Welcome To The World of
Welcome To The World of
world of
WWW
Is it all about ???
• E-mailing
• Chatting
• Adventure and role playing games
• Information retrieval
Techniques of web advertising
• Banner ads
• Pay per click
• E-mail marketing
• Search engine optimization
Types of Web Advertisement
• Sidebar Ads
• Pop-Up and Pop-Under
• Floating Ads
• Unicast Ads
A typical Sidebar ad
A typical Pop up ad
A typical site with two pop-up ads that appear on top of the home page
A screenshot of a typical floating ad for a Norton product
A unicast ad
Online Advertising –
Advantages and Disadvantages
Advantages
• New communication possibilities
• Enables target marketing
• Capability to reach global audience
• New possibilities to perform traditional
marketing
• Give more information about the product
Disadvantages
• Measurement problem
• Audience characteristics
• Cost factor
• Potential for deception
• Lack of intrusiveness
Web advertising Channels
• Creating an Electrical Storefront
• Participating in Forums, Newsgroups
and Bulletin Boards
• Placing Advertisements Online
• Hiring an ad agency
• Using E-mail
Web Advertising program
process
• Developing and Managing an
Advertising Program
• The Web site itself
Developing and Managing an
Advertising Program
• Introduction
• Measurement: How should the results be evaluated?
• Advertising objectives
• How much can be spent?
• Message
• Medium
• Measure and Evaluate Performance
The Website itself
• Intel
• Novell
• Procter and Gamble
Miscellaneous Facts
• Advantage Online
• Following the U.S. example
Future Scope
• Website shakeout
• Advertising-content hybrid
• Maintain privacy
• Benefits customers
Conclusion
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