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Logo Design Questionnaire

This document is a logo design questionnaire from a company called Crate Media. It contains 8 questions to help clients communicate what they want in a new logo design. It provides examples of different logo styles like corporate, textual, seal, old world, whimsical, historical, retro, and illustration-based. The goal is to help clients visualize what kind of logo they envision and provide key details to guide the design process.

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mnbmw
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© Attribution Non-Commercial (BY-NC)
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288 views

Logo Design Questionnaire

This document is a logo design questionnaire from a company called Crate Media. It contains 8 questions to help clients communicate what they want in a new logo design. It provides examples of different logo styles like corporate, textual, seal, old world, whimsical, historical, retro, and illustration-based. The goal is to help clients visualize what kind of logo they envision and provide key details to guide the design process.

Uploaded by

mnbmw
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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LOGO DESIGN QUESTIONNAIRE

v. 12.15.07

Please answer these questions thoughtfully, as they will help you communicate to us what you'd like
in your new logo design.

Note: If you are also getting a new web site design, we will want to create the logo first. We
always recommend producing a logo that will brand your company and help make it memora-
ble. However, if you are on a tight budget, you may not necessarily need one; sometimes
your organization name can be integrated into the web design nicely without a stand-alone
logo.

1. Please write out the logo name exactly as you’d like for it to appear in the design (e.g., Crate Me-
dia, LLC; Crate Media; or just Crate)

2. Do you have a short tag line you will sometimes use, when appropriate, with your logo? If so, we
will take this into consideration when designing your logo, but your logo must be able to stand on its
own without the tag line as well. (e.g., Chadwick Meyer - Programmer Extraordinaire, or Crate Media
- Small Nimble and Hopelessly Creative)

3. Are there any well-known logos that you particularly like? What do you like about them and what
aspects, if any, would you like to emulate?

4. Please provide some adjectives that describe what you hope to communicate with your logo. (e.g.
strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.) Be sure to
take a look at the logo examples we provide at the end of this questionnaire.

5. What are your color preferences?

Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
6. What sort of style do you envision? (e.g. modern and clean, old world, cutting edge, vintage, sporty,
futuristic, etc.)

7. Do you want the logo to feel more traditional and well-established or more modern and aware of cur-
rent trends?

8. Do you have any particular images or symbols you associate with your product or company? (e.g. fa-
vorite animal or object, like a lion, ship, mountain or tree.)

LOGO EXAMPLES
These examples are a starting point to help illustrate what we’re thinking when we use terms such as
corporate, illustrative, retro, etc. There aren’t really clean divisions between these categories. Most of the
logos could fall into 2 or 3 categories.

CORPORATE
You can't make these logos tell your whole story. No one could really guess sports apparel by looking at
the Nike swoosh. Nike took an unrelated symbol and made it their own. Unless you're a church looking for
a clean version of an ancient symbol or you're Target or Apple and you want to go with the obvious
choice, it's best to pick a symbol that gets you excited and go with it.

Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
TEXT ONLY
This one is hard to keep unique because most fonts are so widely used but it can be done if you're de-
termined to have the literary or legal look.

Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
THE SEAL

Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
OLD WORLD

Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
WHIMSICAL

Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
HISTORICAL

Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
RETRO

ILLUSTRATION BASED
These logos have a fantastic upside. They are more unique than any other type of logo. And they really
are a piece of art. The drawback is that creating them just takes more time and tends to be more expen-
sive from the outset. Illustrations have to be worked until they are nearly finished before we can even pre-
sent them. It's hard to buy into a half-done illustration. So the time and budget have to be invested up
front. The best approach is to really know before you start, what sort of a symbol you want. And almost
always you end up with something really dynamic. We obviously are big fans of this type of logo.

Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]
Crate Media • 1104 Wild Cedar Ct • St Augustine, FL 32084 • T. 866-523-7169 • F. (866) 534-8654 • [email protected]

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