opposite the trend.
Delays may prove costly. Send $15 for one month's trial subscription
and get our list of profit-paying stocks.
NEW STOCK TREND DETECTOR on sale April 1st forecast a
big decline in stocks. This book gives practical rules for determining the
trend and tells why the Dow Theory is obsolete. Price $3.00.
Record of Accuracy free. Ask for [illegible]
W. D. Gann Scientific Service, Inc.
82 Wall Street, New York, N. Y.65

STOCKS BREAKS COMING?

Our Master Time Factor and Cycle Theory indicate a big decline in
stocks. Will the break come before Election or afterwards? That is what
every investor and trader should know to protect his capital and make
profits. You can depend on our 1936 Stock Forecast to give you the right
time to sell stocks. Price reduced to $40 for balance 1936. Tri-weekly
Letter giving best stocks to buy and sell, $15 monthly. There is no time
to lose mail your subscription now!
COTTON AND GRAIN Our Forecast called the big rise in Wheat,
Corn and Cotton. The commodities will continue very active and make a
wide range of fluctuation. Our Service will give you the right time to buy
and sell. 1936 Grain Forecast $40; Cotton Forecast $40; Tri-weekly
Commodity Letter $15 per month. Personal Service and Daily telegrams
$30 monthly. Ask for Booklet N-7.

65

The Plain Dealer of Cleveland, Ohio, May 10, 1936. The illegible portion was the
control letter and number to send with one's request.

40

THE MASTER TIME FACTOR

W. D. GANN SCIENTIFIC SERVICE INC.

82 Wall Street New York, N.Y.66

False Security Danger

The next decline in stocks will be caused by what most people do
not expect and cannot see. They think that cheap money and large
margins will protect them. This is false security which will cause losses.
We can tell by our Cycle Theory and Master Time Factor when the next
decline in stocks will start. You will protect your capital and make
profits by getting expert advice on the best stocks to buy and sell. Triweekly Letter $15 per month. 1936 Stock Forecast reduced to $40 for
balance of year. Personal Service on Part-of-Profit Plan, $25 monthly.
COTTON AND GRAIN will continue to offer money-making
opportunities if you know when to buy and sell. Tri-weekly Commodity
Letter $15 per month.
Booklet N-125 free.
W. D. Gann Scientific Service, Inc.
82 Wall Street, New York, N.Y.67

66

The New York Sun of New York, New York, July 18, 1936. Also published in The
Winnipeg Free Press of Winnipeg, Manitoba, Canada, July 18, 1936, in which the last
sentence read "Ask for Booklet N.10."; in The Dallas Morning News of Dallas, Texas, July
19, 1936, in which the last sentence read "Ask for Booklet N-21."; and in The Kansas City
Star of Kansas City, Kansas, July 19, 1936, in which the last sentence read: "Ask for
Booklet N-28."
67
The Plain Dealer of Cleveland, Ohio, August 2, 1936.

41

W. D. Gann on

Stocks Signs of Break

The stock market has given three signs of a break. Can you read
them and know when the decline will come? Our Master Time Factor
tells WHEN time comes to sell. Some stocks are going higher. We believe
one will go up 50 points while another will decline 50. You cannot tell
this from Averages. Profit-paying moves coming. Our Service will help
you catch them. Send $15. for Tri-weekly Letter one month and get
name of two best stocks and keep posted on active leaders. For details
1937 Forecast ask for V-16.
W. D. Gann Scientific Service, Inc.
82 Wall Street, New York, N.Y.68

1937 Boom or Panic?

Our Stock Forecast based on a Master Time Factor will be a
valuable guide in 1937. Some stocks will decline 25 to 50 points while
others advance. This scientific forecast will protect you against losses
and help you to make profits. 1937 Stock Forecast $100, or with Triweekly Letter for the year, $175. Tri-weekly Letter alone $15 per month.
1936 Stock Forecast free with one month's subscription.
Send $1 for 1936 Forecast and name of one stock that should go
up 25 points and one decline 25.
1937 Cotton and Grain Forecasts $100 each.
Proof of accuracy free. Ask for X-28.

68

The New York Sun of New York, New York, November 14, 1936.

