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Trying To Grasp The Intangible

This document discusses the shift from tangible to intangible assets driving a company's market value. While tangible assets made up 62% of market value in 1982, by 1992 that number dropped to only 38% as intangible assets like intellectual property, brand reputation, and employee knowledge became more important. The document suggests companies must allocate resources to develop and leverage both tangible and intangible assets.

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kkv_phani_varma5396
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© Attribution Non-Commercial (BY-NC)
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51 views

Trying To Grasp The Intangible

This document discusses the shift from tangible to intangible assets driving a company's market value. While tangible assets made up 62% of market value in 1982, by 1992 that number dropped to only 38% as intangible assets like intellectual property, brand reputation, and employee knowledge became more important. The document suggests companies must allocate resources to develop and leverage both tangible and intangible assets.

Uploaded by

kkv_phani_varma5396
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Trying To Grasp The

Intangible
Group 8
Introduction
• Tangible Assets
• Intangible Assets
• In 1982 , 62% were tangible assets of the
company’s market value
• 10 years later only 38% were only tangible
assets
• Allocating resources –internally and
externally.

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