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Visual Verbal Rubric

This document provides a rubric for evaluating a visual-verbal argument project on some local aspect of an English course topic. The rubric assesses whether the project explores the course topic, has a specific rhetorical purpose or argument, is adapted to a specific context or venue for delivery, meets the needs of a specific audience, and adheres to design principles. A rationale is required that explains in two pages all design and rhetorical choices in the image as well as the intended context, form, audience, and timeframe for viewing the project.

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24 views

Visual Verbal Rubric

This document provides a rubric for evaluating a visual-verbal argument project on some local aspect of an English course topic. The rubric assesses whether the project explores the course topic, has a specific rhetorical purpose or argument, is adapted to a specific context or venue for delivery, meets the needs of a specific audience, and adheres to design principles. A rationale is required that explains in two pages all design and rhetorical choices in the image as well as the intended context, form, audience, and timeframe for viewing the project.

Uploaded by

cdadas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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English 224

Visual-Verbal Argument

Image:
Criteria Meets requirements Almost meets Does not meet
(4-5) requirements (1-3) requirements (0)
The project explores
some local aspect of
the course topic
The project has a
specific rhetorical
purpose (a
discernible
argument)
The project is
adapted to a specific
context (a venue for
delivery)
The project meets
the needs of a
specific audience(s)
The project adheres
to the design
principles (CRAP)

Rationale:
The paper, in two double-spaced pages, provides an explanation of all design and
rhetorical choices made in the image. You should not only walk your audience through
the specific design choices you made (picture, typefaces, Photoshop effects, etc.), but you
should also explain the context in which you would like this project to be viewed (in what
form, by whom, when).

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