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Paper ID (B0128) : BBA (601) (S05) (OLD) (Sem. - 6) Corporate Strategy

This document contains instructions and questions for an exam on corporate strategy. It is divided into two sections. Section A contains 15 short-answer questions, each worth 2 marks, for a total of 30 marks. Section B contains 9 long-answer questions, each worth 5 marks, for a total of 45 marks. The questions cover topics like defining strategy, forecasting techniques, mission, strategic advantage profile, external environmental factors, core competence, business tactics, strategic control, synergy, critical success factors, benchmarking, backward integration, SWOT analysis, strategic business units, corporate ethics, the strategic management process, features of a good corporate vision, value chain analysis, the BCG approach, reasons for retrenchment strategies, the

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37 views

Paper ID (B0128) : BBA (601) (S05) (OLD) (Sem. - 6) Corporate Strategy

This document contains instructions and questions for an exam on corporate strategy. It is divided into two sections. Section A contains 15 short-answer questions, each worth 2 marks, for a total of 30 marks. Section B contains 9 long-answer questions, each worth 5 marks, for a total of 45 marks. The questions cover topics like defining strategy, forecasting techniques, mission, strategic advantage profile, external environmental factors, core competence, business tactics, strategic control, synergy, critical success factors, benchmarking, backward integration, SWOT analysis, strategic business units, corporate ethics, the strategic management process, features of a good corporate vision, value chain analysis, the BCG approach, reasons for retrenchment strategies, the

Uploaded by

rraakesh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Roll No...........................

Total No. of Questions : 13] [Total No. of Pages : 02


Paper ID [B0128]
(Please fill this Paper ID in OMR Sheet)

BBA (601) (S05) (OLD) (Sem. - 6th)


CORPORATE STRATEGY

Time : 03 Hours Maximum Marks : 75


Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any Nine questions from Section - B.

Section - A
Q1) (15 × 2 = 30)

a) Define Strategy.
b) Name various forecasting techniques.
c) Define mission.
d) Strategic Advantage Profile.
e) Identify four important external environmental factors.
f) Core competence.
g) Business tactics.
h) Strategic control.
i) Define Synergy.
j) Critical Success Factors.
k) Define benchmarking.
l) What is backward integration?
m) SWOT
n) Define SBU
o) Corporate ethics.

D - 16 P.T.O.
Section - B
(9 × 5 = 45)
Q2) Outline the process of strategic management.

Q3) What are the features of a good corporate vision?

Q4) What is value chain analysis?

Q5) Discuss the BCG Approach to corporate analysis.

Q6) What are the various reasons a firm pursues a retrenchment strategy?

Q7) Highlight the role of top management in strategy formulation.

Q8) Explain GE matrix and its use.

Q9) Discuss the types of business level strategies.

Q10) Outline Porter’s Five Forces Model.

Q11) Explain the techniques of strategic evaluation and control.

Q12) Explain the methods of benchmarking.

Q13) Explain corporate culture and its role in behavioral implementation of strategy.

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D - 16 2

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