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Marketing 1

This document outlines 6 concepts related to a company's orientation towards marketing: the production, product, selling, marketing, customer, and societal marketing concepts. It provides a high-level overview of different philosophies companies can take when developing marketing strategies.

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ambrosialnectar
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20 views1 page

Marketing 1

This document outlines 6 concepts related to a company's orientation towards marketing: the production, product, selling, marketing, customer, and societal marketing concepts. It provides a high-level overview of different philosophies companies can take when developing marketing strategies.

Uploaded by

ambrosialnectar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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COMPANY ORIENTATION TOWARDS

MARKETING

1. PRODUCTIOIN CONCEPT
2. PRODUCT CONCEPT
3. SELLING CONCEPT
4. MARKETING CONCEPT
5. CUSTOMER CONCEPT
6. SOCIETAL MARKETING CONCEPT

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