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Logical Fallacy Project

The advertisement uses logical fallacies and misleading tactics to promote a new product called Peripheral Sight Enhancers. It claims the product can improve peripheral vision and flatter any face shape, though it provides no evidence. It also implies the product will lead to more attention, but the connection is not logically supported. Imagery and fonts aim to position the product as luxurious for upper classes. In reality, the product only enhances frontal distraction and the analysis exposes the advertisement's flawed reasoning.

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194 views

Logical Fallacy Project

The advertisement uses logical fallacies and misleading tactics to promote a new product called Peripheral Sight Enhancers. It claims the product can improve peripheral vision and flatter any face shape, though it provides no evidence. It also implies the product will lead to more attention, but the connection is not logically supported. Imagery and fonts aim to position the product as luxurious for upper classes. In reality, the product only enhances frontal distraction and the analysis exposes the advertisement's flawed reasoning.

Uploaded by

api-305336597
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Self-Evident Truth

Emma Pearce and Cenna Papola

Proceeding from an unwarranted assumption to a foregone conclusion


(includes folk sayings, such as Time is money).

There are many


possible meanings
here, for example, two
people becoming one
(marriage) or two
rings becoming one
(engagement and
wedding bands).

The organic
shapes
symbolize a
real,
elemental
relationship.
The typography
shouts elegance
and the
specialness of a
relationship and
ring.

This shows that


the ring binds the
marriage and the
two people
together. Love is
directly
corresponding to
the value of the
ring.
The
combination of
blues, pinks,
and brown
creates a
pleasant
contrast. The
contrast
symbolizes two
different people
that coexist
perfectly.

Advertisement Analysis
The company, Martin Flyer, is reaching out to all soon-to-be brides and grooms, and vigorously convincing them
their love for their fiancee can only be shown through a large, expensive ring. The company uses an age-old method of
targeting specific people who will be weaker to resist the advertisments temptation. The romantic diction splattered
throughout the ad appeals to the pathos of loving couples or newly engaged pairs; the effect it has on the two individuals
of the relationship is intended to be different. The person purchasing the ring is often nervous, but with the use of
calming diction, the pressure of buying rings is suddenly put off their shoulders. They project their unshown emotions
onto the materialistic matter of an engagement, but the company reminds them that this product is solely for the purpose
of becoming one with their beloved partner. For the partner receiving the ring, the experience is one of excitement,
shock, and sometimes anxiety. Again, the slogan gives reassurance and encouragement to both sides of the relationship.
Visually, the ad marks a clear and attention grabbing appearance of its intended audience and its product. The color
scheme of warm, romantic tones conveys a sense of comfort and passion. The ring encircling the embracing couple
further enhances the notion that Martin Flyers rings possess a permanent binding quality that will be reflected upon the
relationship of the partners. Martin Flyer is not selling rings, but emotions. However, through all of the amorous
messages, self-evident truth is presented via the assumption of the rings fitting perfectly together on the third finger;
therefore, the ring, and marriage, will fit perfectly into a couples life. When compromise is necessary to achieve
balance, finding a perfect engagement ring needs to be thoroughly thought through, and Martin Flyer promises their
rings will click into place. With their perfected rings, the couple can finally settle down and become one.

A self-evident truth is being


used because, based on facts
and logic, it is stating
something that most can say is
true.
This quote uses Logos to
express the message:
climate change is a
problem.

As the worlds population grows and the standard of living


improves, we will produce more greenhouse gases, more pollution
(Safian, 2015-2016).
Safian uses this example to
enhance his main point of how
climate change is affecting us.

The positive examples of


population growth and a higher
standard of living is directly
contrasted with the darker
implications of greenhouse
gasses and pollution. Safian
presents these issues as
inseparable and unavoidable, for
that is how Elon Musk sees them.