42

THE MASTER TIME FACTOR

W. D. Gann Scientific Service, Inc.

82 Wall Street, New York, N. Y.69

Time Signals on Stocks

Our Master Time Factor has given two signals that a decline is
coming and when the third signal comes it will indicate a decline of 40
points in the Dow-Jones Industrial averages. You will need our scientific
service to protect you against losses and help you to make profits.
March will be critical for certain stocks. Try our Service and be
convinced! Special rate. Send $10 for Tri-weekly Letter and Selected List
of best stocks to sell short and best low-price ones to buy.
W. D. GANN & SON, INC.
82 Wall Street, New York, N. Y.70

Time Tells on Stocks

Again our Master Time Factor called Top on stocks in March and
we strongly advised selling short. This is a Bear Market. Many stocks
are going lower. If you are holding stocks you need expert scientific
advice. Don't guess and gamble on hope. Subscribe for our service and
let us tell you the right thing to do. Tri-Weekly Letter $15 per month.
COTTON AND GRAIN will have money-making moves. Next week
very important. Send $15 for Tri-weekly Commodity Letter.
69

The Plain Dealer of Cleveland, Ohio, December 6, 1936. The same advertisement
appeared in The Omaha World Herald of Omaha, Nebraska, on December 6, 1936, with
the following change to the last sentence: "Ask for X-24."
70
The Plain Dealer of Cleveland, Ohio, Feb. 21, 1937.

43

W. D. Gann on

Proof of accuracy free. Ask for H-27.

W. D. GANN & SON, Inc.,
82 Wall Street, New York, N. Y.71

Time to Buy Stocks!

In February we advertised that when the Third Signal was given
according to our Master Time Factor, the Dow-Jones averages would
decline 40 points. They are down 30 points from March 4. Will they go
down 60 before it is time to buy? Why guess and lose subscribe for
our scientific service and let it guide you right. If you are holding stocks
and hoping, you need to know what to do. Some stocks will decline 20
points more. WHEN the time comes to buy we will get you in the right
stocks. Rush $15 for Tri-weekly Letter one month. 1937 Stock Forecast
reduced to $50 for balance of year.
COTTON, GRAIN AND RUBBER will continue active and we can
help you catch money-making moves. Commodity Letter $15 monthly.
Proof of accuracy free. Ask for K-26.
W. D. GANN & SON, INC.,
82 Wall Street, New York, N.Y.72

STOCKS NEXT MOVE

We have kept subscribers short [since?] March 8 [1937]. Thursday
morning [June 3, 1937] [we covered our?] shorts and bought certain
71
72

The New York Sun of New York, New York, April 9, 1937.
The Times-Picayune of New Orleans, Louisiana, May 16, 1937.

44

THE MASTER TIME FACTOR

stocks. [You?] need to know the facts and follow [our?] Master Time
Factor, then you will [make?] profits. Our service has a record of
accuracy. Send $15 for Tri-weekly Letter [one?] month with list of best
stocks to buy. [...] let us prove it to you.
W. D. GANN & SON, INC.
82 Wall Street, New York, NY73

BREAK OR BOOM?
After Labor Day [Sept. 6, 1937] a big move in stocks will start, but
which way? There will be money-making moves both ways. Don't guess.
Our Master Time Factor, which said buy June 18 and sell August 14,
will keep you right. Next week very important. Send $15 for tri-weekly
letter one month and get our list of stocks for quick profits. Proof of
accuracy free. Ask for C-8.
W. D. GANN & SON, INC.
82 Wall Street New York74

Stock Decline Over?

After being short from August down we covered shorts and bought
stocks early Wednesday [Oct. 6, 1937]. How far will the advance go is
what you need to know and what stocks are best to buy. You can
depend on our Master Time Factor to get you out and short when the
rally is over. Send $15 for one month's subscription to our Tri-Weekly
Letter and get name of one best stock.
73

The Plain Dealer of Cleveland, Ohio, June 20, 1937. Advertisement truncated
because it appears at the edge of a binding; some guessing was required as to the text.
74
The Plain Dealer of Cleveland, Ohio, August 22, 1937.

