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Marketing Issues in Pakistan

The document discusses consumer behavior in Pakistan. It notes that research is essential for effective marketing strategies. Consumer buying decisions are influenced by social, cultural, personal, and psychological factors. Trends in Pakistan include the invasion of cheap Chinese mobile phones, with consumers being influenced by socioeconomic factors, demographics, lifestyles, and peer pressure. Mobile phone usage spans only about 3 months on average. Examples are given of how different products like soap, biscuits, and tea have positioned themselves differently based on understanding of consumer behavior in Pakistan.

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farahfarooq
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© Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online on Scribd
3K views

Marketing Issues in Pakistan

The document discusses consumer behavior in Pakistan. It notes that research is essential for effective marketing strategies. Consumer buying decisions are influenced by social, cultural, personal, and psychological factors. Trends in Pakistan include the invasion of cheap Chinese mobile phones, with consumers being influenced by socioeconomic factors, demographics, lifestyles, and peer pressure. Mobile phone usage spans only about 3 months on average. Examples are given of how different products like soap, biscuits, and tea have positioned themselves differently based on understanding of consumer behavior in Pakistan.

Uploaded by

farahfarooq
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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MARKETING ISSUES IN PAKISTAN:

CONSUMER BEHAVIOR

By: FARAH FAROOQ


 “Research is the foundation of any strategy, without it
you are just fondling the hammer.”

Social

Cultural CONSUMER BUYING


DECISION (BEHAVIOR)

Personal

Psychological
TREND OF CONSUMERS IN PAKISTAN
 Mass- Invasion of Chinese mobiles in Pakistan

 Influences: socio-economic, demographic factors, lifestyles n peer


pressure

 Usage span of mobile phone in Pakistan: 3 months

 Mobile user:
 1) driven by needs
 2) driven by aspirations

 See purchase patterns or consumer preference factors

 Nokia 5030 express radio


EXAMPLES
 Commander Safeguard and Dettol: antibacterial
soap

 Rio Biscuits and Prince Biscuits: twin flavors


vanilla n strawberry!!

 Lipton Tea and Tapal: difference in positioning of


the product is due the consumer behavior
 Tapal: “har lamhay ki chai “
 Lipton: Tea sharpens the mind

 New platform: social marketing as the new tool


"People don't care how much you know until they
know how much you care - about them and
their problems." Robert Cavett

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