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Visual Verbal Rubric

This document outlines the criteria and scoring rubric for a visual-verbal argument project. It will be scored out of 50 points total. The project must have a clear rhetorical purpose and argument, be adapted to a specific context and audience, follow design principles, and be well-proofread. A rationale paper must also explain all design choices and how the topic relates to a local context.

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cdadas
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434 views

Visual Verbal Rubric

This document outlines the criteria and scoring rubric for a visual-verbal argument project. It will be scored out of 50 points total. The project must have a clear rhetorical purpose and argument, be adapted to a specific context and audience, follow design principles, and be well-proofread. A rationale paper must also explain all design choices and how the topic relates to a local context.

Uploaded by

cdadas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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English 224

Visual-Verbal Argument

Image:
Criteria Meets requirements Almost meets Does not meet
(4-5) requirements (1-3) requirements (0)
The project has a
specific rhetorical
purpose (a
discernible
argument)
The project is
adapted to a specific
context (a venue for
delivery)
The project meets
the needs of a
specific audience(s)
The project adheres
to the design
principles (CRAP)
The project shows
evidence of careful
proofreading and
copy-editing

______/25

Rationale:
The paper, in two double-spaced pages, provides an explanation of all design and
rhetorical choices made in the image. You should not only walk your audience through
the specific design choices you made (picture, typefaces, Photoshop effects, etc.), but you
should also explain the context in which you would like this project to be viewed (in what
form, by whom, when). You should also address how your topic (might) play out in a
local (state, city, university) context.

______/25

TOTAL:_______50

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