45

W. D. Gann on

Proof of accuracy free. Ask for R-11

W. D. GANN & SON, INC.
82 Wall Street New York75

Time Factor
Right on Stocks
We bought stocks last Monday [Oct. 25, 1937] and wrote
subscribers there would be a last advance at the end of week. Again our
MASTER TIME FACTOR proved right. 76 Our 1937 Stock Forecast issued
in November 1936, said "There will be a panicky decline in the last half
of the year and the Dow Jones averages should decline 80 points,"
which they did from the high in March to October lows. This Forecast
would have protected you from losses and helped you make profits.
There will be another decline this year. Our 1937 Forecast will tell you
when. Send $10 for Forecast to end of year or send $15 for Tri-weekly
Letter one month with list of best stocks to buy and sell.
Proof of accuracy and comparison chart of Forecast free. Ask for F27.

75

The Omaha World Herald of Omaha, Nebraska, October 10, 1937. Also published
in The Pittsburgh Press of Pittsburgh, Pennsylvania, October 10, 1937, with the w in TriWeekly lower-cased and the last sentence reading: "Ask for R-14."
76
One of Mr. Gann's publicity brochures, apparently quoting a newspaper article,
states: "His forecast [for 1937] called for a sharp advance from October 15 to 30 and the
Dow-Jones average advanced 25 points from October 19 to 30." The article goes on to
say: "Mr. Gann was asked how it was possible to make such an accurate forecast one
year in advance. He stated that it was his own discovery of a mathematical master time
factor and cycle theory which enables him to tell when certain cycles recur and great
panics and booms take place. He said that the extent of an advance was determined by a
theory based on the law of averages and that under certain circumstances stocks decline
or advance about the same number of points." ("Learn Before You Lose," p. 11)

46

THE MASTER TIME FACTOR

W. D. GANN & SON, INC.

82 Wall Street, New York77

Stocks Up or Down 1938?

You should plan your investments for safety as well as profits. We
believe our 1938 Forecast based on our Cycle Theory and Master Time
Factor will prove a helpful guide to you as our 1937 Forecast did for
hundreds of investors. Our 1938 Forecast outlines events likely to affect
prices and tells when the recession in business should end. We have
selected one group of stocks that should lead in the next Bull market.
Price of 1938 stock Forecast $100, or with Tri-weekly Letter $200, per
year. COTTON and GRAIN Forecasts $100 each. Tri-weekly Stock Letter
$15 per month.
Comparison chart of 1937 Forecast and proof of accuracy free. Ask
for F-4
W. D. GANN & SON, INC.
82 Wall Street
New York78

Time to Buy Stocks

In March, 1937, we predicted a panic in stocks based on our
master time factor and cycle theory. The decline came with some stocks
down 75 to 100 points in one year. We believe the time has come to buy
77

The Brooklyn Daily Eagle of Brooklyn, New York, October 31, 1937. The same
advertisement appeared in The Winnipeg Free Press of Winnipeg, Manitoba, Canada, on
November 3, 1937, with the last sentence reading: "Ask for F-32."
78
The New York Sun, December 11, 1937.

47

W. D. Gann on

certain selected stocks of a group that should lead the next bull market.
We predict a change for the better in conditions during April. Send
$15.00 for one month's subscription to our tri-weekly letter and get our
special list of best stocks to buy.
W. D. GANN & SON, INC.
82 Wall Street
New York, N.Y.79

Time to Buy Stocks

Stocks reached average low May 27th. On May 29th our
advertisement appeared in the newspapers stating that it was time to
buy stocks and that the time would come in June. In our advice there
were no ifs, ands, buts, or guesswork. We strongly advised buying
stocks and said bottoms had been reached. This advice was based on
our Scientific Mathematical Master Time Factor which tells when time is
up for a big advance or decline. You can depend on our service to get
you out when stocks reach top. The trend is up. Some low priced stocks
are ready to go much higher. There will be one last buying opportunity
before another INFLATION MOVE STARTS. Don't miss it. Send $15 for
Tri-weekly Letter one month and get our selected list of stocks for new
leaders.
Proof of accuracy free. Ask for K-5.
W. D. GANN & SON, INC.
82 Wall Street New York80

79

The Miami News of Miami, Florida, April 3, 1938. Also published in the issue of
March 30, 1938.
80
The Pittsburgh Press of Pittsburgh, Pennsylvania, June 26, 1938.