Text Analysis
In this passage from Fast Company magazine, Robert Safian speaks to the cultured men and women of Elon Musks ideas for climate
change. His ideas have been expressed through his enterprises such as Tesla, SpaceX, and SolarCity, which are all names that Safians
readers have heard of. Musk knows there will be no action taken unless the government sees climate change as a crisis. He believes
there is a market-based solution and finding the solution has been his goal. Musk wishes to exploit the problem of the existing car
batteries which is, they suck. ...Musk not only wants to build a bigger business, but also inspire us to address our biggest challenges
says Safian. Safian does not explain what these challenges are, giving the reader the freedom to fill in the blank. Is it the amount of
pollution we personally create, or maybe the idea that we have never tried to help the cause for creating a cleaner Earth. Refreshingly,
Safian does not try and cram a book full of information down his readers throats. Instead, he simply specifies the main points that he is
intending his reader to absorb. By using a self-evident truth, Safian is bluntly stating the obvious, supporting his purpose which is to
portray Elon Musks views on climate change. Musks view is also blunt because he believes it is a crisis and thinks that the modern day
vehicle, for example, sucks and is part of the problem.

Ce

No longer is your peripheral sight forced to remain a blur. With its


unique frame and its ability to flatter any face shape, Peripheral
Sight EnhancersCe are perfect for everybody. After wearing these
lenses for just a few days, all of our customers noticed more attention
turned to them. Many people wear commonplace glasses to improve
blurry vision, so everyone should wear Peripheral Sight EnhancersCe
to improve the blurred sight at the edge of vision.*

*Prescription lenses sold separately.

With this sentence we


chose to make use of
overgeneralization.
We have no supporting
evidence for our claim
of the ability to flatter
any face shape, and we
conclude that our
product is perfect for
everybody.
The application of Post
Hoc Ergo Propter Hoc
in this sentence shows a
misstep in logic. Of
course, our company
will assume, and would
like possible consumers
to assume, it is because
of the beautiful glasses
people get more
attention, but there
could be many reasons
for an increase in
attention.

The double lines


on the edge of the
advertisement
symbolize the
peripherals at the
edge of our field
of vision. The
lines appear
blurry if they are
not specifically
being viewed.

Ce

No longer is your peripheral sight forced to remain a blur With its


unique frame and its ability to flatter any face shape, Peripheral Sight
EnhancersCe are perfect for everybody. After wearing these lenses for
just a few days, all of our customers noticed more attention turned to
them. Many people wear commonplace glasses to improve blurry vision,
so everyone should wear Peripheral Sight EnhancersCe to improve the
blurred sight at the edge of vision.*

*Prescription lenses sold separately.

As we compare the visually


impaired to normal vision, we use a
false analogy. By comparing blurry
vision to peripheral vision, we are
presenting two problems that are
similar enough to be said in the
same sentence,but too different to
be compared to each other.

Our fonts we chose are elegant


and luxurious. Purple,
commonly used as the color of
kings and wealth, also helps
confirm gracefulness. This
subconsciously plants in the
consumers brain the idea that
our peripheral glasses are only
made for the upper classes.

The obvious beauty


of the model and the
neatness of her
chosen hairstyle
reflects the beauty
and neatness of our
product.

Analysis
In our advertisement, we are displaying the all new Peripheral Sight EnhancersCe. No one has perfect peripheral vision, so we
thought that the sides of your eyes deserve some help as well. Also, the lightweight bar that covers your frontal view only enhances your
peripheral vision by taking away the distraction of whats in front of you. We are targeting a more sophisticated person, one who cares
deeply for high fashion and praise. Our mission is to create a colt brand in order to start a peripheral revolution. Throughout our
advertisement we have used overgeneralization to convince the consumer that our product will enhance their beauty, we have used Post
Hoc Ergo Propter Hoc to target the person who strives for praise, and finally, we have used a false analogy to help support the products
usefulness. Our clever use of the color purple and cursive indicates the product was made for royals or upper-class folk. In addition, we
used the blue border on the left and right sides of the ad to reflect our peripheral field of vision. If you are not focusing on the lines, they
appear blurred. The color blue symbolizes cleanliness and confidence, inducing wealthy and calm feelings on our customers while
wearing our product. Finally, our model is portraying the type of person who we would like to see wearing the Peripheral Sight
EnhancersCe: elegant, pristine, and sophisticated.

Works cited
Denton, Stephen. "The End of Evident." Woodland Park Community Church. N.p., 29 July 2015. Web. 10 Mar. 2016.

Josh, Richard. "Designer Engagement Rings & Wedding Bands | Martin Flyer | FlyerFit." Designer Engagement Rings & Wedding
Bands. Martin Flyer, 2006. Web. 9 Mar. 2016.

Safian, Robert. "Elon Musk Will Inspire." Fast Company Dec.-Jan. 2015-2016: 16. Print.

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