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The What, Why, and How of

The document discusses social networking and why it is no longer optional for businesses. It describes social media as tools that combine social interaction and communication to create value. Social networking involves using social media to expand one's business and social contacts. The document explains that excuses for not using social networking are no longer valid, and that social media can be used for communication, customer engagement, community building, attracting new customers, improving reputation and branding, and building customer loyalty. It provides details on using LinkedIn, Twitter and Facebook for professional and business purposes.

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vinayak115
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17 views

The What, Why, and How of

The document discusses social networking and why it is no longer optional for businesses. It describes social media as tools that combine social interaction and communication to create value. Social networking involves using social media to expand one's business and social contacts. The document explains that excuses for not using social networking are no longer valid, and that social media can be used for communication, customer engagement, community building, attracting new customers, improving reputation and branding, and building customer loyalty. It provides details on using LinkedIn, Twitter and Facebook for professional and business purposes.

Uploaded by

vinayak115
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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The What, Why, and How of Social

Networking

By Vinayak Bhomkar
What’s It all About?

 Social Media
– Tools and technologies combined with social interaction
– Create communication and value.

 Social Networking
– The activities and use of social media.
– Expanding the number of one’s business and/or
– Social contacts by making connection with others.
Where are we?
Why It’s No Longer Optional

 Stop making excuses


– I don’t have the time.
– I don’t understand it.
– It is very addictive.
– It is distracting.
Why it should be?

 Communication.
 Engage with customers.
 Build your community.
 Attract new customers.
 Improve your reputation.
 Build your brand.
 Build customer loyalty.
How do we get Involved ?

Different tools
Linkedin

 Professional networking.
 80% of the companies use LI for recruiting.
 October 2009: 50 million members.
 Employers can list jobs and search for
potential candidates.
 Job seekers can review the profile of hiring
managers.

“The Linkedin Profile is future of the resume” - Washington Post


Profile Search on Google

Results are show on


the first page itself.
Online Resume
Twitter
 Micro blogging services.
 Messages sent and received are called as
“Tweets”.
 People following the authors are called followers.

Personal uses Business Uses


• Sharing news. • Brand building.
• Meeting new people. • Customer service.
• Building community. • Product/ service feedback.
• Real-time search. • Selling.
facebook
 Great way to keep with friends, relatives,
classmates, co-workers.
 50% of the active users use facebook everyday.
 Update your status.
 More of 300,000 businesses – one third of them
small businesses – have presence on facebook.
“What you say on the Internet, stays on the
internet.” Languages, pictures, private
Information. Potential (and Current) employers
are watching
Thank you!

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