Scribd
Upload
79 views32 pages

Group Members: - Shum Wen Jun - Tan Wei Sen - Kennett Lim Roong Xiang - Daphne Chiam Yu Dee - Khoo Yung Keat - Jeff Tan - Wong Lok Xuan - See Wen Han

This document provides information about two Bak Kut Teh restaurants - Restoran Chuan Klang Bak Kut Teh and Restoran NHK Bak Kut Teh. Both restaurants have been operating for 6-8 years and have one location each. They face competition from several other Bak Kut Teh restaurants in their areas. Their strategies to compete include maintaining fresh ingredients and good customer service. While they both serve Bak Kut Teh, their business hours and number of competitors differ.

Uploaded by

Shum Wen Jun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
79 views32 pages

Group Members: - Shum Wen Jun - Tan Wei Sen - Kennett Lim Roong Xiang - Daphne Chiam Yu Dee - Khoo Yung Keat - Jeff Tan - Wong Lok Xuan - See Wen Han

This document provides information about two Bak Kut Teh restaurants - Restoran Chuan Klang Bak Kut Teh and Restoran NHK Bak Kut Teh. Both restaurants have been operating for 6-8 years and have one location each. They face competition from several other Bak Kut Teh restaurants in their areas. Their strategies to compete include maintaining fresh ingredients and good customer service. While they both serve Bak Kut Teh, their business hours and number of competitors differ.

Uploaded by

Shum Wen Jun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 32

GROUP MEMBERS :

SHUM WEN JUN


TAN WEI SEN
KENNETT LIM ROONG XIANG
DAPHNE CHIAM YU DEE
KHOO YUNG KEAT
JEFF TAN
WONG LOK XUAN
SEE WEN HAN

STARTED

YEARS

AGO
66, JALAN SS14/2.
SS14, 47500 SUBANG
JAYA, SELANGOR,
MALAYSIA.

NO BRANCHES
6 EMPLOYEES

DRY / SOUP BAK KUT


TEH

OPEN EVERY DAY FROM


10 A.M TO 11 P.M.
15 TABLES :
3 HUGE TABLES FOR 6 10
PEOPLE.
12 SMALL TABLES FOR 1 5
PEOPLE.

IN WEEKDAYS, THE BUSINESS IS NOT


CONSTANT

BUT

THE RESTAURANT WILL GET FULL


DURING THE DINNER TIME ON
SATURDAY & SUNDAY.

FOUNDER IS
MR.CHUAN

BUSINESSMAN THAT APPOINTED


IVY CHOY TO MANAGE THE
RESTAURANT.

STARTED A SMALL COFFEE SHOP AND THEN SLOWLY


INVEST IN OTHER RESTAURANTS. BECAUSE KNOWING
SS14 IS A HOTSPOT FOR FOODIES AND SURROUNDED
BY RESIDENTIAL AREAS WHICH IS SS17 & SS18.

HE HAS BEEN IN THE FOOD AND BEVERAGE


BUSINESS FOR QUITE A LONG TIME.

HE HAS HIS OWNS A FEW RESTAURANT


INCLUDING HAR MEE RESTAURANT, AN
ECONOMY RICE RESTAURANT AND A FEW
TRADITIONAL COFFEE SHOPS IN THE SUBANG
JAYA AND PETALING JAYA AREA.

ALL THE SHOPS ARE RENTED INCLUDING


THE BAK KUT THE RESTAURANT.

IVY CHOY BEFORE WORKING WITH MR.CHUAN

SHE HAS HER OWNS A BAK KUT TEH STALL IN A


COFFEE SHOP IN PETALING JAYA.

SHE LEARNT HOW TO COOK BAK KUT THE


FROM HER UNCLE AND HELPED HIM IN HIS
STALL BACK IN KLANG.

MR.CHUAN WAS A REGULAR CUSTOMER AND LIKED HER


COOKING AND ASKED HER IF SHE WANTED TO
COLLABORATE WITH HIM TO OPEN A RESTAURANT IN
SUBNAG JAYA INSTEAD OF THE COMPETITIVE IN KLANG.

SHE STILL COOKS BAK KUT TEH BY


HERSELF IN EVERY MORNING.

SINCE SHE TRAINED AS A FOREIGN


WORKER TO COOK THE RICE AND SIDE
DISHES.

