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STC Business Model Canvas

The document outlines the 9 building blocks of a business model canvas: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block is defined and examples of types within each block are provided. The canvas is used to visualize the different components of a business model and their interactions.

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Ahsan Sayeed Nabeel Depro
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© © All Rights Reserved
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460 views

STC Business Model Canvas

The document outlines the 9 building blocks of a business model canvas: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block is defined and examples of types within each block are provided. The canvas is used to visualize the different components of a business model and their interactions.

Uploaded by

Ahsan Sayeed Nabeel Depro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Based on

Business Model
Generation
by
Alexander
Osterwalder

The Business Model Canvas

9 Building Blocks Of A Business Model

Customer Segments

the different groups of people or


organizations an enterprise aims
to reach and serve

For whom are we creating value?


Who are our most important
customers?

Customer Segment Types

Mass market
Niche market
Segmented market
Diversified market
Multi-sided platforms

Value Proposition

Value Proposition

The bundle of products and


services that create value for
a specific Customer Segment

Value Proposition

What value do we deliver to the


customer?
Which one of our customers
problems are we helping to solve?
What bundles of products and
services are we offering to each
Customer Segment?

Elements Of Value Proposition

Newness
Performance
Customization
Getting the job done
Design
Brand/status

Elements Of Value Proposition

Price
Cost reduction
Risk reduction
Accessibility
Convenience/usability

Channels

Channels

How a company
communicates with and
reaches its Customer
Segments to deliver a
Value Proposition

Channels

Through which Channels do our


CS want to be reached?
Which channels work best?
Which ones are most costefficient?
How are we integrating them with
customer routines?

Channels Types

Sales force
Web sales
Own stores
Partner stores
Wholesaler

Customer Relations

Customer Relations

Describes the types of


relationships a company
establishes with specific
Customer Segments

Customer Relations

What type of relationship do


we establish and maintain
with CS?
How costly are they?
How are they integrated with
the rest of our business
model?

Customer Relations Types

Personal assistance
Dedicated personal assistance
Self-service
Automated services
Communities
Co-creation

Revenue Streams

Revenue Streams

The cash a company


generates from each
Customer Segment (costs
must be subtracted from
revenues to create earnings)

Revenue Streams

For what value are our


customers really willing to pay?
For what do they currently
pay?
How are they currently paying?
How much does each RS
contribute to overall revenues?

Revenue Streams Types

Asset sale
Usage fee
Subscription fees
Lending/Renting/Leasing
Licensing
Brokerage fees
Advertising

Key Resources

Key Resources

The most important assets


required to make a business
model work

Key Resources

What Key Resources do our


Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?

Key Resources Types

Physical
Intellectual
Human
Financial

Key Activities

Key Activities

The most important things a


company must do to make its
business model work

Key Activities

What Key Activities do our


Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?

Key Activities Types

Production
Problem solving
Platform/network

Key Partnerships

Key Partnerships

The network of suppliers and


partners that make the
business model work

Key Partnerships

Who are our Key Partners?


Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?

Partnership Types

Strategic alliances
between
non-competitors
Coopetition: strategic
partnerships between
competitors
Joint ventures to develop new
businesses
Buyer-supplier relationships to
assure reliable supplies

Motivations For Creating Partnerships

Optimization and economy


of scale
Reduction of risk and
uncertainty
Acquisition of particular
resources and activities

Cost Structure

Cost Structure

All costs incurred to operate a


business model

Cost Structure

What are the most important


costs inherent in our business
model?
Which Key Resources are
most expensive?
Which Key Activities are most
expensive?

Cost Structure Types

Cost-driven
Value-driven
Fixed costs
Variable costs
Economies of scale
Economies of scope

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