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Welcome To The World of

This document discusses online advertising techniques. It outlines various web advertising methods like banner ads, pay per click, email marketing and search engine optimization. It then describes types of web ads such as sidebar ads, pop-ups, floating ads and unicast ads. The document also covers the advantages and disadvantages of online advertising, channels for web advertising, and considerations for developing an advertising program and website. It concludes by discussing branding, testing, future trends, and facts about online advertising.

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Pankaj Dogra
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© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
41 views

Welcome To The World of

This document discusses online advertising techniques. It outlines various web advertising methods like banner ads, pay per click, email marketing and search engine optimization. It then describes types of web ads such as sidebar ads, pop-ups, floating ads and unicast ads. The document also covers the advantages and disadvantages of online advertising, channels for web advertising, and considerations for developing an advertising program and website. It concludes by discussing branding, testing, future trends, and facts about online advertising.

Uploaded by

Pankaj Dogra
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Welcome to the

world of
WWW
Is it all about ???
• E-mailing
• Chatting
• Adventure and role playing games
• Information retrieval
Techniques of web advertising

• Banner ads
• Pay per click
• E-mail marketing
• Search engine optimization
Types of Web Advertisement

• Sidebar Ads
• Pop-Up and Pop-Under
• Floating Ads
• Unicast Ads
A typical Sidebar ad
A typical Pop up ad
A typical site with two pop-up ads that appear on top of the home page
A screenshot of a typical floating ad for a Norton product
A unicast ad
Online Advertising –
Advantages and Disadvantages
Advantages
• New communication possibilities
• Enables target marketing
• Capability to reach global audience
• New possibilities to perform traditional
marketing
• Give more information about the product
Disadvantages

• Measurement problem
• Audience characteristics
• Cost factor
• Potential for deception
• Lack of intrusiveness
Web advertising Channels
• Creating an Electrical Storefront
• Participating in Forums, Newsgroups
and Bulletin Boards
• Placing Advertisements Online
• Hiring an ad agency
• Using E-mail
Web Advertising program
process
• Developing and Managing an
Advertising Program
• The Web site itself
Developing and Managing an
Advertising Program
• Introduction
• Measurement: How should the results be evaluated?
• Advertising objectives
• How much can be spent?
• Message
• Medium
• Measure and Evaluate Performance
The Website itself

• Web site Design


• Web Site Maintenance
Guiding Principles for
Advertising on the Web
REVENUE MODELS

• Cost per Impression (CPM)


• Cost per Click (CPC)
• Cost per Action (CPA)
1)Cost per lead
2)Cost per sale
Choosing Ads Wisely
Success with Online Advertising

• Branding not clicks is the issue


• Testing
• Poor clickthroughs, great Branding!!!
Branding not clicks is the issue

What experts are saying???


Testing
Survey it !!!
Poor clickthroughs, great Branding

• Intel
• Novell
• Procter and Gamble
Miscellaneous Facts

• Advantage Online
• Following the U.S. example
Future Scope

• Website shakeout
• Advertising-content hybrid
• Maintain privacy
• Benefits customers
Conclusion
Presented by:

Varun Abrol 37-MBA-06


Vishavjeet Singh 38-MBA-06
Sonali Raina 29-MBA-06
Daljeet Singh 06-MBA-06
Tanuj Gupta 35-MBA-06

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