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Prada (Compatibility Mode)

The document summarizes information about the luxury brand Prada. It discusses the origins of Prada in 1913 in Milan, Italy. It describes how Miuccia Prada took over the company in 1978 and helped expand it beyond luggage and leather goods into fashion accessories and ready-to-wear clothing lines. The document outlines some of Prada's major clothing and accessory lines, store locations, and clientele. It provides an overview of the company's present-day global scope and operations.

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Tanvi Mishra
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231 views

Prada (Compatibility Mode)

The document summarizes information about the luxury brand Prada. It discusses the origins of Prada in 1913 in Milan, Italy. It describes how Miuccia Prada took over the company in 1978 and helped expand it beyond luggage and leather goods into fashion accessories and ready-to-wear clothing lines. The document outlines some of Prada's major clothing and accessory lines, store locations, and clientele. It provides an overview of the company's present-day global scope and operations.

Uploaded by

Tanvi Mishra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 35

Presented By:

Tanvi Mishra
Objectives
 Introduction
 House of PRADA
 Biography
 Inspiration and Philosophy
 Lines : Miu Miu and Linea Rossa
 Clientele
 Boutiques and Megastore Locations
 Present Day Scenario
 Fall 2008 Collection
Introduction
Prada.

The name alone signifies


style and luxury,
designer handbags
and fabulous shoes.

Born nearly a century ago,


The House of Prada is recognized
worldwide for its simple and
elegant creations.
House of PRADA
Origin

• 1913 -
• Mario Prada designed and sold handbags, shoes,
trunks, and suitcases though two boutiques in
Milan, and had affluent clients across Europe and
the US.
• steamer trunks,
• Hartman luggage made in America,
• handbags from Austria,
• silver from London,
• crystal, tortoise, and
• shell accessories
Miuccia Bianche Prada
 Inherited the legacy in 1978

 Degree in Political Science, preparing for an acting


career

 belief that women are successful designers because


clothing today must express what many women deeply
feel

 In the 1980s Miuccia Prada, began to develop and


market an innovative line of fashion accessories
eventually followed by a line of ready-to-wear clothes
and footwear
Pret--e-Porter of 1980’s
Pret
 freedom of movement,
 freedom from definition,
 and freedom from constriction.

 Bohemians, the avant-garde, the beatniks had been


constant motifs in her designs.

 influenced by her own free-spirited personality.

 "her clothes don't necessarily have misfit connotations,


nor are particularly for young women, they're like
uniforms for the slightly disenfranchised."
"I believe that every form is an
archetype of the past."
 first to produce a practical, lightweight, nylon
backpack and other hand-held bags of the same
waterproof material.

 Black in colour.

 Disregarding season and occasion, the metal


stamped Prada logo and brilliant palette
combined tassels and leather trim
Patrizio Bertelli
 In their Milanese headquarters, Miuccia
Prada and her husband, business partner
Patrizio Bertelli, oversee all aspects of the
company.

 improved manufacturing techniques.


Miu Miu
 Named after her
 Targeting a much younger audience.
 Inspired by items in her own wardrobe closet,
bohemian inspiration,
 artsy-craftsy collection of patchwork and
 crocheted garments,
 saddle bags, and
 sheepskin jackets,
 clogs, and
 boots.
The Stores
Milano
Firenze
Paris
Rome
London
Kobe
Osaka
Fukuoko
Singapore
Honk Kong
Taipei
Tokyo
Linnea Rossa
 Prada Sport 'Linea Rossa‘

 Sunglasses

 Sneakers

 Shoes
Sport Sunglasses

Prada Patent Gradient Sneaker

Prada Linea Rossa


Vernice Slingback Wedge
Products
PRADA designs:
 Handbags
 Briefcases
 Apparel
 Belts
 Wallets
 Shoes
 Sunglasses
 Phones
for both Men &
Women
Women
dusty pink washed leather bowling bag

JACQUARD WEDGES

Prada Women’s Wallets Spring - Summer


2008 - COSMETIC CASE
MEN
Prada Men's Belts - Spring Summer 2008 -
LOGO JACQUARD

Prada Briefcases - Spring-Summer 2008 -


VELA SPORT

Prada Mens Shoes - FREE METAL


SNEAKER - Spring - Summer 2008
Prada Men’s Clothing Spring - Summer
2008

Prada Men’s Shirts - JACQUARD


WASHED SHIRT - Spring - Summer 2008
PRADA designs her ready-to-wear collections
For both Men and Women, Young and
Middle Aged with the aesthetic sense.

The Prices being as high as 250 euros and


above, the range can be afforded only by the
people belonging to upper middle class and
higher strata of society in Europe and US

However PRADA’s famous Miu Miu


collection for the youth encourages other
Younger buyers as it is comparatively
cheaper.
Present Day Scenario
 In May of 2007, Prada joined forces with cell
phone maker LG electronics to create the LG
Prada (KE850) phone. It retails for $800.

 Prada has inspired poets like Beatrice Leao

 A novel named Devil Wears Prada was created


in 2003
 A film, The Devil Wears Prada was later based
on this novel .
Worldwide Epicenters:
New York (SoHo)
Beverly Hills
Tokyo
Toronto, Ontario Canada Bloor Street

United States of America Boutiques:


New York (Fifth Avenue, Madison Avenue)
Chicago
San Francisco
Bal Harbour
Las Vegas
Ala Moana Center
Waikiki
Aspen
Manhasset, NY
Boston (June 2008)
New form of austere sexuality, with lace as
the new tool of seduction,
in her autumn/winter collection,
shown at Milan Fashion Week.

Based on: lace and


it came see-through or
layered over flesh-tone,
stretch-silk,
body-stockings,
leotards,
bodices and
big knickers.

Black, the colour of the vamp, dominated the


collection.
Award

 Council of Fashion Designers of America


International Award in 1993
Bibliography

www.prada.com
www.wikipedia.com
Search Engines:
Yahoo

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