Chapter 2 - Foundations of Individual Behaviour
Chapter 2 - Foundations of Individual Behaviour
Chapter 2
Foundations of
Individual Behavior
2-1
After studying this chapter, you
should be able to:
2-2
Ability
2-3
Attitudes
2-4
Major Components of Attitude
2-5
Consistency of Attitudes
2-6
Cognitive Dissonance
2-7
Moderators of the attitudes-
behavior relationship
2-8
Self-Perception Theory
2-9
Major Job Attitudes
• Job satisfaction
• Job involvement
• Psychological empowerment
• Organizational commitment
Affective commitment
Continuance commitment
Normative commitment
• Perceived organizational support
• Employee engagement
2-10
What causes job satisfaction?
2-12
Learning
• Operant Conditioning
Argues that people learn to behave to get
something they want or avoid something they
don’t want
• Social Learning
Individuals can learn by observing what
happens to other people and just being told
about something, as well as by direct
experiences
2-14
Methods of Shaping Behavior
1. Positive reinforcement
2. Negative reinforcement
3. Punishment
4. Extinction
2-15
Schedules of reinforcement
2-16
Schedules of Reinforcement
2-17
Implications for Managers
• Ability
Effective selection process improves fit
Promotion and transfer based on abilities
Fine-tune job to better match abilities
• Attitudes – raise satisfaction by focusing on
making work challenging and interesting
• Learning – Use reinforcement instead of
punishment
2-18
Summary
2-19