Project

Researcher ; Pushpe
Singh Chauhan
MMR-4039
 TOPIC:

“Public Opinion On
Transportation System In
Delhi/NCR”
Introduction to the TOPIC
• DTC is the main transportation medium in Delhi.
•buses run all through the city including the national
Capital Region (NCR).
• the world's largest compressed natural gas bus
service.
•Delhi City, being one of the most populous cities in
India demands a transportation system that is effective,
fast and reliable.
Contd…….
…….With the advent of Delhi Metro Rail Service, the
transport system has become very smooth and efficient. But it
is also imperative to have good bus service so that people are
encouraged to use public transport more often. With the
motive to improve city’s transport system ahead of
Commonwealth Games and of course providing best of
facilities to commuters, the government has introduced new
luxury AC Buses, which would give respite to people using
public transport for commuting.
 Research Objective
The research study tends to follow and achieve specific objectives.
 

The objectives of this particular study are:-

 
“Transportation system in Delhi/ NCR”
 
To
 know about the women safety in buses.
Satisfaction towards new scheme.

People like and dislikes in Government and private

buses.
Role of Delhi metro in people’s life.


 
 
 
MARKETING RESEARCH :
RESEARCH METHODOLOGY
Marketing  
is the process
of discovering and
translating consumer needs and wants into products and service
specification, creating demand for these products and services. It is the
function which links the consumer, customer and public to the marketer.

RESEARCH DESIGN:

The two general type of research based on the basis of the fundamental
objective of the research are:-
Exploratory Research Design
Conclusive Research Design
Facts and figures

Q.1. The best mode of transportation in Delhi/ NCR is?

 
Bus:- Private B)Auto C) Cab

Government transport D) Delhi metro

28%

Private/ Govt.

Auto

60% Cab
8%
Delhi Metro
4%
Q.2. you choose this transport because of?
 
A) Less fair B) Frequency C) Timing

D) Convenience

10%
36%
20%
Less Fair

Frequency

Timing

Convenience
34%
Q.3 Have you ever complain about your problems for transportation
system?
 
A) Yes B) NO C) Can’t Say

16%
6%

Yes No

Can't Say

78%
Q.4. Do you think that common wealth game can improve the transportation
System in Delhi or NCR?

A) Yes B) NO C) Cant’s Say

10% 8%

Yes No

Can't Say

82%
Q.5 Did you ever got late by traffic and red lights to reach your destination?
 
A) Yes B) NO C) some time

22%

6% Yes No

Sometime

72%
Q.6. Are you satisfied with the fare increased in government buses in Delhi /
NCR?
 
A) Yes B) NO C) Can’t Say

10%
36%

Yes No Can't Say

54%
Q.7. The preferences you made if you not got your preferred transport?
 
A)DTC Bus B) Cab C) Regular Bus

D)Auto E) Metro

22%
30%

DTC Bus Cab

Regular Bus Auto

4% 26%
18%
Metro
Q.8.) Are you satisfied with your preferred transport?
 
A) Yes B) NO C) Sometimes

26%

Yes No

Some Time
60%

14%
Q.9. A private bus more reliable than government bus?
 
A) Yes B) NO

32%

Yes No

68%
Q.10. What factor influence the passenger to choose metro rather than other
medium Of Transportation?
A) Time saving B) Money Saving C) Quick Reach
D) Other

4%
Time Saving
32%

Money Saving

Quick Reach

62%
Other

2%
Q.11. what is your opinion that whether metro has affected the other mode of
Transportation in a big way?
 
A) Yes B) NO

24%

Yes No

76%
Q.12. Is the Delhi government concern about the safety of working women?
 
A) Yes B) NO C) Can’t Say
 

22%

36%

Yes No Can't Say

42%
Q.13 There should be separate mode transportation for females? Do you
agree with this statement?
 
A) Yes B) NO

40%

Yes

60%
No
Q.14) Conversing all the buses into CNG will help to reduce the pollution of
city?
 
A) Yes B) NO C) Can’t Say
 

2% 6%

Yes No

Can't Say

92%
Q.15 Overall transportation system of Delhi and NCR is ------
 
A) Best B) Better than before C) Good

14% 14%

Best Best Than Before Good

72%
Findings
• MR project was full of challenges and was of a great
importance to our MBA career.

• Assigned to search 50 general people in different

places who expressed their opinions and experience
with us at the start of our project work we were
hesitant to approach the people because everyone
has a busy schedule. Initially we were not supported
well by the people.

• Idea how to create interest among them and how to

approach them.

• Many male respondents take it very seriously and

appreciated us for such type of marketing research
project.
Suggestions
• There should be separate mode of transportation for females.

• There should be proper fare that everyone can afford.

• The frequency should be increase of govt. buses.

• Government should make strict laws against transportation system.

• Government authority bodies should be honest in their duties.

 Limitations
Limitation of Time

Limitation of Budget

Limitation on the part of Respondents

Other Limitations
clusion
Everyone has got bussy life and none has got time
for this type of social work like to complaint against
the transportation system. People don’t want to
talk about transportation system by replying that
nothing can be happen with transportation system.
Thank You

Have A
Nice Day