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Atharva Institute of Management Studies (Aims)

The document discusses strategies for business in the new world. It notes shifting consumption patterns with more spending on transportation, health, fuel and telecommunications. For markets in the USA, strategies include preparing for slower growth, shifting investment to Asia, focusing on older consumers, and offering luxuries at lower costs. Advertising strategies mentioned are mobile billboard ads, covert ads, TV commercials, and using celebrities. The document also discusses strategies for overcoming competitive disadvantages like maximum selling and changing relationships, as well as strategies for non-profits involving various marketing and financial approaches.

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Pritesh Sheth
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
24 views

Atharva Institute of Management Studies (Aims)

The document discusses strategies for business in the new world. It notes shifting consumption patterns with more spending on transportation, health, fuel and telecommunications. For markets in the USA, strategies include preparing for slower growth, shifting investment to Asia, focusing on older consumers, and offering luxuries at lower costs. Advertising strategies mentioned are mobile billboard ads, covert ads, TV commercials, and using celebrities. The document also discusses strategies for overcoming competitive disadvantages like maximum selling and changing relationships, as well as strategies for non-profits involving various marketing and financial approaches.

Uploaded by

Pritesh Sheth
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ATHARVA INSTITUTE OF

MANAGEMENT STUDIES (AIMS)

SUB : COMMUNICATION SKILLS

TOPIC : Strategies in new business world


GROUP MEMBERS
HARDIK PARMAR

HARDIK SHAH

PANKAJ SHARMA

PRITESH SHETH

PRATIK SHETTY

BHAVIN VYAS
SHIFITNG CONSUMPTION PATTERNS

Spending more on transportation

Spending more on health and well being

Spending more on fuel and power at our homes

Spending more on Tele Communications


STRATEGIES USED IN USA IN RECENT
MARKET

Prepare for slower long-term growth in global

consumption
Shift investment to Asia

Focus on older consumers

Find ways to offer luxuries on a budget


ADVERTISING STRATEGIES IN NEW
BUSINESS WORLD

Mobile Billboard advertising:

Covert advertising

Television commercials

Celebrities
Strategies to overcome
Competitive Disadvantage
What is Competitive Disadvantage ?

Business Entities
The old competitive business entity

The new commercial business entity


Strategies to overcome
Competitive Disadvantage
Maximum Selling Strategy

Changing Relationship strategy


Confidentiality

Proposals

Client plans

Purchasing & contracts

Long term value

Relationships not transactions


Strategies for Non Profit Organisations
Marketing Strategies Financial strategies

Building a diversified
Press promotion
funding base
Political leaders &
Dynamic marketing strategy
celebrities
Disclose your accountability
Acknowledgement
Evaluating the environment
CONCLUSION
THANK YOU

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