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Group - 4: Cobblers: Ajay Yadav, Bhanu Sharma, Harman Bacchal, Rajendra Dhaundiyal, Udit Jain

Cobblers: Ajay Yadav, Bhanu Sharma, Harman Bacchal, Rajendra Dhaundiyal, Udit Jain The group analyzed and compared the logos, brand ambassadors, ad campaigns, and brand visions of 5 major sports brands: Adidas, Reebok, Nike, Puma, and Fila. Each brand's logo and slogans represented key attributes like performance, innovation, and individuality. Brand ambassadors varied between sports and celebrity figures. The brands portrayed different personalities through their marketing including confidence, passion, and elite Italian sportsmanship.

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0% found this document useful (0 votes)
224 views13 pages

Group - 4: Cobblers: Ajay Yadav, Bhanu Sharma, Harman Bacchal, Rajendra Dhaundiyal, Udit Jain

Cobblers: Ajay Yadav, Bhanu Sharma, Harman Bacchal, Rajendra Dhaundiyal, Udit Jain The group analyzed and compared the logos, brand ambassadors, ad campaigns, and brand visions of 5 major sports brands: Adidas, Reebok, Nike, Puma, and Fila. Each brand's logo and slogans represented key attributes like performance, innovation, and individuality. Brand ambassadors varied between sports and celebrity figures. The brands portrayed different personalities through their marketing including confidence, passion, and elite Italian sportsmanship.

Uploaded by

vishishtbhanu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Group - 4

Cobblers: Ajay Yadav, Bhanu Sharma, Harman Bacchal, Rajendra Dhaundiyal, Udit Jain
Attribute/ Adidas Reebok Nike Puma Fila
Logo

Explanation The shape of 3 The VECTOR- The Nike SWOOSH- The PUMA, Last name of the
stripes on the Adidas represents the wing in the summarize the Italian brothers
Logo represents Performance famous statue of complete meaning who started Fila in
mountain, pointing the Greek Goddess of its products into 1911
out towards the of victory, Nike, a powerful identity
challenges that are source of - reliability &
seen ahead and inspiration for the competency.
goals that can be warriors.
achieved.
Brand India: Sachin India: Mahendra Singh India : Sania Mirza, India: Sourav India: None
Ambassador Tendulkar Dhoni, Rahul Dravid Dinesh Kartik Ganguly World: Bjon Borg,
(Sports) World: David World: Karoline Kluft World: Maria World: Usain Bolt, Svetlana
Becham, Ana Sharapova, Michael Alexis Thomson Kuznetsova, Kim
Ivanovic Jordan , Tiger Clijsters
Woods
Brand India: N/A India : Bipasha , Bani India : None India: None India: None
Ambassador World: N/A World: Scarlet World: Rihanna, World: Salma World: Danny Dyer,
(Non-Sports) Johansson, Bar Rafaeli, Eminem Hayek Paris Hilton, Joel
50 Cent Madden
Famous Ad “Performance at “I Am, What I Am’ “Just Do It” “Play for Life” “Past Forward”
Campaign Highest Level” “I am More”

Quest To improve every Products reflect To bring inspiration Synonymous with World’s elite Italian
athletes creativity and the and innovation to Fashion, Style, Sports Brand
performance desire to constantly every athlete. Sport got “Active engaged in sports
through innovation . challenge the status “Performance Lifestyle” as much for its
Got “Sports quo. “Making Fitness driven Style” sheer beauty as for
Individuality, Authenticity, Courage,

Visionary/Eccentric
(Have fun staying in shape)
I am more – for women,
a woman can perform
multidimensional roles & is
truly multifaceted,
Highlight-the extension of her
individuality beyond the stated
personality.

• Making Fitness Fun- Smile as you


sweat
• Relaxed
• Happy and contended, peace of
mind
• Cool and calm
Performance, Originality, Style,
Orderly,
Sincere, Sophisticated,
Clear
Sportsmanship
Team spirit
Collective
Young
Innovative
Energetic
Stylish

Male
Sporty, Atheletic and Fit
Self Confident – only one you compete with is
yourself - "Impossible is Nothing"
Competing and Winning
Young and Innovative
Energetic and Stylish
Reliable and Superior
Determined and Strong
Conservative and Collective
Elitist,
Exuberant,

Energetic
Colorful,
Passion Self belief Athletic Spontaneous
Stylish Confident Rebellious Unmistakable
Convincing
Innovative, Luxurious,
Attentive to detail,
Elite, Italian
• World’s elite Italian sports brand.
• Driven by design.
• Believe in enhancing the individual’s
performance, without hindering the natural
performance features of the body.
• View sport as an identity, not an activity.
• Engage in sport as much for its sheer beauty as we do for
the joy of participation.
• Celebrate the ideal that the majority of individuals
perform for an audience of one.
• Believe that the art of sport stretches us as human
beings—mentally, physically, spiritually, and
emotionally—leaving us better than we were when we
began.

Fila helps
individuals recognize their greatest
potential,
and enables them
to achieve ultimate fulfillment in the
pursuit of sport—
one person and one performance at a
time.
Athletic, Influential, Outgoing,
Fresh, Aggressive, Hi-Tech,
Retro-Cool, Futuristic
Air Jordon from Nike:
Michael Jordon has
overcome the acceleration
from gravity by the
application of his muscle
power in the vertical plane,
thus producing the
low altitude earth orbit

Born from Sports.


Don’t call it a
comeback, it was
always there
New Ad for Fila

Shoes representing the flickers of the pinball game, which comes inbuilt in MS-Windows. The
flickers controlled by your fingers help you throw the ball to various places, where you can earn
bonus, jackpots, life, and normal points. Both the flickers are equally important. Its primarily the
style in which you strike the ball with the flicker which earns you points.

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