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The document describes a study on consumer purchase behavior of organic food in Delhi, India. It lists the names of 3 students who conducted the study under the supervision of Prof. Pankaj Patel. The study used systematic sampling of 120 consumers in stores, asking questions about demographics, awareness and factors influencing their purchase of organic foods. The questionnaire covered gender, age, income, education, brand awareness, adoption time, usage frequency and ratings of various factors like availability, cost, influence of brand name, ads, and promotions.

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9 views

Name 11

The document describes a study on consumer purchase behavior of organic food in Delhi, India. It lists the names of 3 students who conducted the study under the supervision of Prof. Pankaj Patel. The study used systematic sampling of 120 consumers in stores, asking questions about demographics, awareness and factors influencing their purchase of organic foods. The questionnaire covered gender, age, income, education, brand awareness, adoption time, usage frequency and ratings of various factors like availability, cost, influence of brand name, ads, and promotions.

Uploaded by

bhavikgrims
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Name: Kukadia Sandip (923)

Patel Kaushik(936)
Kava Pradeep(922)

Subject: Consumer Behavior

Submitted To: Prof. Pankaj Patel


Topic: “Consumer Purchase behavior of organic food in Delhi NCR region.
Sampling used: Systematic Sampling method
(Every fifth consumer that enters in the store if they follows following
criteria
1) Age 18+
2) Or at least XII qualified
3) Knowledge about Organic foods
4) Min 25% of category spent in organic food in at least 1 category
5) Willingness to fill questionnaire

Sample size: 120

Questionnaire

1)Gender: Male Female

2)Age:

18-30

31-40

>40

3) Income
Upto 15000
15001-30000
30001-40000

4) Education
12th pass
Upto Graduate
Post graduate

5) Name the number of brands you are aware about

1. ______________________
2._______________________
3._______________________
4._______________________
5._______________________

6) Time of adoption
Less than 6 months
6-12 months
>1 year

7) Usage Frequency
Regular user
Occasional user
Mixed user
8) Rate following factors
Availability
Cost
9) Does brand name affects your decision?
Yes No
10) Does Advertisement affects your decision?
Yes No
11) Does Promotional skims associated with brand affects your decision?
Yes No Does

12)Rate the following factors that motivates

Health: 1 2 3 4 5
Curiosity
Nutrition
Taste
Environment
Unwell people
Utility
Reputation
Certification
12) Does your choice depends upon opinion given by your friends or family?
Yes No

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