SHE AGREED.

NEW
STOVES
RENOVATED AND
UPGRADED THEIR
KITCHEN 3 YEARS AGO
THE RESTAURANTS SIGN
BOARDS HAVE BEEN
CHANGED ONLY A YEAR
AGO.

COMPARATIVE
ANALYSIS

WHO ARE THEIR COMPETITORS ?

Competitors of

Restoran Chuan Klang Bak Kut Teh

Ming Siang
Bak Kut Teh Restaurant

Yu Kee
Bak Kut Teh
Restaurant

MARKET NATURE :
PERFECTLY COMPETITIVE
Da De
Bak Kut Teh Restaurant

Ming Siang
Bak Kut Teh Restaurant
Instead of serving Bak Kut Teh they also served curry fish head to the
customer.
Their curry fish head are very famous in Subang Jaya.

Customer :
Satisfacti
on

Yu Kee
Bak Kut Teh Restaurant
The first Bak Kut Teh restaurant opened on that street.
This restaurant got twelve-years history.

Customer :
Satisfacti
on

Da De
Bak Kut Teh Restaurant
This restaurant was just newly furnished
The new chairs and tables are very comfortable.

Customer :
Satisfacti
on

WHAT STRATEGIES ARE EMPLOYED TO


COMPETE WITH THE COMPETITORS?

Make sure the customer are cared

The shop runs efficiently

WHAT ARE THE OBSTACLES FACED BY


THEM ( CHUAN KLANG BAK KUT TEH)?

There is total 6
Bak Kut Teh
Restaurant
along the
street.

STARTED

YEARS

AGO

FOR FAMILY DAILY


EXPENSES.

20, JALAN JAMBU


MELAKA 2 JINJANG
SELATAN, KEPONG,
52000 KUALA
LUMPUR.

BAK KUT TEH

MAJORITY OF THE
CUSTOMERS IS
CHINESE PEOPLE.

FOUNDER IS MR.
CHUA KIM HAI.

AROUND 15K 20K TO


START THE BUSINESS.

1 STORE

BUSINESS ANNUAL
REVENUE IS ABOUT
200K 220K.

CHANGE 5 TIMES,
BECOMING WORST.

HAVE TO LEARN HOW TO


COOK
THE DELICIOUS OF BAK
KUT TEH.

THE COMPETITORS ARE


MAMAK AND NIGHT
MARKET.
STRATEGY THEY USED ARE:
~ MORE CHOICE
~ BETTER QUALITY
~ FRESH

HARD.
RECENTLY ITS TOO
MUCH
COMPETITORS.
MAKE SURE THE PORK
AND VEGETABLES ARE
FRESH AND
MAINTAIN THE BEST
QUALITY.

BRAISED CHICKEN FEET

WHO ARE THEIR COMPETITORS ?

Competitors of

Restoran NHK Bak Kut Teh

KA KA
Bak Kut Teh Restaurant

Hing Kee
Bak Kut Teh
Restaurant

MARKET NATURE :
PERFECTLY COMPETITIVE
Shun Fa
Bak Kut Teh Restaurant

Ka Ka
Bak Kut Teh Restaurant
Served Bak Kut Teh with marinated vegetables and braised pork feet.
Their Braised pork feet are very famous in Kepong.

Customer
Satisfaction

Hing Kee
Bak Kut Teh Restaurant
Instead of serving Bak Kut Teh they also served steamed fish to the customer.
Their steamed fish are very famous in Kepong.

Customer
Satisfaction

Shun Fa
Bak Kut Teh Restaurant
Instead of cooking using gas , they use charcoal.
Their Bak Kut Teh taste is different.

Customer
Satisfaction

WHAT STRATEGIES ARE EMPLOYED TO


COMPETE WITH THE COMPETITORS?

More variety of food

Using fresh ingredients

WHAT ARE THE SIMILARITIES AND


DIFFERENCES ?

DIFFERENCES
Chuan Bak Kut Teh
Restaurant

NHK Bak Kut Teh


Restaurant

Morning until
Night

Night only
Business Time

Five

Nine
No. of
Competitors

SIMILARITIES

Food

Owner

Bak Kut Teh

One Owner

No. of
Branches

One

You might also like