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Key Questions To Ask When Analyzing Media Messages: Uthorship

This document outlines key questions to ask when analyzing media messages. It divides the questions into several categories: audience and authorship, messages and meanings, representations and reality, and credibility. The questions probe who created the message, who the target audience is, what techniques and content are used, possible interpretations, and the credibility of the information presented.

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164 views1 page

Key Questions To Ask When Analyzing Media Messages: Uthorship

This document outlines key questions to ask when analyzing media messages. It divides the questions into several categories: audience and authorship, messages and meanings, representations and reality, and credibility. The questions probe who created the message, who the target audience is, what techniques and content are used, possible interpretations, and the credibility of the information presented.

Uploaded by

rsevilla
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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KEY QUESTIONS

TO ASK WHEN ANALYZING MEDIA MESSAGES

Project Look Sharp (www.projectlooksharp.org)


Alliance for a Media Literate America (www.amlainfo.org)

AUTHORSHIP Who made this message?

Why was this made?


PURPOSE
Who is the target audience (and how do you know)?

AUDIENCE & ECONOMICS Who paid for this?


AUTHORSHIP

Who might benefit from this message?


IMPACT Who might be harmed by it?

Why might this message matter to me?

RESPONSE What kinds of actions might I take in response to this


message?

What is this about (and what makes you think that)?


CONTENT
What ideas, values, information, and/or points of view are
overt? Implied?

What is left out of this message that might be important to


MESSAGES & know?
MEANINGS
TECHNIQUES What techniques are used?

Why were those techniques used?


How do they communicate the message?

How might different people understand this message


INTER- differently?
PRETATIONS
What is my interpretation of this and what do I learn about
myself from my reaction or interpretation?

When was this made?


CONTEXT
Where or how was it shared with the public?
REPRESENTATIONS
& REALITY
Is this fact, opinion, or something else?

CREDIBILITY How credible is this (and what makes you think that)?

What are the sources of the information, ideas, or


assertions?

This document is an appendix to AMLA’s Core Principles of Media Literacy Education – www.AMLAinfo.org/coreprinciples

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