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Presentation On Corporate Personality: Ratan Tata

Ratan Tata is an Indian businessman who is the chairman of Tata Group, India's largest conglomerate. He was born in 1937 in Mumbai to a wealthy Parsi family. After graduating from Cornell University with a degree in architecture, he joined the family business in 1962. As chairman, he has led the company's expansion globally and launched new initiatives including the Tata Nano, the world's cheapest car.

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Kunal Kumar
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83 views10 pages

Presentation On Corporate Personality: Ratan Tata

Ratan Tata is an Indian businessman who is the chairman of Tata Group, India's largest conglomerate. He was born in 1937 in Mumbai to a wealthy Parsi family. After graduating from Cornell University with a degree in architecture, he joined the family business in 1962. As chairman, he has led the company's expansion globally and launched new initiatives including the Tata Nano, the world's cheapest car.

Uploaded by

Kunal Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Presentation

on
corporate personality

Ratan Tata
Submitted to:- Kruti m’am

Submtted by:- Minal


Ratan Tata Biography

Name : Ratan Tata

Birth Name : Ratan Naval Tata

Date of Birth : December 28, 1937


 

Place of Birth : Bombay (Mumbai), India

Occupation : Businessman

Nationality : Indian
History
• Ratan Tata, actually Ratan Naval Tata, was
born on December 28, 1937, in Mumbai.
• He is the present Chairman of the Tata
Group, India's largest conglomerate
established by earlier generations of his
family.
• Ratan Tata was born into the wealthy and
famous Tata family of Mumbai.
• He was born to Soonoo & Naval Hormusji
Tata, a Gujarati-speaking Parsi family.
• Ratan is the the great grandson of Tata
group founder Jamsetji Tata.
• Ratan's childhood was troubled, his
parents separating in the mid-1940s, when
he was about seven and his younger
brother Jimmy was five.
• Ratan Tata's mother moved out and both
Ratan and his brother were raised by their
grandmother Lady Navajbai
Education
• He was schooled at the Campion School
in Mumbai. In 1962, after graduating from
Cornell University with a degree in
Architecture and Structural Engineering,
Ratan joined the family business.
• Ratan turned down a job offer from IBM,
following the advice of J.R.D. Tata, and
entered the family business.
Career
Ratan Tata joined the Tata Group in
December 1962, when he was sent to
Jamshedpur to work at Tata Steel. He worked
on the floor along with other blue-collar
employees, shovelling limestone and handling
s the blast furnace.
In 1971, Ratan was appointed the Director-in-
Charge of The National Radio & Electronics
Company Limited (Nelco), a company that was
in dire financial difficulty.
• Ratan Tata suggested that the company invest in
developing high-technology products, rather than
in consumer electronics.
• J.R.D. was reluctant due to the historical financial
performance of Nelco which had never even paid
regular dividends. Further, Nelco had 2% market
share in the consumer electronics market and a
loss margin of 40% of sales when Ratan took
over.
• Nonetheless, J. R. D. followed Ratan's
suggestions
Looks:
Numbers first.
Length – 3100mm
Width – 1500mm
Height – 1600mm
Wheelbase – 2230mm.
Ground Clearance – 180mm
Not so nano – the Tata Nano (the 1-lakh car)
Ratan Tata Trivia

• On January 10, 2008, Ratan Tata


launched 3 models of the one-lakh-
rupee (US $ 25,000) 'peoples car',
officially called the "TATA Nano".

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