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Atharva Institute of Management Studies: Research Methodology

This document discusses ITC Limited, an Indian conglomerate. It provides an overview of ITC including that it has a market capitalization over $22 billion, its diverse product portfolio including cigarettes, food, hotels, and agribusiness. It analyzes ITC's strengths such as its brands and management, weaknesses such as unrelated diversification, and opportunities such as the rural market. Specific details are given about ITC's cigarette business, including its popular brands, factories, and objectives to increase market share of Indian brands in the premium cigarette market.

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Pritesh Sheth
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58 views

Atharva Institute of Management Studies: Research Methodology

This document discusses ITC Limited, an Indian conglomerate. It provides an overview of ITC including that it has a market capitalization over $22 billion, its diverse product portfolio including cigarettes, food, hotels, and agribusiness. It analyzes ITC's strengths such as its brands and management, weaknesses such as unrelated diversification, and opportunities such as the rural market. Specific details are given about ITC's cigarette business, including its popular brands, factories, and objectives to increase market share of Indian brands in the premium cigarette market.

Uploaded by

Pritesh Sheth
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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ATHARVA INSTITUTE OF MANAGEMENT STUDIES

RESEARCH METHODOLOGY

PROF:HARESH RAULGAONKAR
GROUP MEMBERS

MANASI SOHANI 52
ADITI ATHANIKAR 02

PRITESH SETH 45
SHWETA GORADIA 12
BHAVIK METHA 23
ITC
 IMPERIAL TOBACCO COMPANY
 INDIAN TOBACCO COMPANY
 MARKET CAPITALISATION-OVER US $ 22 BILLION
 TURNOVER-OVER US $ 5 BILLION
 ITC RATED AMONG WORLDS BEST BIG COMPANY
 ASIAS FAB 50 COMPANY
 BIGGEST FOREX EARNER
 1ST CO TO VOLUNTARILY SEEK CORPORATE
GOVERNMENT RATING
DIVERSE PRODUCT PROFILE
 FMCG
 CIGARETTES(1910), FOOD(2001), LIFESTYLE
RETAILING(2000), GREETING,GIFITING
&STATIONARY(2000), SAFETYMATCHES(2002),
AGARBATTIS(2003), PERSONNEL CARE, PACKAGED
FOODS AND CONFECTIONARIES, APPARALES
 PAPERBOARD AND PAKAGING
 HOTELS
 AGRI BUSINESS
 E-CHOWPAL, LEAF TOBACCO
 INFOTECH INDIA
SWOT ANALYSIS

 STRENGTHS  OPPORTUNITY
 BRAND  RURAL MARKET
 MANAGEMENT  E – CHOUPAL

 WEAKNESS  THREATS
 UNRELATED  INCREASING TAX IN
DIVERSIFICATION  CIGARETTES
 HEALTH HAZARD
FORBES RANKING

 ITC FEATURES ON THE FORBES GLOBAL 2000 RANKINGS


 2007 – RANK 1256
 2009 RANK 987
 FORBES WORLD'S MOST REPUTABLE COMPANIES LIST AT
POSITION 95.
ITC: CIGARETTES

 MARKET LEADER IN CIGARETTES IN INDIA.


 WIDE RANGE OF BRANDS
 IT HAS A LEADERSHIP POSITION IN EVERY SEGMENT.
POPULAR PORTFOLIO OF
BRANDS
• INSIGNIA
• INDIA KINGS
• CLASSIC
• GOLD FLAKE
• SILK CUT
• NAVY CUT
• SCISSORS
• BRISTOL
FACTORIES @
 BENGALURU
 MUNGER
 SAHARANPUR
 KOLKATA.

THESE FACTORIES ARE KNOWN FOR THEIR HIGH LEVELS


OF QUALITY, CONTEMPORARY TECHNOLOGY AND WORK
ENVIRONMENT.
OBJECTIVES

ISSUES WITH FOREIGN BRANDS


• CLEARANCE FROM FORIGN INVT

PROMOTION BOARD
• NOC (LOCAL)

• AVAILABILITY

• COUNTERFEIT
OBJECTIVES
Market Share
 INDIAN BRAND IN
PREMIUM
8% CIGARETTE MARKET-
12%
FEASIBILTY
8%

72%

ITC VST GODFREY PHILLIPS OTHERS


CONCLUSION

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