48

THE MASTER TIME FACTOR

PRICE, TIME, VOLUME and VELOCITY

The movement of stock prices obeys a mathematical law of cycles
which can be forecast by the Master Time Factor Time is the most
important element. When time is up, volume starts and velocity
increases and prices move up or down. You will lose money if you guess
or gamble on hope. You can make money in stocks if you know the
rules, when to buy and sell. My Master Forecasting Method will teach
you how. This is a practical method with a proven record. A new
automatic trend indicator chart and F. F. F. method never taught before
cut down the amount of work and make it easy to use the method.
The method can be taught by correspondence but it is better to take
personal instruction if possible. Special summer rates to those who meet
my requirements Details free.
W. D. GANN, 82 Wall Street, New York City81

Sell & Switch?

In 1914-16 Bethlehem Steel advanced sharply to 700. Should it
now be held after a rise of over 40 points? Or should profit be taken in
the Steels and certain other war stocks for switching to groups just
moving into stronger position? This profitable market can also be
dangerous particularly if you don't buy and sell the right stocks. Now is
the time to get competent accurate advice. Our record of accuracy
extends through the immediate past and for over 20 years. Stock Letters
contain list of best stocks to buy including LOW PRICED STOCKS.
Weekly Stock Letter only $6 per month. Tri-weekly Stock Letter $15 per
month. Send your check. This is the time to act.
81

The Milwaukee Journal of Milwaukee, Wisconsin, July 3, 1938.

49

W. D. Gann on

W. D. GANN & SON, Inc.

82 Wall Street New York82

Stocks Still Lower?

How far can this decline go? Is a major bottom near or distant?
Why go through 1940 blindfolded. Our Master Time Factor will answer
these questions and keep you with the trend just as it is doing for
present subscribers. 1940 Stock Forecast, with monthly supplements,
including definite buying and selling advice $100.00. 1940 Grain
Forecast $75. Tri-Weekly Stock Letter $15 per month.
Proof of accuracy, including recent markets free. Ask for D-4.
W. D. GANN & SON, Inc.
82 Wall Street New York83

War Panic Coming?

The time of guessing and hoping is passed. Now is the time to
KNOW! Let our Master Time Factor which predicted the complete
Bear year of 1937 and Bull moves of 1938 and 1939 help you solve
this critical market. This is the most important point in the market of
the whole year. Our service can easily be worth 100 times its cost in
what it will save you much less what it can make for you. It is
realistic and definite. Best stocks to Buy or Sell are given. 1940 Stock
Forecast, including monthly supplements and special letters reduced
to $50.00. Tri-weekly Letter $15 per month but don't put off
subscribing, be safe not sorry.
82
83

The Cleveland Plain Dealer of Cleveland, Ohio, Sept. 17, 1939.

The New York Sun of New York, New York, Jan. 12, 1940.

50

THE MASTER TIME FACTOR

W. D. GANN & SON, Inc.

82 Wall Street, New York84

BUY BEST
PEACE STOCKS
Many stocks have discounted peace and will decline. Others have
yet to discount peace prosperity. Our Master Time factor which has
proved reliable at Critical periods in the past will tell you the time to
Buy the best Stocks. Send $6.00 for one month's trial to Weekly Letter
and get our Selected list.
MORE PROFITS IN GRAINS. Will peace bring inflation or deflation
in Commodities? Profits can be made quickly if you KNOW the right time
to Buy and Sell. Tri-weekly Commodity letter Will give you profit-paying
advice. One Month's Subscription rate $15.00. Act now before the big
move starts.
W. D. GANN & SON, INC.,
82 Wall St., New York, N. Y.85

PROTECT YOUR CAPITAL & PROFITS

We warned you in recent ads that you needed to protect your
capital and your profits and said that many stocks had given danger
signals. The market has proven that our Master Time Factor was right.
Do you know what to do now, hold on and hope, or sell out? It does not
pay to guess. Over forty years of experience will help you at this critical
84
85

The Pittsburgh Press of Pittsburgh, Pennsylvania, May 12, 1940.

The Boston Herald of Boston, Massachusetts, August 19, 1945. Also published in
The Times-Picayune of New Orleans, Louisiana, on the same date.

51

W. D. Gann on

time. Weekly Stock Letter, $6.00 per month, or three months for $17.00.
Write for details about personal service. No discretionary accounts
handled. Ask for G-6.
W. D. GANN & SON, Inc.
82 Wall St., New York 5, N.Y.86

86

The Pittsburgh Press of Pittsburgh, Pennsylvania, July 28, 1946.

52