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Project Presentation of Mts On-: "Market Share Analysis"

The document summarizes a project presentation on MTS's market share analysis in wireless broadband against competitors like Tata Photon+ and Reliance Net Connect+. It provides an overview of MTS, including that it is a joint venture between Sistema (Russia) and Shyam Teleservices (India). It also describes MTS's MBlaze broadband products and standards, analyzes competitors, and outlines the presenter's learnings from studying MTS's marketing strategies and data analysis of customer regions.

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43 views11 pages

Project Presentation of Mts On-: "Market Share Analysis"

The document summarizes a project presentation on MTS's market share analysis in wireless broadband against competitors like Tata Photon+ and Reliance Net Connect+. It provides an overview of MTS, including that it is a joint venture between Sistema (Russia) and Shyam Teleservices (India). It also describes MTS's MBlaze broadband products and standards, analyzes competitors, and outlines the presenter's learnings from studying MTS's marketing strategies and data analysis of customer regions.

Uploaded by

rahulranjan201
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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PROJECT PRESENTATION OF

MTS ON-
“MARKET SHARE ANALYSIS”

Praveen Kumar Singh


Objective:-

 What are the marketing and corporate


strategies MTS is using.

 What is Market share of MTS in wireless


broadband against their competitor.

 How actual marketing is done in any


organisation.
Company Profile :-

 MTS is brand of SSTL ( sistema shyam tele


services)

 It’s a joint venture of sistema group (Russia)


with shyam teleservices (Rajasthan,India).

 Sistema is having 73 % stake and rest is


owned by shyam teleservices.
History :-

 MTS was established in October 1993,


combinely by three companies
 In late 1996, Sistema acquired a majority
stake in MTS and has remained the primary
owner ever since
 MTS has expanded rapidly in Russia largely
through the acquisition of smaller
independent players and became the leading
national mobile operator
MBlaze

Standard :-
 plug and play enabled
 speed up to 3.1 mbps
Premium :-
 plug and play enabled
 speed up to 3.1 mbps
 Micro SD card slot
Competitors analysis :-

 Tata photon +
 Venture of TATA group
 Runs on CDMA technology
 Has same product range MTS
 Has strong brand image and faith for better service
 Reliance net connect+
 Venture of Reliance group
 Runs on CDMA technology
 Has same product range as MTS
 Has strong brand image but less faith for service
JOB PROFILE :-

 Searching the prospective customer

 Creating leads and converting into sales

 Maintaining databases of customer

 Taking feedback and follow ups


Data Analysis :-

 Data analysis in different different region in


pune as well as –

 Primary sources
 Secondary sources
LEARNINGS :-

 How to work with an organisation

 How to generate leads and convert into sales

 How to apply our knowledge into practical


world
SUGGESTION :-

 Need some betterment in network

 More advertisement required

 Provide the best after sale services.


Thank YOU

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