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w1 Lec Slides 2007

Tribal criers and barkers were the earliest forms of advertising, followed by Gutenberg's invention of movable type. More recently, electronic media has become a major platform for advertising. The document then discusses advertising creative and how it relates to academic theories of rhetoric, analytical systems, creativity, and strategic/creative advertising.

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Terry Flew
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65 views22 pages

w1 Lec Slides 2007

Tribal criers and barkers were the earliest forms of advertising, followed by Gutenberg's invention of movable type. More recently, electronic media has become a major platform for advertising. The document then discusses advertising creative and how it relates to academic theories of rhetoric, analytical systems, creativity, and strategic/creative advertising.

Uploaded by

Terry Flew
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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History

• TRIBAL MAN (criers and barkers)


• GUTEMBERG (Movable type)
• ELECTRONIC MEDIA

• 1908 First advertising course. John


Powell: first lecturer in advertising.
What is Advertising Creative?
How does Advertising Creative fit within academic theory ?
Rhetoric
you think
Analytical systems effectively
You critic

Creativity
You think
Strategic Advertising/Creative Advertising
The concept

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