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Hyundai

Hyundai Motor Company was founded in 1967 and is headquartered in Seoul, South Korea. It operates the world's largest automobile manufacturing facility in Ulsan, South Korea, capable of producing 1.6 million vehicles annually. Hyundai has a strong domestic market and produces over 20 variants of passenger cars across six segments in India. It faces competition from other automakers but maintains strengths in production facilities, quality, and lower costs.

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8K views16 pages

Hyundai

Hyundai Motor Company was founded in 1967 and is headquartered in Seoul, South Korea. It operates the world's largest automobile manufacturing facility in Ulsan, South Korea, capable of producing 1.6 million vehicles annually. Hyundai has a strong domestic market and produces over 20 variants of passenger cars across six segments in India. It faces competition from other automakers but maintains strengths in production facilities, quality, and lower costs.

Uploaded by

pavaniprasad86
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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By..

PAVANI.AMMINENI
HISTORY
• The Hy un dai M otor Comp any was f ounded by Chung Ju-Yung
.It is a division of the Hyundai Kia Automotive Group, South Korea
's largest and the world's Sixth Largest Automaker.

• Hyundai Motor Company- 1967

• It is headquartered in Seoul, South Korea.

• In Ulsan, South Korea Hyundai operates the world's largest


integrated automobile manufacturing facility which is capable of
producing 1.6 million units annually.

• The Hyundai logo, a slanted, stylized 'H', is symbolic of two people


(the company and customer) shaking hands and its official global
tagline slogan is "Drive your way". Hyundai means "modernity" in
Korean.
VISION & MISSION
• Vision statement:
Our team
provides value for
your future.

• Mission Statement:
To pursue
excellence and
deliver cars that
inspire, so you can
live your life the
BENCH MARKS

 The Hyundai Verna has bagged some of the most prestigious awards
starting with the title of "Car of the Year 2007" by India's leading
automotive publication – Overdrive

 The “Best Mid-size Car of the Year” award by the NDTV Profit C&B
Awards 2007

 the “Best Value for Money Car” by the CNBC Auto car Auto awards

 ‘Performance Car of the Year 2007’ from Business Standard Motoring.

 HMIL has also been awarded the benchmark ISO 14001 certification for
its sustainable environment management practices
PRODUCTS OF HYUNDAI

• HMIL presently Indian


car market 20
variants of passenger
cars in six segments.
STRATEGIES

 Free service

 Customer Relations

 Parts delivery centers

 Warranty

 24 * 7 service
Types of customers
• Status minded

• Finance minded

• Technical minded

• Looks minded

• Mix of above
SWOT Analysis
Strengths
 Strong domestic market.

 Good quality

 Cheap labor costs

 Production facilities.

Weaknesses

 Design

 No luxury cars

 No innovations
SWOT Analysis
Opportunities
Cost Reduction

 diversification

 Cheaper cars

 European and African market

Threats
 Competitors from Germany, Japan.

 Threat from local companies.

 10yrs warranty in USA.


PORTER’S FIVE FORCES MODEL

NEW ENTRANTS SUBSTITUTE


PRODUCTS

COMPETITION

BARGAINING BARGAINING
POWER POWER
OF SUPPLIERS OF BUYERS
Threat of new entrants:
New entrants from china and Japan are always a
threat to the company, which may take away some of the
company's market share.

Bargaining power of suppliers:


some parts of the cars are supplied by some other
companies. these companies may bargain for a high price. The
bargaining power of suppliers is low and the manufacturer may
shift to some other supplier .

Bargaining power of buyers:


The bargaining power of buyers is high and the
buyer may shift to some other manufacturer if he is not satisfied
with the price .
Threat of substitutes:
This threat is not high as we do not have many
substitutes. This threat may be from metro trains and public
transport systems like buses.

Intense competition:
As there is high competition in this industry one
should increase their market share by taking away it form their
competitors.
RECOMMENDATIONS
• Improve the quality and appearance.

• Concentrate more on other markets like Asian


and African markets.

• Increase sponsorships and promote events.

• Add new cars to their product line and get into


luxury models.

• Get into hybrid cars.


LEARNINGS
• ABOUT THE AUTOMOTIVE INDUSTRY IN INDIA AND
ABROAD.

• ABOUT THE GROWING OF HYUNDAI MOTORS.

• TOP COMPETITORS IN PASSENGER CAR INDUSTRY.

• GROWTH STRATEGIES ADOPTED BY CAR COMPANIES.


Hyundai Motor India Limited

THANK YOU

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